Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. This can include recommendations for next-best-channel, next-best-content and next-best-offer. Personalize messaging.

Marketing Automation Services 126

Marketing Automation Services Marketing AI Marketing Automation Automation 126

Marketing Insider Group

JANUARY 14, 2021

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Marketing Insider Group

SEPTEMBER 22, 2020

Marketing campaigns are fundamental to capturing leads on the internet and turning them into sales. If you don’t know how to run a marketing campaign, your business won’t grow. Some marketing campaigns are complex, utilizing multiple mediums and platforms to deliver an array of messages. Content downloads. Sale discounts.

Lead Generation 292

Lead Generation Campaigns Generation Planning 292

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. It’s content created by others—not the brand.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Martech

SEPTEMBER 22, 2023

Infusing genAI capabilities will impact multiple campaign processes, including marketing and sales alignment, field marketing and reporting/analytics. But the most disrupted processes will be campaign content management, with its potential impacts: Ensuring brand consistency. Register free. But teams had to make a choice.

Digital Asset Management 121

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 121

Martech

MARCH 19, 2024

When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. “As

Marketing AI 115

Marketing AI Conference Generation Loyalty 115

Optinmonster

DECEMBER 30, 2023

If your “above the fold” website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. If that’s what you’re thinking when you hear the term “above the fold content”, you’re not the only one.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: I want to have an email program that generates leads for telecommunications.

Lead Generation 113

Lead Generation Lead Ranking Tactics Lead Scoring 113

Launch Marketing

SEPTEMBER 13, 2023

One powerful approach to do so is through top-notch pay-per-click (PPC) campaigns. However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Tailor Landing Pages to Align with Ads First impressions are everything. Download our free Digital Marketing Guide now.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145

Contently

JUNE 25, 2020

.” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it. That promise was flawed.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

Optinmonster

DECEMBER 8, 2023

Whether you run 1 website or 100, you’ll occasionally need to create a maintenance page. WordPress coming soon plugins let you create special landing pages to show visitors that: Your website isn’t quite ready yet Your entire site is under construction or undergoing maintenance. SeedProd 2. Thrive Architect 3.

Best Practices 103

Best Practices Landing Pages Template Work Management 103

Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. But we’ll mostly drive traffic to a landing page.”

Lead Gen 115

Lead Gen Paid Content Social Media Sales Qualified Leads 115

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. In this way, content is a long play, winning trust over time. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Navigate the Channel

JANUARY 10, 2024

Whether you’re a business or company with an online presence (read: a website), the content you create defines you. This is where content key performance indicators (KPIs) come out to play. Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. No second page.

Lead Ranking 65

Lead Ranking Lead Scoring Burn Rate Click Rate 65

Scoop.it

MARCH 10, 2022

Content is king! Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. What other pages on your site does the content link to?

Lead Ranking 52

Lead Ranking Lead Scoring Analytics Landing Pages 52

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Response rate A healthy response rate indicates that your content resonates with your audience. Here’s how to calculate it.

Outreach 126

Outreach Email Marketing Optimization Lead Ranking 126

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 131

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 131

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 134

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 134

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 121

Top of Funnel SEO B2B Paid Search Agency 121

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Collecting emails is a form of lead generation. The best part? The best part?

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible. Let’s take a look.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. It learns from user interactions and brand guidelines to bolster brand-compliant marketing, gives marketers more control over campaigns, and automates repetitive manual tasks to save time.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Gartner 116

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Category landing pages and product recommendations The new tool let the team expand to category landing pages and product recommendations — both ongoing projects. “We

Marketing AI 110

Marketing AI Merchandising Enterprise Management Long Tail Marketing 110

Martech

MAY 18, 2023

Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. It finds high-value viewers by promoting content they will want to watch across streaming apps and on mobile devices. The other, AI Brainstorm, generates creative campaign concepts. Get MarTech! In your inbox.

Features 103

Features Product Landing Pages Mobile Advertising 103

ClearVoice

MARCH 31, 2020

“The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, web, and social networks. This is why we create content campaigns. Content campaigns are the fifth level of the content marketing hierarchy, right around the middle of the paradigm.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Optinmonster

SEPTEMBER 18, 2020

Do you want to use gated content to boost engagement and conversions? Gated content is one of the best ways to make people more interested in what you have to offer. In this guide, we’ll show you how to gate content for more engagement and conversions. What Is Gated Content? Let’s get started!

Lock-In 96

Lock-In Top of Funnel Conversion Marketing Automation Services 96