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Third-Party Lead Generation and GDPR Compliance

Zoominfo

Create and centralize opt-in language for easy, consistent distribution. Step two is to tackle opt-in language. Your opt-in language must be: Unambiguous: A sign of consent must involve a clear affirmative action. Unbundled: Consent must be separate from other terms and conditions. Keep all opt-in boxes unchecked.

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HubSpot’s September 2023 releases: The manager’s guide

Martech

Other types of reporting visualizations, such as bar charts or pie charts, are not as effective when comparing if the data is above or below your goal, such as finding out “How close are we to achieving our monthly renewals target?” Better engage with website visitors by adding videos to your CTA modules (beta). Get MarTech!

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EU & UK GDPR: 5 things you must know about email consent

Litmus

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent. Article 7(3):?.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information. However, creating a great lead magnet is about much more than just piecing together some free content.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

We’ll dive into 11 crucial strategies you can implement in your business – not just to survive unexpected turbulence but to also stand out from competitors, build trust with consumers, and grow confidently into the future. Make Short-Term Plans. One key strategy is planning for a shorter term than you have in the past.

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Reopening in 2021: Are Smart Buildings The Future?

Zoominfo

Crew filing for bankruptcy , retail stores need to figure out how to get people back through the door. Think air conditioning, for example.) But what will it do to their trust long-term? With major brands like Brooks Brothers, J.C. Penney, and J. What are smart buildings, and how can they help? Sounds normal, right?

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The ethics of AI-powered marketing technology

Martech

With Einstein GPT, customers can generate content that continuously adapts to changing customer information and needs in real-time. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers.