B2B Memes

OCTOBER 4, 2012

Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. First, the way publishers cover information should not be driven by the needs of the print model. Second, publishers have to rethink their idea of their audience.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. Your company owns the content. The silence is understandable.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

SEPTEMBER 29, 2011

I suspect this will be an ever-larger issue for trade publishers trying transition into the new-media era. I’m not sure traditional publishing businesses have any choice, though. The future of online trade journalism may not lie with large independent publishers.

Ethics 100

Ethics Startups B2B Sales Paid Search Agency 100

B2B Memes

DECEMBER 6, 2011

Throughout the last decade, his blog was required reading for anyone concerned about the future of trade publishing, and has made him, as he puts it , “weirdly famous in some cool media niches.” And my experience has been that the overwhelming majority of these companies don’t have a culture that is open to journalism.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. Until traditional B2B publishers accept and adapt to this reality, they will remain stuck in the past. Moreover, they think that their publishers lack the vision necessary to succeed online.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

OCTOBER 28, 2011

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”. I have nothing but admiration for the company and its staff.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. That isn’t to say the company is not aiming for quality, or not at least claiming to. Private equity investors tried to do something similar in the last decade by betting big on B2B publishing as a platform for rapid growth.

Demand 100

Demand Media Content Fulfillment 100

B2B Memes

OCTOBER 4, 2010

Though Burrell uses never names it as such (a “web version” of “customer publishing” is the closest he comes to labeling the trend), it’s clear from his opening that he’s talking about content marketing: “Get used to it. Companies that have a story to tell and the money to get it told.&#.

Trends 100

Trends Advertorials Branding Brand Identity 100

B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “No Future of news: Insider Dave Morgan touts new media. That is no longer true.”.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

NOVEMBER 8, 2011

So how then can content serve its publishers? It seems to me that this is the biggest challenge for traditional publishers in adapting to new media is to rethink the value of their publications as destinations. Related posts: Publishers and the iPad: No Future in Control. But containment doesn’t work on the Web.

Aggregators 100

Aggregators RSS Content Design 100

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Branding 100

Branding Brand Identity Eloqua Custom Publishing 100

B2B Memes

MAY 11, 2010

With publishing luminaries like Paul Conley , Joe Pulizzi , and David Meerman Scott urging journalists to turn to content marketing for rewarding career options, you might think there would be a stampede of ink-stained wretches leaping into the field. In the broadest sense of the term, it’s publishing.

PR 100

PR Content Fulfillment Public Relations 100

B2B Memes

MAY 6, 2011

At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. Within a publishing company, there is high tolerance for irksome editors. The trait is not genetic, but occupational. Don’t let that stop you.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. This isn’t necessarily a bad thing.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JULY 22, 2013

As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. And lest I seem to be piling it onto editors unduly, I should note that B2B media brands need to be as cognizant of this trend as individuals.

Personalization 100

Personalization Branding Brand Identity Blogger 100

B2B Memes

NOVEMBER 8, 2010

As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. We used to make a decent sum of money from reprints of our articles, mostly for companies that we covered. The Wall Street Journal , he said, only charged him something like $10.

Copyright 100

Copyright Ethics Viral Marketing Internet Marketing 100

B2B Memes

JANUARY 10, 2011

As Paul Conley has argued , the result is an “excellence craze”: “In B2B, where I make my living, it seems like every company in every tiny niche of every industry has become a content creator. There are a thousand voices competing for very small audiences. The only way I can ensure that my voice is heard is if my content is fantastic.”.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

DECEMBER 1, 2010

In a world where everyone’s a publisher, content is a commodity. Any information you have to share has most likely been published elsewhere, and more than once. Earlier this week, for instance, Bob Scheier wrote about a company that has automated content production: “StatSheet of Durham, N.C. But so what?

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

OCTOBER 19, 2010

Historically, most publishing enterprises have replied that it is, and have discouraged editorial involvement in business. Therein, Martin Cloake argued that content creators have been deliberately kept on the sidelines: “Traditionally, it’s been people from the ad/sales side who have risen to top positions in media companies.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 14, 2011

Why should publishers care about skeuomorphs? ” For traditional, analog publishers, the most immediate application of skeuomorphism is to the process of going digital. But even for natively digital publishers, functionality will evolve, perhaps more rapidly than ever.

Wikipedia 100

Wikipedia Design Paper Display 100

B2B Memes

OCTOBER 6, 2011

Two of those companies, Narrative Science and Automated Insights , are developing programs that churn through computerized data about sports and other topics and spit out news stories. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging.

Startups 100

Startups Press Software Intent 100

B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. It’s reasonable for a company to say, “Look, if you tweet using one of our corporate or branded Twitter accounts, remember you’re speaking for us too.” Scripps a glance. Be very, very afraid.

Social Media 100

Social Media Media Barriers Twitter 100

B2B Memes

JULY 20, 2011

While the Borders manager was convinced of the superiority of his company’s approach to bookselling, he wasn’t brash. So though I’m sorry to see the end of Borders, I don’t worry about the state of book publishing, selling, or reading. who had little or no interest in books, authors, or literature.”.

Impressions 100

Impressions Communities Resources Personalization 100

B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. Use your head.

Content 100

Content PR Social Media Ethics 100

B2B Memes

JANUARY 29, 2011

There’s little editing, no quality control — it’d be understandable if this was user-generated content, but the junk is coming from major media companies, ones with paid content producers. Low-grade writing, editing, and reporting are harder to avoid when you’re expected to publish a lot of copy quickly and at low cost.

Content 100

Content Press Opt-out Blogger 100

B2B Memes

JANUARY 24, 2011

The discussion last week about which department within a publishing company should “control” social media indicates how much rethinking remains to be done. In fact, those channels themselves are gradually being transformed by social media from single, unified wholes into a bundle of constantly shifting and realigning voices.

Bundling 100

Bundling Social Media Distribution Advertising Channels 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

DECEMBER 8, 2011

I was freelancing for an American games company to top up my rather meager journalistic income from my full-time job, and some people I was collaborating with on a project invited me to join the early blog/journaling site. And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

MAY 31, 2013

Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first. How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. If only it were so simple.

Fulfillment 100

Fulfillment Act-On Practices Demand 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. Since a full-scale study is beyond my resources, I chose a small division of a large trade publisher for a quick-and-dirty analysis. There’s no authoritative answer that I know of. Curatorial.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 10, 2010

In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. As she reports, each of them has included a personal ethics statement on an “about me” page.

Ethics 100

Ethics Personalization Transparency Blogger 100

B2B Memes

SEPTEMBER 30, 2011

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. Indeed, the editor now feels like a publishing pariah: “I don’t feel like I can talk to anyone at my company without seeming as though I was anti-revenue.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100

B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”.

B to B 100

B to B Media B2B Ethics 100

B2B Memes

DECEMBER 10, 2012

Companies whose main business is not publishing, he said, are simply unwilling to take on serious journalism. The time is ripe, he nows argues, for companies to jump into true, investigative reporting. companies don’t have a culture that is open to journalism. A year later, he’s reversed course.

Practices 100

Practices Content Marketing Content Paid Search Agency 100