Consumers Say They Will Trade Personal Data For These Benefits
Salesforce Marketing Cloud
FEBRUARY 14, 2022
Do we trade our personal data and submit to tracking to get the content we want? And what do terms like “tracking” even mean? We say one thing and do another; we demand transparency but we don’t read terms and conditions. How can we make the case for opting in? When it comes to privacy, people are paradoxical.
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