Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. The payoff? Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

MARCH 5, 2021

I have and continue to curate a range of reading and listening material, and this is another in a small series of newsletters that offer interesting insights not necessarily anchored to a specific topic. ” Company Culture Is Everyone’s Responsibility. ” The Most Pressing People Questions Facing Companies Today.

Personalization 104

Personalization Amazon Lead Ranking Curation 104

Biznology

NOVEMBER 16, 2017

Related to this, creating new behavior patterns of employees is also essential for transforming a company culture and brand. With social media dominating our lives today, the behavior of company employees and external customers is intertwined, presenting new opportunities for strengthening company brands.

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

MAY 10, 2017

Influencer marketing is a customized marketing program using influential individuals to expand the reach of your company’s message to a new audience. Instead of directly targeting a group of buyers, an influencer program uses influencers to spread your message for your company. What can influencer marketing do for your business?

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

NOVEMBER 16, 2020

That way, you allow users to seamlessly communicate with your company using various devices and customer service channels. Namely, your company may collect an abundance of information on one customer. One of the most common problems companies face is the silo mentality. Centralize Customer Data to Gain Better Insights.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

MARCH 27, 2017

I am happy to introduce Sarah Nilson , Corporate Web Strategy Specialist at QuintilesIMS , a biopharma and healthcare data and privacy company. I sit on the Enterprise Digital Team at QuintilesIMS, which is responsible for all company-wide digital properties. Journey to the healthcare industry.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

JUNE 7, 2018

When designing your promotional products, make sure to add your logo, not just your company name. You can send promotional products for different things like signing up for your email newsletter or taking a survey about their experience with your company. Use a special landing page on your promotional products. About Your Logo.

Promotion 168

Promotion Design Product Brand Identity 168

Biznology

JANUARY 29, 2021

This week’s newsletter addresses these and other strategic and tactical questions. “When you’re seeking to advance your career —by joining a different company or moving into a new role with your current employer—it’s important to think strategically about not just what you want but how to get it.” ” Podcast.

Customer Surveys 151

Customer Surveys Newsletter Analysis Social Media 151

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Once they get to your site, they’ll have the opportunity to get to know the new you.

Google 123

Google Press Domain Marketing Management 123

Biznology

FEBRUARY 12, 2021

I will be taking a short holiday for the President’s Day weekend, so there will be no newsletter next week. There are two articles that delineate challenges specific to introverts and practices that may be of use. We will resume our regularly scheduled programming the week of February 23.

Peer-to-peer 196

Peer-to-peer Ad brokers Social Networks Fulfillment 196

Biznology

OCTOBER 18, 2021

In 1980, in a seminal study funded by the Financial Executives Institute (FEI) , the authors “…found it very difficult, if not impossible, to develop a list of significant procedures that a company must perform or be judged lacking in internal control.”. What Is NOT a “Cybersecurity Control?”.

Design 104

Design Work Management Act-On Automation 104

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important. Summary and Takeaways for Your Company.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

AUGUST 1, 2014

Now, this sounds obvious, but many companies still don’t do it–even companies that do a lot of retargeted advertising. You might think that this applies only to eCommerce companies, but you’d be wrong. Personalization based on visitor behavior is critically important for any company.

eCommerce 80

eCommerce Internet Marketing Newsletter Paid Search Agency 80

Biznology

APRIL 30, 2021

As we saw in last week’s newsletter, this is especially relevant now, with approximately 1 in 4 people actively considering career switches, with a significant subset of those folks citing poor work culture as a primary change driver. While remote job interviews are nothing new, they’re now the norm as companies grapple with reopening.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Biznology

JULY 9, 2019

His latest product is Visitor ID Graph , which allows consumer-driven companies to identify the visitors to their websites. RPS: Traditionally, the only way to de-anonymize your website visitors was to make an offer and persuade visitors to fill out a form or sign up for a newsletter.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

APRIL 1, 2013

Far from becoming unimportant, brand marketing is becoming more important to more companies every day. I’ve often tried to get companies to focus on actual direct marketing metrics and conversions, reasoning that if they buy from you then at some point they probably became aware of you. What do you stand for?

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

MARCH 2, 2015

For example, if your motivation is that you want to be an analytics person for a big company, or you want to be the CMO, or you want to be the top-rated marketer where you work, that is actually a red flag. Agile Marketing Monthly Newsletter agile marketing marketer work goals' Like this post? Sign up for our emails here.

CMO 80

CMO Paid Search Agency Newsletter Marketing 80

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We hear a lot about customer engagement and outreach these days.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

OCTOBER 2, 2013

I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it. Monthly Newsletter Slider Web Site Search Google search Search Engines Web Design and Development Web search engine Website'

Marketing Websites 80

Marketing Websites Wikipedia Newsletter Google 80

Biznology

SEPTEMBER 3, 2014

It’s not what companies say about themselves that counts–it’s more about what other say about them. If your marketing is considered authentic, if your company is authentic, if people can trust what you say and what you do–well, then you have a leg up on actually making the sale. But that’s so 20th century.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

MAY 1, 2018

As a result, companies too often make up their social media marketing as they go along, ad hoc, reacting to content and information and updated they get as they get them, tactically instead of strategically. Social Media Planning and Calendaring. Even today, social media is often not integrated into the greater corporate strategy.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 2, 2014

Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it.

Spending 80

Spending Cable Social Media Broadcasting 80

Biznology

FEBRUARY 2, 2015

Every B2B company I know is pulling all the stops out in marketing automation. Now maybe to you it seems obvious that a company that services the Linux operating system should hang out where coders do, but the point is that it wasn’t obvious to them. Today’s case in point? Marketing automation and machine learning.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

FEBRUARY 26, 2021

I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. For this week, we have a purposefully eclectic and un-themed set of reading and listening. ” Reflection.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Biznology

APRIL 2, 2014

Don’t tell me that companies buying TV commercials have any clue how a commercial is broadcast on a network or how the cable company decides which local commercials to overlay over the network commercials. Loads of companies spend money on public relations, but they have no idea what it does for them or why it does it.

Spending 80

Spending Cable Wikipedia Social Media 80

Biznology

DECEMBER 20, 2017

While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. This commentary originally appeared in our Learning Dispatch newsletter. Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference. Image: Pixabay.

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

JULY 24, 2020

This is the first of a couple of health and care-related themed newsletters that will be forthcoming this month. In April and May, numerous leaders (particularly of real estate companies) declared that we must ‘get people back to work.’ The Implications of Working Without An Office.

Thought Leadership 104

Thought Leadership Curation Efficiency Newsletter 104

Biznology

JANUARY 16, 2015

Refresh all statistics and facts about your company, brand, products, and services. Do you really want to be sending your email newsletter addressed to “Dearest Null?” No digital marketer wants to send newsletters to the wrong target buyers. Does it all fit together and tell the right story? Change the copyright to 2015.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

JULY 31, 2019

Launching a company is not all about having a killer business idea. You Have More Opportunities to Launch a Company. No matter if you’re launching a fashion boutique, an IT company, or an online store, there are numerous amazing tools and resources that will help you build, strategize, and launch your business.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MARCH 3, 2014

They tell me that their company is too big to make such a change or it is so small that it has no resources to change or that their industry is regulated or their leaders are risk-averse or…you get the idea. Is your company more hidebound than our social services system? If it works, support it. If it doesn’t, don’t.

Paid Search Agency 80

Paid Search Agency Wikipedia Internet Marketing Newsletter 80

Biznology

MAY 1, 2013

Users have no idea what they are agreeing to, privacy advocates complain about the lack of transparency and pillory companies, governments also criticize and regulate companies for their behavior, and companies go to great lengths to obscure what they are doing because they know they will be criticized no matter what.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

AUGUST 13, 2020

A challenge a lot of companies face regarding employee advocacy is content curation and supplying the right content to your employees. One of the biggest hesitations about employee advocacy is people worry about becoming a company robot on social media. Visit the websites of these outlets and subscribe to their newsletters.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

Biznology

FEBRUARY 5, 2013

1) Email List/Newsletter — Are you subscribed to any newsletters? I am subscribed to the newsletters of Seth Godin , Chris Brogan , CC Chapman, and Christoper Penn. They’re all kings of the email newsletter — and I am never disappointed. Chris Penn is a maestro.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

JULY 1, 2014

I mean, how will they know what will work for their company. Internet Marketing Monthly Newsletter Business Digital marketing Internet marketing Marketing and Advertising' Neither do I, I tell them. Because none of my clients have needed it yet. They also wonder how they will know what to do. I tell them I don’t know, either.

Internet Marketing 80

Internet Marketing Newsletter Paid Search Agency Training 80

Biznology

JANUARY 28, 2013

A study by digital marketing company IMN found that 78 percent of companies surveyed placed content marketing as a high or medium-to-high priority but only 52 percent reported a formal content marketing strategy in place for every channel of distribution. Though the term is overused, its implementation is underutilized.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JULY 1, 2013

In most companies, it’s none. Most companies don’t know. Monthly Newsletter Web Site Search keyword research Landing page Searching Web search engine Website' Do you know what people are looking for? Think about how well your SEO would work if you did not keyword research. What are your site search landing pages?

Marketing Websites 80

Marketing Websites Landing Pages Keywords Newsletter 80

Biznology

APRIL 17, 2017

Employee advocacy is the heartbeat of your company. Does a company even have a heartbeat? For too many companies, their goal is to keep employees happy enough to keep that money flowing in. But that’s not your company. When your company culture is healthy, your team members speak well of you online.

Social Media 143

Social Media Paid Search Agency Companies Media 143