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How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. Why Should I Spend Time Refreshing Old Content?

10 Tips for Getting Long-Term Traffic to Your Content


We'll excitedly watch as we see a burst of new traffic to our site. Luckily, there are some things you can do to extend the shelf life of our content. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. 10 Techniques for Keeping Your Content Alive Longer. 1) Brainstorm evergreen topics.

How to Write Headlines That Get Shared And Drive Traffic


They can make or break a blog post, an eBook, a webinar – you name the content format. This is advice from the king of viral content, Upworthy. This SlideShare hammers home a number of content creation and promotion principles, but the two major ones are: Good luck with trying to get something to go viral. success rate for truly viral content. And we share. You get it.

How to Use Data to Create More Relevant Content


Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. To help you figure out how to use data to inform your own content ideation process, I've come up with a plan.

How to Write Headlines That Get Shared And Drive Traffic


They can make or break a blog post, an eBook, a webinar – you name the content format. This is advice from the king of viral content, Upworthy. This SlideShare hammers home a number of content creation and promotion principles, but the two major ones are: Good luck with trying to get something to go viral. success rate for truly viral content. And we share. You get it.

8 Clever Ways to Triple Your Content Output (and Traffic)


Too often, our ideal customers don’t find the content we release on our blogs. Publishing content should be like dating. In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Of course not!

The True Secret to Generating Social Media Traffic

WindMill Networking

One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading. The True Secret to Generating Social Media Traffic by Lilach Bullock - Maximize Social Business.

Want More Traffic to Your Website? Try These 5 Tools & Tips


Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. For example, we know Google Panda penalises sites for things like poor quality content.

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The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic.

5 Essential tools to attract a relevant audience to your blog

grow - Practical Marketing Solutions

It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? We’re all familiar with the following saying: “Traffic is Vanity, Conversion is Sanity!” Find Relevant Keywords Using Google Keyword Tool. But it does make sense! Summary.

33 Phenomenal Content Marketing and Copywriting Guides and Tips


Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

How to Create Irresistibly Shareable Content

KoMarketing Associates

Every now and then, a piece of content goes absolutely viral on the internet. And, it’s pretty much every content marketer’s goal to produce that piece of content, the one that gets shared like crazy. Creating shareable content requires taking a step back and thinking about the process. What actually encourages people to share content? What Enjoy! The Place.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. 1. Repurpose global content in local flavors.

How to Use Content Syndication to Boost Your Blog Traffic


Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. It reveals the best of what your content can offer to an extended audience, and attracts visits and shares from users that you might not have reached otherwise. How Does Content Syndication Work? Paid Content Syndication.

How We Grew Inbound Traffic by 300% in 6 Months


During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. No paid acquisition sources, just traffic that we could scale without needing to scale ongoing budgets.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. On the flip side, if one of your goals is to gain extremely targeted and relevant followers, you may want to be a bit more selective with whom you’re following. B2B Online Marketing Blog Social Media Strategies Social Media Marketing social media tips social media trick

15 of Our Favorite B2B Content Marketing Tips

KoMarketing Associates

Content is king.” We’ve all heard it and statistics back up the fact it’s likely here to stay. In fact, 82% of marketers plan to increase their content creation efforts in 2014. However, effectively planning and executing a B2B content marketing strategy is not something that can be achieved overnight. Create content for each stage in the buying process ( Tweet this ).

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15 Battle Test Content Marketing Tricks to Maximize Traffic


Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? If you’re risk averse, never fear – while these tips may be unusual, they’ve been thoroughly tested: 1. Expert Content. Not only was it relevant to their tech-savvy buyer personas, it had the potential to help them impress their boss. 3.

26 Outstanding LinkedIn Tips and Tactics


Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. ’”.

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Of course, being a winning blogger is more than just creating good content. Here are ten ways to increase traffic flow to your blog: Put your blog in your email signature. Then determine which ones are more likely not only to read your blog’s content, but also share it with others. How will this generate traffic? Michael Martine’s Best Blog Traffic Tips.

114+ Copywriting Formulas to Get Traffic & Leads


Start from the start, or just pick the chapters that are most relevant to you. They will help you decide what type of headline best suits your content, so you can then find more specific formulas to try. Cliffhanger – Hint at what is in your content, but don’t give away everything. Example: 30 Best Copywriting Tips. Example: 5 Best Ways to Increase Your Blog Traffic.


11 Top Tips For Developing YouTube Influencers


And if inbound traffic is properly tracked and segmented using your marketing automation platform, YouTube influencer marketing can be an essential pillar in your overall success. The Tips: So here are 11 tips for an effective YouTube influencer marketing strategy that can be dovetailed into your overall marketing mix: 1) Amazing is Boring, But How-To is Hot. The Real McCoy.

35 SEO Copywriting Tips for Rocking Content


It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Write More Content. Know Your Audience.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.  As Jeffrey Cohen points out, audience location will determine the time of day you share content. 6.  Keep a Content Calendar. Optimize Content for Sharing. As shown in Cisco’s Visual Networking Index , by 2019, video will account for 80% of consumer traffic. Sort of.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


“If you write great content, people will find it.” While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Call it an era of abundance, information obesity, or the content arms race, but the truth is that it’s much harder than it used to be to build an audience. Post Often.

Content marketing and SEO, a relationship of evolution


Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? Content marketing has an innate relationship with SEO. Tyler covers the following: A contextual history of content marketing and its ever-evolving state of flux. It’s not a chicken or the egg scenario.

37 Fantastic SEO Guides, Tips and Tactics


Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Optimize off-site content (for example, on YouTube and other social platforms). Create link-worthy content. General SEO Tips and Guides.

48 Phenomenal SEO Guides, Tips & Tactics


Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. Google image search only gets a half a percent of Google’s overall traffic.

27 More Remarkable SEO Guides, Tips and Tactics


” The general consensus is that the practice of SEO is becoming more strategic, less tactical; more content-driven, less technical. The winners should be organizations that focus on providing targeted, relevant, high-quality content, as well as their prospective customers; with the (little lamented) losers being the spammers, manipulators and black-hat SEO types.

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How to be Twitterific – 39 Expert Twitter Guides and Tips


Expert Twitter Marketing Tips and Tactics. Ruby Rusine serves up a creative and useful list of Twitter tips, literally from A to Z, beginning with tips for automating posts, being consistent, and clear expectation-setting and progressing through the letter Z: “Zero in on  strategies that will help you attain your marketing goal/s. Image credit: Buffer. Dr. William J.

4 Tips to Attract More Readers to Your Business Blog

Writing on the Web

When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. When your business website has a well-defined blog, and if you write or hire a writer to frequently update new content on it, you can be sure that your website traffic will go only one way – up.

5 Tips for Tweeting Your Customer Case Studies

Stories that Sell

In spreading the word about new content, marketers clearly see the value of social media. In fact, 93% of B2B marketers use social media to share their content, with 87% of them choosing to do so on Twitter. 2016 B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America). Try them and watch how your Twitter engagement - and site traffic - respond. Tag It.

29+ Actionable Content Writing Tips [+Examples]


With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. This is a great way to stop readers from simply saving your content to read later.

3 Reasons Why Your Content Isn’t Converting


You understand the value of content. You’re consistently creating valuable content assets. You’re even measuring your efforts and running a data-driven content strategy. And yet, you can’t seem to master the art of creating content that converts. Here are three problems with your content experience that might be affecting your content conversion rates. 1.

30 Awesome Blogging Guides, Tips and Resources


Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Blogging Tips and Guides. Why Blog.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013


What are the best ways to drive website or blog traffic with Twitter? Find the answers to those questions and many more here in more than two dozen of the best Twitter guides, tips and helpful infographics of the past year. Twitter Guides and Tips. 10 Ways to Drive Traffic to Your B2B Website with Twitter Influencers by Social Media B2B. Twitter Tips for Beginners.

The Shark Tank Effect: How to Prepare Your Website for a Traffic Influx


Can you imagine the traffic influx these businesses receive -- and the damage it could do to their websites if they aren't prepared? While the featured entrepreneurs can certainly be happy about the exposure, many of them actually struggle to prepare their businesses on the back-end for the huge increases in traffic, social media mentions, and sales. Minimized Dynamic Content.

4 Tips to Prepare for Google's Ever-Changing SEO Strategy


The following tips will help you to stay up to date with the latest algorithms and plan your strategy for potential SEO changes in the future. 1. Pretty much all of the advice written in the past few years for improving SEO in the wake of Google''s Panda (2011), Penguin (2012) and Hummingbird (2013) algorithm updates still applies, but is perhaps even more relevant in 2014.

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Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. According to  Forrester , 50% of content from enterprises is not even being used. Content . Simple economics.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. Google+ Guides and Tips. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content. ” He then outline three strategies he says are designed to improve search rank and traffic.

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