The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.

Curation 100

Curation Copyright Peer-to-peer RSS 100

seo.co

JANUARY 31, 2023

Achieving true link building services at scale (and eventually improved rank in search engines) only happens after you reach the organic traffic tipping point. It’s the coveted position where your quality content achieves enough SERP visibility that you start to receive regular inbound links as a reward for your hard work.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Webbiquity

AUGUST 17, 2012

It’s very rare that anyone prefers the packaging of an item to its contents. So while appearance is important, content is still king. Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. Information Era.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Outbrain

JANUARY 29, 2020

When building a sustainable ecommerce business, many entrepreneurs turn to content marketing as a go-to tactic. It makes good sense from many perspectives, but if you look at the ROI factor, content marketing just makes sense. Too many people do some research before creating SEO friendly content, but they don’t go into the specifics.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

Content Marketing Institute

JANUARY 15, 2019

Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. You can stream content on most platforms these days. Most of the tactics I’ll share with you are relevant for whichever streaming site you use. Save video for replay.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. To benefit from video, your marketing strategy needs to be built around goals that are SMART: specific, measurable, achievable, relevant, and time-sensitive. Determine Your Goal. Do Your Research.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Moz

AUGUST 27, 2019

or subscribed to your RSS feed. While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy.

Keywords 71

Keywords Blogger RSS Opt-out 71

Convince & Convert

APRIL 24, 2015

From sharing your latest post on social media, to sending out new posts via email to your newsletter subscribers, to setting up RSS feeds for your blog, there are umpteen ways to bring your blog into the public eye. Here’s a few tips that Google and friends like about any blog: Stick to one central theme per post.

Blogger 166

Blogger Best Practices Merchandising RSS 166

Moz

DECEMBER 16, 2020

Our readership remains heavily SEO-focused in their occupations, with content marketers coming in close second. We'll make sure to take that into account for our content strategy moving forward. This only serves as further evidence that social media is continuing its growth as a news and content medium.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. However, do encourage good behavior such as topic relevance and creativity. Here are some tips to knock it out of the park: Follow Proper Pin Etiquette.

Social Media 100

Social Media Media Rules Guidelines 100

markempa

DECEMBER 30, 2008

I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Adobe Experience Cloud Blog

JANUARY 28, 2015

If someone looking for great content came across your blog, would he or she share your blog posts? Logically, of all content, you should share your own blog posts. I’ve examined the click-through patterns on repeat tweets, and each one gets about the same amount of traffic. scan the news and find content. We hope so.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Convince & Convert

FEBRUARY 26, 2013

Just four years ago, my friend Marcus Sheridan discovered the power of content marketing and rescued his nearly bankrupt pool and spa business. In a keynote he delivered at last year’s Content Marketing World, Marcus stressed the real objective is to leverage the power of content marketing to qualify prospects. A one-way web.

Sales Qualified Leads 162

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 162

Webbiquity

DECEMBER 5, 2011

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Fresh content. But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

ClickZ

NOVEMBER 22, 2019

Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. What first grabs your attention is their emphasis on excelling in terms of customer-pleasing with nuances like rolling out a virtual welcome mat to arriving customers, serve up funny tips, and more. Supports multiple languages. Integrations.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JUNE 19, 2015

Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Here are 11 key tips to help improve the way your brand communicates with consumers. When you truly know your ideal customer, you will create more compelling content that they’ll respond positively to.

Brand Identity 28

Brand Identity Branding Buyer Personas Tips 28

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Well-ordered social media advertising & promotions have the following key advantages: It drives traffic.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. The key is figuring out the best way to present and share it.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

APRIL 12, 2011

The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. 5 Tips to Make Your List Launch a Success. Measure your results! Photo Credit: ell brown.

Tips 28

Tips FAQ RSS Social Media 28

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. 90 Tips To Make Your Blog Rock 1.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

JANUARY 6, 2015

Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.

Planning 28

Planning Marketing Plans Content Marketing Ad Building 28

Buzz Marketing for Technology

JULY 24, 2008

Brain to Brain : e-Writing Tips and Ideas through Al Macintyre on how to do a better job of communicating between sentients (humans and other intelligent beings whenever we find any). You love classifying knowledge and organizing content into taxonomies. I select recipients based on nature of content situation.

Work Management 100

Work Management RSS Blogger Domain 100

Online Marketing Institute

DECEMBER 23, 2010

Share Email This In my last post, I touched on the importance of B2B Content Creation and more specifically B2B Blogging, which is the easiest way to create B2B content. Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Industrial Marketing Today

NOVEMBER 16, 2009

Just adding a sign up form in the sidebar of your site or blog stating “Sign up for our monthly e-newsletter for the latest news and handy tips” may be a direct call to action but is it really an irresistible offer or incentive? Handy tips about what? Handy tips about what? Which problem will your tips solve for your reader?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Marketing Insider Group

OCTOBER 11, 2021

There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. They are the driving force behind a great content marketing strategy, and research has found that content marketing is more effective than any other tactic.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 13, 2019

A press release can drive local foot traffic to your store. Whether you're running an event or simply launching an eye-catching sale, measuring foot traffic into your store after distributing a press release is a simple way to gauge how successful your release has been. So, how can you make sure yours gets opened?

Press 100

Press Distribution PR Public Relations 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Buzz Marketing for Technology

JULY 24, 2008

Content Management (2). It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). Syndic8 and RSS Feeds have just about every feed you could imagine. Subscribe now to the full RSS feed. 15 tips for successful knowledge sharing. Categories.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Online Marketing Institute

DECEMBER 23, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

WebMarketCentral

JUNE 17, 2006

This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links. It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. The key here is to serve up relevant content that matches the prospect’s state or stage on the decision making process.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

DECEMBER 16, 2011

To help you get some similar benefits, here are 10 quick tips to help you optimize your business' company page in 15 minutes. Here's a special tip: make sure you add yourself, otherwise you'll have to ask one of the new admins to go in and add you. Add your blog RSS to your page to auto-populate your blog's content.

Linkedin 28

Linkedin Paid Search Agency Optimization Companies 28