Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

JUNE 29, 2009

If you've already collected information from someone, avoid asking for it again at all costs. Personalized email/direct mail content. Emails and direct mail are fairly static while website content can dynamically change on the go. This content should change based on the behaviours that the contact has exhibited over time.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JUNE 22, 2008

A better approach may be "Get expert updates on X" (by X I mean a specific topic that is assumed to be relevant to the site's content or why would they be there in the first place). Another consideration is to ask subscribers what type of information they would like to receive. For example: "Send me Product Alerts". Test, test, test.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

OCTOBER 20, 2009

Here are the key items that you need to consider in building a lead nurturing culture: Targeted, Engaging Content is King. Content is at the core of your lead nurturing efforts. You will need to push your organization to ensure you have the resources in place to create the necessary content for your lead nurturing efforts.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

OCTOBER 23, 2006

If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

MARCH 9, 2008

For those of you who have feeds already (which include blogs) this would mean that you don't have to update content in multiple areas. If you regularly post content to your RSS feeds, you could potentially create an automated program that would send an email newsletter (Blogletter or RSSletter) automatically on the date that you defined.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

Don't miss these great opportunities to build marketing content. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. You don't need to just focus on pushing out new content, you probably have some gold nuggets that may be hidden on your site.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

DECEMBER 15, 2008

Let's assume that the marketer may not know all of this information just yet. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

DECEMBER 21, 2008

Use Twitter content in your email newsletters. This goes back to being an Eco-Marketer and reusing content that you have. If you don't have enough content it means that your company is not leveraging this channel enough and it's time to get on that because it many cases, the conversation has already started. Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

APRIL 23, 2007

The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. American Idol , user-generated content , UGC , news blogging , fun with web 2.0. Here are some of the web 2.0 online communities.

Web 2.0 100

Web 2.0 RSS User-Generated Content Communities 100

Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. They should control the type of email, the frequency and the content.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

JULY 20, 2006

You mention the preview pane in your article but you don't put two and two together that in a preview pane, you can typically see the content and call to action (if there is one). Don't forget about the content! Depending on the tracking software, this quick glance at the email and may not count as an open.

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

FEBRUARY 12, 2007

This follows the interactive philosophy of blogs which allows people to post information and others to respond. It's not like a normal site that just displays information. The content is factual, it's informative and it keeps changing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. You can use this information for a future campaign and share the results with your followers. Twitter can also be used to direct customers to content and/or discussions in a customer only portal.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

NOVEMBER 29, 2006

HP goes further - they include related content, a case study and podcast for busy executives who can't watch the whole video and even have a refer a friend function to promote a viral effect. This included setting up meetings, who setup the meeting, the feeling at the meeting and even what was happening at lunch.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

NOVEMBER 27, 2006

Email Marketing Tools Content Checker : This free tool will check the content of your email and provide feedback on how you can reduce the chances that it will hit your receipients spam box. ZoomInfo : Looking for contact information for a company? You can purchase a more advanced tool on a per month basis.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

SEPTEMBER 4, 2006

10 ways to increase blog conversions Write compelling and informative content. If you write crappy content, don't expect people to browse your blog or return to it in the future. Keep your content focused. People that land on my blog can easily check out my other content. You should have a blog description.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

OCTOBER 1, 2006

The obvious way to do this is to create great content that your potential readers will read as well as ensuring that you promote your blog so that those potential readers will find it and possible subscribe to it or read it on a regular basis. This is extremely powerful information that you can use to start up a real conversation.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

SEPTEMBER 30, 2006

The Element that informs the rabbit that it has 4 wheel drive. Check out the META tag description the campaign site : meta name = "description" content = "So you like that funny Honda Element TV commercial, huh? It's funny! You're interacting with rabbits and other animals. It hits its target market. Its integrated. How do I know this?

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

DECEMBER 12, 2006

I think you will be seeing more and more of this type of format as blogs maximize the SEO effectiveness of your content ( I wrote about this previously ). What offers, content and/or keywords are driving content to your site? And here's a saying that you should adhere to: If Google is doing it, it's worth trying.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

MARCH 7, 2007

Typically I see campaigns that direct targeted offers with relevant content that is delivered over a 1-2 month period. Sending information that doesn't provide value to your prospect is a waste of time and can actually hurt you as the person may unsubscribe or look to your competitor. Indicators of Future Lead Generation.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. The real point is that good content drives traffic and your blog can be the driver for all of your other social media efforts.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

JUNE 24, 2007

As this concept grows, you will start to develop a repository of resources that you can use to post on your site or your blog which is great for new content (think SEO). You can then move to more of an online community effect where the content is no longer solely dependent on your company.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

JULY 18, 2007

Depending on how good the content is, people may keep your materials around for years - something that typically doesn't happen with the online versions. The other great thing about direct mail is that it's visible outside of your computer. This means it can get passed around an office, be put up on a bulletin board etc.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

MAY 28, 2006

Before you get moving with the design creation, do some informal web/mail surveys and perhaps some informal interviewing. People don't have time to wade through a ton of content on your home page. Most importantly, keep the content above the fold so that your users don't have to scroll to see anything. Get Shorty!:

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 11, 2006

For example, if you're providing a free white paper, show the implied value "This Special Free Report is $19 value" and let them know how easy it is to just fill out a form and how fast they'll receive the information once they sign up.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100