SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. Every minute, 8 people are hired on LinkedIn while 101 job applicants are submitted each second!

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Martech

DECEMBER 27, 2023

Here’s how: Though such personalization is a winning strategy, don’t forget about scalability. 4: Provide relevant sales and marketing content This is more about follow-up emails, but don’t just send generic sales decks. Tailor your content to the individual recipient based on their needs and interests. Get MarTech!

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Heinz Marketing

OCTOBER 1, 2022

Marketing 101: Ask me anything. Susan Rush in this post provides a Q&A from leading demand gen experts about some of the more basic “marketing 101” concepts. Future-Proof Your Strategy: Scenario Planning. Future-Proof Your Strategy: Scenario Planning. In this article, Aine Doris, Jared D.

Contingency Planning 55

Contingency Planning Lead Ranking Demand Generation Agencies B2B 55

Biznology

JUNE 21, 2018

What’s more, generating content with a unified style in mind is one of the best ways to establish to establish a strong brand identity in the digital world. B2B vs B2C Content. What your business does on a day-to-day basis should have a major effect on the type of marketing content you produce. Understand Your Place.

Online Marketing 187

Online Marketing Content Paid Search Agency Marketing & Strategy 187

Optinmonster

JANUARY 24, 2024

Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. As Marketo says, “It’s difficult to overstate the importance of maintaining a robust email marketing strategy or the value of the marketing metrics you use to maintain it.” purchasing a product).

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Anyword

OCTOBER 5, 2023

There are key moments in the content and campaign building process that are deeply enhanced by clear, performance based data. Planning & Research The process of idea generation plays a vital role in marketing planning and content creation. The data your long-form content is sharing with the internet is also something to consider.

Lead Scoring 52

Lead Scoring Lead Ranking Analytics Landing Pages 52

Navigate the Channel

SEPTEMBER 7, 2023

Wireframing 101 A wireframe is a basic, visual concept of a user interface that defines key user goals and content hierarchy. By taking the time to work through wireframes, it’s much easier to throw out large blocks of content and alter key sections, instead of having to change the design concept down the road.

FAQ 65

FAQ Design Paper B2B Sales 65

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

SME 143

SME Work Management Tips Content 143

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. What Are Google Search Operators? I’ve listed those first.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Martech

MARCH 6, 2024

I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful. Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. So, how do you handle these killer demands?

Outreach 113

Outreach Effectiveness CAN-SPAM Domain 113

Zoominfo

JUNE 27, 2018

This strategy relies on the power of industry influencers and thought leaders to achieve critical business goals. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing ( source ). 67% of marketers promote content with the help of influencers ( source ). 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Ledger Bennett

MARCH 20, 2020

Hubspot Content Marketing Certification. Digital Marketing Associate – 100-101. Marketing Science Professional – 200-101. Creative Strategy Professional – 300-101. Media Planning Professional – 400-101. Media Buying Professional – 410-101. Ads Product Developer I – 500-101.

Course 59

Course Peer-to-peer Media Marketing Analytics Tools 59

ClearVoice

MAY 19, 2020

Think: Creative Writing 101, 102 SEO Keyword Optimization 101, 102, and so on: “You can record the live sessions and sell the ‘on-demand’ or replay options. As you have already learned from developing blog strategies, to stay top of mind and head of Google searches, being consistent is step number one.

Webinar Metrics 111

Webinar Metrics Tools Brand Identity Branding 111

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. This social media training course covers every corner of social strategy—from choosing channels to managing communities. According to the Sprout Social Index™, sales strategy and product development are the number one uses of social media data.

Social Media 118

Social Media Training Course Resources 118

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Buyer Personas 101 Before we dive into how to create a buyer persona (with or without interviews), it’s important to understand a few basics.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Contently

NOVEMBER 3, 2021

The results show clear messaging strategies for each brand, unified by a common theme: specifically addressing the concerns their targeted audiences experienced in 2021. Speaking (or, in this case, writing) to your target audience’s concerns is marketing 101. And sometimes, the only way to achieve it is to get emotional.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

Adobe Experience Cloud Blog

JUNE 2, 2020

Sometimes the course of action is obvious, but reaching each of your customers with authentic and meaningful offers requires data-driven personalized content. Personalized content is more important than ever as so many people’s lives have changed dramatically. Combine the powers of AI and EQ to deliver your best-personalized content.

Loyalty 174

Loyalty Personalization Ad Building Content 174

Optinmonster

MARCH 4, 2024

Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing? How to Conduct Split Testing Best Practices for Split Testing Advanced Split Testing Strategies Best Split Testing Tools What Is Split Testing?

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Sprout Social

NOVEMBER 25, 2020

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. Every organization operates differently, so having a strategy tailored to your needs is ideal. Social media advertising strategy: The basics.

Social Media 142

Social Media Resources Advertisements Advertising 142

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

BOP Design

JUNE 13, 2019

How do you know if a piece of content “works”? Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?

B2B Marketing 75

B2B Marketing Examples B2B Thought Leadership Content Marketing 75

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. Data-Driven Marketing: A Contently Customer Story.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Content4Demand

OCTOBER 1, 2020

But thanks to my super hip older sister (yeah, she still teaches me stuff), I’ve immersed myself in the platform and found that I can binge content all around marketing and branding, my two passions. Filled with funny memes, campaign hacks and tutorials, the account provides content for everyone. Honestly, it confused me.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Content4Demand

MAY 4, 2021

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. What Is a Content Audit? A content inventory is documentation of all your existing content.

B2B Marketing 97

B2B Marketing Planning B2B Content 97

Madison Logic

AUGUST 2, 2023

 With more personalized content and messaging, you can establish a deeper connection to build brand awareness and trust. However, true personalization goes beyond just addressing a customer by their name. According to Forrester , 56% of marketers validate this approach, saying personalized content is key to a successful ABM strategy.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

Convince & Convert

OCTOBER 22, 2021

” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Collect and share testimonials from sales representatives who have seen an increase in revenue by sharing curated content. Identify a new employee who learned about the position through a social post.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Today, in this blog, we will discuss nine strategies to help you run successful remarketing campaigns. What Is Remarketing?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Outgrow

FEBRUARY 22, 2024

Top 8 Strategies for Effective Remarketing Campaigns Ever felt like a website has a sixth sense, advertising you the exact products you just checked out on another website? Today, in this blog, we will discuss nine strategies to help you run successful remarketing campaigns. What Is Remarketing?

Campaigns 52

Campaigns Effectiveness Marketing & Strategy Paid Search Agency 52

Sprout Social

DECEMBER 7, 2020

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. How to measure your social media marketing strategy. In order to improve your strategy, you need to know what’s working. Reach vs Impressions: What’s the Difference in Terms?

Social Media 122

Social Media Analytics Media Template 122

Circle Studio

NOVEMBER 23, 2021

An Elevation of Strategy. While growth is almost always a top priority, sustainable growth will require more than just a cursory “box check” when it comes to strategy. The B2B marketing landscape has no shortage of tactics and tools but often lacks in strategy. Here’s a list of five macro B2B marketing trends to watch in 2022.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Parse.ly

MARCH 18, 2021

Not surprisingly, those experiences resulted in significant shifts in our content consumption habits throughout the year. Parse.ly’s lead data analyst, Kelsey Arendt collected and analyzed 2020 content data from our network of 4,000+ sites and put together a comprehensive data study detailing the trends she found. Table of Contents.

Content 105

Content Aggregators Webinar Metrics Verticals 105

seo.co

JULY 28, 2020

Table of Contents. Organic Traffic 101. + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Organic Traffic 101. These can be broadly categorized as followed: High-level strategy. First, you’ll have to consider your high-level strategy.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

SmartBug Media

SEPTEMBER 12, 2023

AI for SEO 101 What is AI for SEO, anyway? How can AI tools improve your SEO strategy? AI tools can improve your SEO strategy by helping you automate data analysis, pinpoint user behavior trends, and discern content optimization suggestions. It can also save you time, giving you more bandwidth to dive deep into strategy.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Only B2B

JANUARY 27, 2022

To put it another way, it’s the application of common strategies to attract people to your firm and then convert them. Must Read: The Top 7 Reasons to Syndicate Your Content. Allows for quick changes to your customer acquisition strategy, depending on how responsive it is or not. How Do You Determine A Good Lead?

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Brightedge

JUNE 10, 2022

An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Establish Clear, Metric-Driven Content Ideation Processes. Furthermore, all content ideas should be passed through a data-based filtering process.

SEO 111

SEO Research Enterprise Management Tools 111