Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
Content Marketing Institute
JULY 18, 2019
Your newsletter isn’t beans. You can’t sprout the open rate overnight. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.
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SmartBrief - Marketing
MARCH 10, 2024
In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.
SmartBrief - Marketing
FEBRUARY 26, 2024
One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. shared areas of interest like company news).
ClearVoice
MAY 12, 2022
You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.
Litmus
NOVEMBER 13, 2020
Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. Engagement rates were dropping—open rates dipped by 29% and click-to-open rates (CTOR) had sunk by 44%.
Optinmonster
APRIL 17, 2023
That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line. But you don’t want to give away everything because otherwise they’ll just read the subject line without opening the message.
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