Martech

APRIL 3, 2024

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. One of my primary jobs was to review all the incoming press releases from these companies. I ran all the press releases, grants, email marketing, website and social.

B2B Thought Leadership 68

B2B Thought Leadership Thought Leadership Press Conference 68

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. At most, all that’s required is to reinforce that decision – perhaps with a quote or two, or an excerpt of the information on offer – and then present the registration form front and center.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Martech

DECEMBER 19, 2023

Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. The problem with many of the day-to-day presentations we see in sales and business, in general, is they try to function as both a presentation and a leave-behind.

Paid Search Agency 113

Paid Search Agency Classified Ads Advertising Agencies Work Management 113

Martech

NOVEMBER 11, 2021

Director of Platform Product Marketing at ON24, while speaking at our recent MarTech conference, pointed to a Gartner report that found B2B buyers spend just 17% of their entire purchase journey with sales representatives. More from the MarTech Conference >> Understand audience interests. “In Elena Hoffman, Sr.

Webinar Metrics 114

Webinar Metrics Classified Ads Lead Scoring Lead Ranking 114

Hinge Marketing

APRIL 8, 2021

Will present on a relevant, timely topic. ? A digital press kit on your website. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event. Liz Harr’s Press Kit. Karl Feldman’s Press Kit.

Thought Leadership 111

Thought Leadership Press Ideal Customer Profiles High Quality Lead 111

Hinge Marketing

JULY 14, 2022

Will present on a relevant, timely topic. ? A digital press kit on your website. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event. Liz Harr’s Press Kit. Karl Feldman’s Press Kit.

Thought Leadership 80

Thought Leadership Press Ideal Customer Profiles High Quality Lead 80

Stevens & Tate

FEBRUARY 29, 2024

Learning Marketing Trends and Ideas BuildX Conference – Women in Construction 2024 The Madison Area Builders Association, Milwaukee Metropolitan Builders Association, and NARI of Madison are collaborating to organize the BuildX conference, a one-day event focused on empowering women in the construction industry. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Oktopost

AUGUST 24, 2021

Not many might know about it so an event presenting this technology will do well with brand visibility especially for those in the FBA industry. . The goal here is not to present a sales pitch but more on providing value and insight on the industry, covering a specific topic. . User Conferences. Lead Generation. 30% partners.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Martech

APRIL 22, 2022

I was pressed for time, and in a pinch, the spreadsheet worked best. Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. This all could have been achieved through digital transformation. Food for thought. Chris Wood, Editor.

Digital Transformation 100

Digital Transformation Touchpoints Press Conference 100

Top Rank Marketing

SEPTEMBER 6, 2023

With the MarketingProfs B2B Forum 2023 event coming up on October 4 through 6 in Boston and online, our “Feeling B2B” interviews bring insight from some of the top B2B marketing industry experts slated to speak during the conference. And so I’m really excited to present research this year that we did in this area. “To

B2B Marketing 83

B2B Marketing B2B Co-Registration Conference 83

Vidyard

FEBRUARY 18, 2016

You’ve printed your name tags, triple checked your conference bookings, and finally got all your slide decks in order. All of this helped build excitement for return attendees, but also presented Dreamforce 2015 to new attendees in an engaging, visually appealing way. But the big question is, will your event live on beyond this week?

Press 50

Press Aggregators Youtube Video Marketing 50

Marketing Insider Group

JUNE 9, 2020

As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. de Quinto had previously said at a conference, “If you want people to love to drink Coca-Cola, please show in your commercial people who love drinking Coca-Cola.”) Rather, they wanted to change their.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Buzz 155

Buzz Social Media Media Conference 155

Martech

APRIL 3, 2023

They write and produce content, they talk about it at conferences and they know where it’s going and why. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. The people in this group have authored enough important and influential business books to stock a library.

Content Marketing 108

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 108

Customer Experience Matrix

JUNE 7, 2017

I spent the first part of this week at Pegasystems ’ PegaWorld conference in Las Vegas, a place which totally creeps me out.* The conference highlighted Pega and Pega clients’ achievements in both areas. Apart from AI, there was an interesting stream of discussion at the conference about “robotic process automation”.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. The key is what you submit to present. Having a Point of View.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Hubspot

SEPTEMBER 18, 2023

This presents an optimal opportunity to make a sale. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2. Track this event with : Google alerts, press releases page, industry news 4. Track this event with : Google alerts, press releases page 5.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. This is precisely why conferences are often a cornerstone in many firms’ marketing plans. Quick tip: Consider developing a go/no-go form for conferences and trade shows .

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Convince & Convert

APRIL 10, 2018

My recommendations are based on my work with MarketingProfs and Salesforce to add social frosting to their already fabulous events, and my experiences speaking at several dozen conferences annually. Plus, every conference has the same MVP attendee: some guy named Google. Collaborate with your speakers to produce teaser content.

Buzz 107

Buzz Social Media Media Conference 107

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Second, the data presented must be accessible and shareable, with the appropriate level of detail.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Walker Sands

APRIL 17, 2023

Create Compelling News Packages The quality and strategy behind your news packages — i.e., the complete story packages you present to the media — will be a huge indicator of success when it comes to capturing media attention.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Launch Marketing

AUGUST 21, 2020

Jeff: It’s important for all organizations, regardless of industry or offering to continue to present new products and services. Shawna: While conferences were certainly a big lead generator and way to test a product or service in-person historically, they are not currently an option to gauge thoughts or reactions to an offering in real-time.

Service 133

Service Product B2B Conference 133

ClearVoice

AUGUST 3, 2021

This is an opportunity to work together and learn from more senior journalists on developing projects, presentations, and collaboration in journalistic conferences. The CPJ is made up of a group of global experts who follow, monitor, documents, and take action on violations of press freedoms. . ” National Press Club.

Organization 104

Organization Press Ethics Thought Leadership 104

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. For larger events, some presenters will inevitably feel more comfortable recording their sessions in advance. Use good lighting.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Sword and the Script | B2B

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Linking to case studies from press releases is another good way to repurpose these.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Stevens & Tate

JUNE 28, 2021

Public relations (PR) traditionally consisted of press releases and news conferences, and very little else. Yet, press releases are a form of content. For instance, sending out press releases to various online media outlets. After all, content creation is a vital component of inbound marketing strategies.

Public Relations 69

Public Relations Brand Identity Branding PR 69

Nuvi

MAY 29, 2019

. — MAY 29, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today highlights CEO Joe Fuca’s vision for success in the Feedback Economy as presented at Transform ’19.

Conference 40

Conference Lead Scoring Lead Ranking Salesforce.com 40

Conversica

OCTOBER 10, 2018

LONDON — October 10, 2018 — Conversica , the leader in conversational AI for business, is inviting attendees at this year’s O’Reilly Artificial Intelligence Conference in London to hear Chief Scientist Dr. Sid J. About the AI Conference. Reddy speak on October 11 at 16:00 about deep reinforcement learning.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Stevens & Tate

JUNE 7, 2019

At the show, Dan Gartlan’s presentation titled “Four Actionable Strategies to Improve Marketing Results” will take place Tuesday, October 15 1:45-2:45pm. Through our unique combination of strategic thinking, creative execution, and targeted communications, we Make Things Happen. # # #.

Conference 40

Conference Advertising Agencies Sales Cycle Storytelling 40

Webbiquity

JUNE 13, 2019

And no matter the occasion or situation—whether for employee appreciation, an investor and shareholder meeting, or a conference for clients—it needs to be executed perfectly. Events arranged in tired old formats with long-winded presentations or speeches followed by dinner are almost guaranteed to bore the audience.

Creativity 186

Creativity Barriers Opt-out Sales Qualified Leads 186

ClearVoice

MAY 14, 2020

Update letters, presentations and press conferences all have their place in the spectrum of how companies communicate with investors and shareholders — and the content mix changes based on how big your company is, and how your key investors like to hear from you. Investors/shareholders. It might include a series of blog posts.

Work Management 112

Work Management Marketing Management Press Content 112

Metadata

JANUARY 31, 2024

Events are back, but they’re not perfect Events are emerging from the shadows, but according to Lindsay McGuire , Associate Director of Content and Campaigns at Goldcast—and presenter at DEMAND 2023 —you could be leaving money on the table. By making either of these missteps. Wanna buy our product?” Events can’t be a one-off thing.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Convince & Convert

JANUARY 21, 2016

Health: JP Morgan Healthcare Conference. The 34th annual JP Morgan Healthcare Conference has been taking place all week long in San Francisco, and we have had our finger on the pulse of the latest bio-pharma headlines to emerge from the show. Beyond the press, what are people currently saying about the United brand?

Conference 85

Conference Press Opt-out Forecasting 85

Convince & Convert

APRIL 25, 2016

These live events have included presentations, talks, conferences, press conferences, performances, concerts, tours, and demos. Taco Bell used it to hold a fun mock press conference. Plan video events that are pure fun, like Taco Bell did with its mock press conference. Live events.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Conversica

AUGUST 20, 2018

Reddy has been again invited to speak at this year’s VentureBeat Transform conference August 21-22 in Mill Valley, California, and at the Global Big Data Conference August 28-30 in Santa Clara. About the Global Big Data Conference. Attendees will hear inspiring yet practical stories about implementing AI tech and strategies.

Conference 40

Conference Verticals Gartner Sales Qualified Leads 40

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. Have an engaging booth presence; interactive presentations, comfy chairs for interested prospects. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100