SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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Newsletter Template Email Marketing Design 91

Benchmark Email

SEPTEMBER 21, 2021

Companies don’t just want to take your email address and call it a day — they want this information so they can… The post How to Create a Company Email Newsletter in 10 Simple Steps appeared first on Benchmark Email. Sometimes they’ll even incentivize consumers with a sign-up discount or loyalty program.

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Newsletter Paid Search Agency Companies Advertising Benchmark 116

SendX

AUGUST 18, 2020

What is the Localization of Email Newsletters? Studies show that companies use localization tools to modify different email components. What to Localize in Your Email Newsletter? Imagine receiving this email from the international airline booking company. And that’s when the localization technology comes in handy.

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Newsletter Privacy Cross-Selling Barriers 195

Buffer

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

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Newsletter Twitter Domain Advertising Mediums 116

SendX

AUGUST 28, 2020

Geomarketing is extremely useful for: logistics companies gas stations entertainment companies: cinemas, children’s centers, etc. 3 Tips on Using Geomarketing in Email Newsletters 1) Make Sure You Know What You Want to Get Every marketing email campaign has its own goal. Make your newsletter as festive as possible.

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Newsletter Work Management Privacy Policies Marketing Management 221

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

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Acquisitions Newsletter Paid Content ROAS 126

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. Organizations that want to keep employees connected, informed, and engaged need a consistent way to communicate company news and content. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter.

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Newsletter Companies Distribution Communities 64

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

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Newsletter Burn Rate Content Open Rate 90

Litmus

NOVEMBER 13, 2020

Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. According to our 2020 State of Email Report, Fall Edition , 54% of companies are increasing email volume this year. appeared first on Litmus.

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Newsletter Validation Tips Open Rate 115

ConvertKit

NOVEMBER 3, 2021

Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? A newsletter referral program is a system to incentivize subscribers to share your newsletter with their network. Now, you’ve just gotta ask for help.

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Newsletter Acquisitions Webinar Metrics Communities 133

DivvyHQ

SEPTEMBER 18, 2020

As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Here are some ideas to reinvigorate your newsletter if you feel like it's fallen into a sad state. Even more-so when they're actually good (and useful).

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Newsletter Paid Search Agency Companies B2B 64

Content Marketing Institute

JANUARY 19, 2022

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading →

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Newsletter Linkedin Brand Identity Branding 134

Scoop.it

JANUARY 10, 2023

Or maybe you’ve already invested months into your email newsletters , only to see your hard work go to waste because no one reads beyond the first paragraph. Some of the most successful newsletters are those that curate the best content from around the web and package it in a way that’s easy for their readers to consume.

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Curation Newsletter Content Deliverability 78

Liveintent

SEPTEMBER 21, 2021

For example, when online dating company Zoosk first implemented LiveIntent’s LiveTags, they saw satisfactory performance, but they knew they wanted more from their email monetization strategy. With some help from LiveIntent and a thoughtful testing strategy, Zoosk improved its newsletter performance with surprising results.

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Newsletter Optimization Cost Per Thousand CPM 121

ConvertKit

MARCH 24, 2021

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Check out how much other paid newsletter creators are charging.

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Newsletter Pricing Price Churn Rate 141

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

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Newsletter Planning Paid Search Agency Work Management 134

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. I see my newsletter as contributing to my success.

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Newsletter Relevance Business Trust Marketing 100

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®. MarketingCharts What Makes Vendor Content ‘High Value’ for B2B Buyers?

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Newsletter B2B Marketing Linkedin Studies 97

Liveintent

MAY 3, 2021

Today’s stand-out companies know the importance of not only meeting, but exceeding, these expectations. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content. So how do you use email newsletters to foster community? Reddit is a stellar example.

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Newsletter Communities Brand Identity Branding 116

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

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Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 115

Jackie Walts

APRIL 1, 2020

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Or even read? What is the objective?

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Newsletter Opt-out Opt-in Demand Generation 76

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

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Newsletter Paid Search Agency Ads Opt-out 126

ConvertKit

OCTOBER 28, 2020

Why your newsletter needs a name. How to name your newsletter. 5 places to include your newsletter name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Whether an email newsletter is step one or one hundred in your creator journey, it deserves a name. Jump ahead.

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Newsletter Landing Pages Best Practices Ad Frequency 116

Content Marketing Institute

AUGUST 1, 2022

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully. Continue reading →

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Newsletter Linkedin Tips Companies 132

Excelsior Research

OCTOBER 5, 2022

Why meta newsletter is shutting down? Why meta newsletter is shutting down? The reason behind meta newsletter is shutting down. Why meta newsletter is shutting down? But recently the announced shutting down of the meta newsletter feature in the coming months. Why meta newsletter is shutting down? Conclusion.

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Newsletter Social Networks Case Study Case Studies 52

Content Marketing Institute

FEBRUARY 23, 2021

Why do so many people sign up for your email newsletter ¬¬– and then rarely open it? Continue reading → The post 6 Email Newsletter Ideas for More Opens, Clicks, and Shares appeared first on Content Marketing Institute.

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Newsletter Email Marketing Brand Identity Branding 131

Launch Marketing

OCTOBER 21, 2020

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. When addressing your newsletter audiences, messaging matters.

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Newsletter Tactics Trigger Marketing Marketing Prospects 94

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

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Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Buffer

JULY 5, 2022

If you scroll through your email inbox, there’s a good chance you’re subscribed to some kind of newsletter. And while plenty of those subscriptions may be for companies and brands , there’s recently been a surge in the popularity of individual newsletters. million visits in September 2021.

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Newsletter Viral Marketing Twitter Youtube 86

BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. There are so many reasons to make email newsletters a priority.

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Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Liveintent

JUNE 13, 2022

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

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Newsletter Opt-out Paid Search Agency Buzz 62

Zoominfo

JUNE 8, 2020

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. They’d confirm my suspicions.

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Paid Search Agency Zoominfo Companies Ad Building 195

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

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Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Fount Media

DECEMBER 26, 2022

However, when it comes to email marketing, there are two different types of contacts that you can have: email contacts and newsletter subscribers. The post Difference Between Email Contacts VS Newsletter Subscribers appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

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Newsletter Contacts Contact Marketing Efficiency 52

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

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Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Liveintent

MAY 10, 2021

Companies spend countless resources carefully crafting and building out their brand identity. Whether you’re a traditional media publisher or a retailer, we know how valuable your email newsletters are to your business. Solutions like Native Ad Blueprints help ensure ads match the branding and style of your email newsletters.

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Newsletter Advertising Agencies Paid Search Agency Advertisements 86

Valasys

NOVEMBER 23, 2022

LinkedIn newsletters have become a great medium through which brands can talk about their niche in detail, attracting potential clients. . LinkedIn Newsletters: What are they and why should you have one . LinkedIn newsletters are basically a type of longform content. How to create a LinkedIn newsletter? .

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Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40