Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Listen to the podcast: Watch the live recording: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more about social media from renowned marketing leaders? Catch all episodes here. Meet Natalie Binns.

Social Media 62

Social Media Paid Search Agency Media Companies 62

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. He began his career in Japan and has worked in Telecoms, Salesforce, and Experience Management software companies. It takes time and consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

OCTOBER 22, 2020

As the owner of your business, you are the face of your company. This free advice can be a great way of building trust in your company and can help generate new business. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel. Contributed post.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Build your social currency with a robust PR strategy. But PR can speed up this process.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 107

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 107

Martech

FEBRUARY 14, 2023

Twitter: @Ronald_vanLoon (300k followers) LinkedIn: ronald-van-loon (66k followers) YouTube: @Ronald_vanLoon (26k followers) Rana el Kaliouby Rana is deputy CEO at Smart Eye and, formerly, co-founder and CEO of Affectiva, which Smart Eye acquired. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 115

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Biznology

APRIL 22, 2015

Another important takeaway from this graphic is not to ignore YouTube or Instagram when formulating your social strategy. YouTube is the world’s 2 nd largest search engine. Over 3 billion searches are done each month on YouTube. The post Survey says: ANZ Companies use social media for business appeared first on Biznology.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Navigate the Channel

MARCH 6, 2023

The way you and your company relate to the public is crucial to its success. And recognizing that your public relations efforts begin first within the walls of your company is essential. And recognizing that your public relations efforts begin first within the walls of your company is essential. Think about it for a minute.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. Those ideas can really move the needle. Many of them offer COVID-19 vaccinations.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Biznology

MAY 30, 2017

Only then, when lust turns to love, can your sales relationship grow through upsells, referrals, recommendations, and company-wide, federated, commitments and conversions. If you’re doing it right, there’s no difference between being a top salesman and a top PR man. What works in high-end sales works in high-end PR.

Planning 186

Planning PR Cold Calling Webcast 186

Brandpoint

NOVEMBER 6, 2019

As PR professionals, we’ve always had the ethical responsibility for maintaining truth within the communication world. For B2B and PR companies who market to those aged 9 or younger, it’s important to reflect on how what we do now in the media is influencing this new generation. This all applies to them, too.

Conference 108

Conference Generation PR Peer-to-peer 108

Optinmonster

MAY 16, 2023

That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values. PR (Press Release) PR (Press Release) is a powerful off-page SEO technique that involves crafting and distributing newsworthy announcements or information about your business to media outlets and online platforms.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

Valasys

MAY 6, 2021

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Scoop.it

MARCH 14, 2024

For example, Cruise America, a company that offers RV rentals , often partners with travel influencers to create exciting road trip content. The company consistently partners with up-and-coming influencers who get a PR package to review their leather jackets on various social media platforms.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

NOVEMBER 18, 2019

When you do, you’ll likely find that they’ll become some of your best PR people. Market your company to your employees with as much passion as you use with your top customers. In his Inc article, digital consultant and journalist John Boitnott advises companies to treat their employees like their top customers.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Oktopost

MARCH 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Nicole Wojno Smith is the VP of Marketing at Tackle.io, a cloud marketplace platform that empowers companies to list and sell products, manage their inventory and listings, and track their sales and revenue with ease. Catch all episodes here. Episode Summary.

Peer-to-peer 62

Peer-to-peer Marketing Analytics Tools Transparency Word of Mouth 62

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. It could indicate a PR disaster is on the horizon or has already arrived.

Paid Content 131

Paid Content Tools Branding Brand Identity 131

Contently

SEPTEMBER 20, 2022

But the company also lacks moderators to enforce these policies. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. Fortunately, this kind of PR disaster is one your brand can easily avoid. Yes, it feared legal retaliation. How to avoid plagiarizing content.

Ethics 121

Ethics Social Media Trends Copyright 121

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more. AI provides a lot of ingredients, but it is not a meal.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Valasys

JANUARY 23, 2024

BlueTree The mainstay of BlueTree is BlueTree Digital PR. Don’t worry — A backlink-building technique designed especially for secondary properties, such as Facebook pages and YouTube videos, has been created by The HOTH. In summary Obtain case studies or endorsements from companies that have used the service.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. The mainstream excitement over generative and other multi-purpose AI tools is more than just good PR. Machine learning quietly showed up in mainstream software over the last decade.

Marketing AI 120

Marketing AI Peer-to-peer Training Software 120

Sword and the Script | B2B

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Heinz Marketing

MAY 19, 2021

This week’s show is called “Why You Need To Be Part Of The Company Thought Leadership Trend” and our guest is Karen Tiber Leland , CEO of Sterling Marketing Group. We are now live, every Thursday at 11:30 Pacific, 2:30 Eastern, live on LinkedIn, YouTube, and Facebook, and are excited to have you all here.

B2B Thought Leadership 111

B2B Thought Leadership Thought Leadership Paid Search Agency PR 111

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Those, plus Instagram, Linkedin, Snapchat, Youtube, Whatsapp, FB Messenger, possibly social media customer service, and more is another thing entirely. What do you get?

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Onalytica B2B

MARCH 9, 2017

The wave of reality TV stars promoting the latest teeth whitening kit or weight loss product; 9/10 they are being paid to do so, and yes, this is what we’d call paid endorsement, or PR. While celebrity product endorsement has become more prevalent with the rise in social media, this is not a new area. The answer is likely to be no.

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Pet360 Social Media Manager & PR Specialist, Jon Steiert. Read on for the full highlights: [link].

Social Media 160

Social Media CMS Development Media Thought Leadership 160

Oktopost

APRIL 21, 2020

For many brands, blogs are simply a PR vehicle and because of this, they have become an extremely under-utilized piece of social media strategy. It was a best practice to send thank you cards or even company swag to new customers. In addition, webinars, YouTube videos and digital panels all make for powerful watch-any-time content.

B2B Marketing 109

B2B Marketing B2B Work Management Content 109

Animalz blog

JUNE 28, 2023

Sacra , a private markets research company, performs this magic daily. The quest: A Bloomberg for private markets In 2020, the rise of Carta’s private stock exchange and the growth of platforms like Nasdaq PM, EquityZen, Forge, and AngelList, allowed investors to trade in shares of private companies.

Research 68

Research Startups Comparison Storytelling 68

Marketing Craftmanship

MARCH 16, 2012

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

Webbiquity

JANUARY 5, 2021

Following on the recent roundup here of the top 130 Minnesota tech companies on Twitter , here’s a look at some top individuals in Minnesota’s tech scene. There are a few key differences between the top companies post and the list here. Formerly @Google @YouTube. You do you. Following: 12,620. Followers: 25,178.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Oktopost

JULY 4, 2022

Allowing you to keep up on the latest trends, your competition, and potentially sticky PR situations for your own brand, you’ll want a social media tool that includes social listening. While this sounds simple, it creates an interesting ripple effect for the rest of the company. But B2B companies need to go deeper.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131