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Consumers Say They Will Trade Personal Data For These Benefits

Salesforce Marketing Cloud

Do we trade our personal data and submit to tracking to get the content we want? And what do terms like “tracking” even mean? We say one thing and do another; we demand transparency but we don’t read terms and conditions. How can we make the case for opting in? When it comes to privacy, people are paradoxical.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. It turns out that we dislike online gossip just as much as we do in real life. Explain the benefits of sharing first-person data in concrete, positive terms. What are they? Transparency.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

Podcasting is a great medium for creating content for your audience with some unique benefits. Many podcast hosts do not monetize their podcasts and instead either create content as a hobby or as a marketing vehicle for their business. Another commonly asked question in the podcasting world centers around using other people’s content.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Distribute Lead Magnets : Entice new visitors with valuable content, coupons, freebies, and more. Check out this article for more: How to Create Mobile Exit-Intent Popups That Convert. Personalization can make all the difference, which is why it starts out our list of exit popup hacks. Offer a Content Upgrade.

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Lead Generation Forms: 22 Examples to Help You Convert More Leads

Hubspot

Have you ever completed a lead generation form — such as a sign up form, registration form or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!”. The form states that signup is free, which is an added incentive considering eHarmony is a paid dating service. Source : Slack.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

When used to host a mixture of pharma ad board formats throughout the year – in-person, virtual, hybrid, asynchronous – this technology can transform pharma ad boards into fruitful meetings that bring 5x more insights. For example, early on, meetings may focus on clinical trial design, risk management plans, and target patients.

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What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. It is an online platform that is used by publishers to offer their ad space inventory for sale. For advertisers, it serves as a digital marketplace for by bidding on ad inventory. This is where ad exchanges come in.