Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Social media was never free. Social is a powerful PR and marketing tool. Our industry moves rapidly.

Paid Content 98

Paid Content Social Media Paid Social Agency Media 98

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Buffer

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Unfortunately, I wasn’t in a place to spend thousands of dollars a month for formal PR support and couldn’t justify the cost for this “top of the funnel” marketing.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Biznology

JULY 10, 2015

If you only use Facebook for your primary social channel, combining Facebook Insights with Google Analytics is a great free way to see how this social channel is working for your company. It is easy to use, and is a comprehensive analytics tool for this social channel. Paid Social Media Monitoring Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Statistics and Research. by YouTube. Social Networking.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks. Billed annually or $7.99

Paid Content 52

Paid Content Social Media Pricing Price 52

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Contently

JUNE 8, 2016

The athletic apparel brand will launch its Newsroom network to drive real-time engagement of its #FirstNeverFollows campaign, which debuted at the FIFA 2014 World Cup in Brazil. The company is well positioned to make a splash. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks.

Branding 60

Branding Brand Identity Youtube Distribution 60

Hubspot

SEPTEMBER 28, 2012

There are several companies out there who have done it -- and done it well. 7 Companies That Jumped on Viral Crazes in the Nick of Time. million views on YouTube. and of course, hundreds of other parody videos from other companies. In 2010, everyone was anxiously awaiting the launch of the movie The Social Network.

Viral Marketing 28

Viral Marketing Paid Search Agency Companies PR 28

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JUNE 2, 2013

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.

Planning 28

Planning Youtube Advertising Channels Advertising Agencies 28

Biznology

OCTOBER 29, 2013

Also, to my company site, Gerris digital , and to a former client’s site, too, DCBIA. The way Authorship works on Google is that each author must associate himself with all his online publications, platforms, blogs, sites, and social networking services as well as all the publications for which he writes.

Google 80

Google Youtube Blogger Domain 80

Convince & Convert

MARCH 6, 2015

The search engines keep forcing companies to reevaluate their SEO strategies. You can pull numbers from not just your site, but also from social networks, designated landing pages, emails, and downloads. It shows rankings and keywords for local searches, YouTube videos, and the like. Track Your Keywords.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Webbiquity

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). Collecting this information is Phase I.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Biznology

OCTOBER 30, 2012

While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. The content can be created by your PR team or by a third party, be it a journalist, a blog, a press release, an interview, or as a resource to the mainstream media. And for some, it is.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Webbiquity

FEBRUARY 14, 2010

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

SEPTEMBER 22, 2012

Care about your company and industry and show it in your work and speech. I gave a presentation a while back to staff at a company that made rubber gaskets. I asked where the company’s gaskets were used. And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt.

Work Management 100

Work Management Marketing Management Social Media PR 100

Webbiquity

SEPTEMBER 24, 2012

Care about your company and industry and show it in your work and speech. I gave a presentation a while back to staff at a company that made rubber gaskets. I asked where the company’s gaskets were used. And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. That's what I mean when I say uni-directional social media. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

OCTOBER 4, 2022

Your company announces that layoffs and budget cuts are likely. So, your first “why” is simply, why is the company in financial trouble? Organic social media: Traffic to your site from links in your social media profiles and posts on LinkedIn, Twitter, Facebook, Pinterest, and other social networks.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

FEBRUARY 26, 2013

That’s why YouTube is an obsession: it’s all about “how you do it” or “how you did it.” But we all know how valuable they are; why wouldn’t you go out of your way to become a case study as a brand, as a company, as a service-provider, and as a trusted member of the tribe. Who the hell are you?

Case Studies 80

Case Studies Case Study Studies Ethics 80

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Biznology

SEPTEMBER 4, 2015

Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past.

Social Media 80

Social Media Social Marketing Media Buzz 80

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. There’s nobody that feels worse than I do.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social Media is optional It doesn’t matter what the demographics of your customers are.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. The book is rich in case study examples from companies like Southwest Airlines and Harley Davidson. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Webbiquity

MARCH 28, 2011

Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. Buyers thwarted from using these tools at work (e.g.,

Social Media 100

Social Media Vendors Media B2B 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Work Management Marketing Management Media 123