BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. A successful, consistent company blog takes work, coordination, and oversight, along with a regular stream of relevant, high-quality content. Create a Strategy Document. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

EveryoneSocial

SEPTEMBER 15, 2020

There are many businesses that are fully distributed around the world and others that allow people to work from home occasionally during the week. . For example, there are plenty of companies offering or staying remote even after COVID. Remote Work Tools for Distributed Teams. Google Drive.

Work Management 88

Work Management Product Tools Marketing Management 88

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. This global health crisis changed the message and strategy for basically every company.

Marketing & Strategy 360

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 360

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. Or do you have an easy-to-onboard product that relies on self-serve signups? For example, at a company with a traditional, sales-led model, lifecycle marketers will usually fall under the Growth Marketing team.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good. Document Signing. HR & Payroll Software.

Tools 179

Tools Work Management Marketing Management Paper 179

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How Contently Built a Customer-Centric Content Strategy for Xerox.

Case Study 196

Case Study Case Studies Studies Brand Identity 196

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. Companies have seemingly appeared out of nowhere, offering myriad ways to leverage AI in creative endeavors. AI-based technology applications will roll out like most technology, one product at a time. showing 120 generative AI tools.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Zoominfo

JULY 25, 2022

In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive. As remote work adoption becomes increasingly common, companies fall into one of three categories for their remote work policy.

Lead Ranking 130

Lead Ranking Work Management VALS Distribution 130

ClearVoice

MAY 14, 2024

Content production is collaborative, not a one-person show. Great things in business are never done by one person; they’re done by a team of people.” Their bring their vision to life through content frameworks that outline how they’ll create, publish, manage, and distribute content. But, only 40% of them have it well documented.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 273

Event Marketing ROI Multi-Channel Advertising Agencies 273

Martech

FEBRUARY 20, 2024

Within a week, I made a mistake that cost our company money. The wrong product image. Slow down Just before I screwed up this year, I told everybody in my company to slow down so they could focus on what they were doing. These two comparatively small changes can make you less prone to errors: Document your deployment process.

Email Marketing 112

Email Marketing Planning Work Management Paid Search Agency 112

Zoominfo

MAY 5, 2020

In response, companies have adopted technologies that remove in-person interactions and encourage a more distributed workforce. Some companies have created whole new lines of business to survive. Companies that haven’t will likely shutter their doors for good.

Tools 130

Tools Paper Distribution Sample 130

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By keeping your messaging consistent, you prove to your audience that you’re reliable, making them more likely to buy your products or services. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 240

Lead Ranking Planning B2B Thought Leadership Lead Scoring 240

Zoominfo

JULY 1, 2020

Making data easily distributable allows stakeholders to work with it together more effectively. Think of the way Google Docs makes sharing documents easier — data collaboration is the same idea. Want to learn more about what motivates target customers to buy other products? And for some companies, maybe it is.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

EveryoneSocial

NOVEMBER 6, 2018

It might seem obvious why knowledge sharing is important, but not all companies get it or even focus on it. This is why companies and large organizations look for ways to improve their knowledge share internally and externally to their core audiences. Fosters innovation and productivity. A more involved workforce.

Companies 94

Companies Trade Show Distribution Organic Leads 94

Spiralytics

NOVEMBER 14, 2022

An electronic signature, more often known as an e-signature is a fast and secure way to sign digital documents. In most cases, an e-signature is a digital file embedded into a document that indicates that you have agreed to its terms. However, it is not applicable to all document types. e-signatures are legal in the Philippines.

Act-On 114

Act-On SMS Validation Work Management 114

Contently

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 203

Buyer Personas Template Psychographics Customer Surveys 203

Rev

JULY 5, 2023

It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Not only does it help you effectively communicate your value proposition and product offering, but it also helps bring customers closer to you. Why do you need a go-to-market strategy?

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Marketing Strategy Marketing & Strategy 78

KoMarketing Associates

NOVEMBER 7, 2019

They should ensure they have the right technologies in place that can help them produce, manage, distribute, and measure their content-related efforts efficiently and accurately.”. higher quality, more efficient production) (78%) and strategy (adjustment or development) (72%). Are they doing a more efficient job distributing content?”.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. Now think about what you’ll lose and have to deal with if those individuals leave your company. Knowledge management means capturing, organizing, and distributing information that is critical to providing customer support.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Let’s see how content can unlock the potential across your entire company. That engagement can help retain top talent and cultivate a culture that empowers employees to thrive and contribute to the company’s overall success.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

ClearVoice

JUNE 15, 2020

As a result, businesses, organizations, and communities must now figure out how to function and work together differently yet still continue to be productive. For the businesses that are focused on building, launching, or improving their products in 2020, the way in which their teams work with focus groups has changed. Click To Tweet.

Focus Group 59

Focus Group Product Conference Customer Surveys 59

Trade Press Services Newsletter

OCTOBER 6, 2022

Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. To pave the road to corporate success, every company needs a solid, actionable marketing plan. Examples include testimonials, product demonstrations, reviews and tutorials.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

ClickZ

APRIL 19, 2021

30-second summary: Humanscale is an award-winning provider of ergonomic office furniture that, pre-pandemic, was primarily focused on selling to companies in the B2B space. Humanscale used its existing digital asset management (DAM) platform to update, manage, and distribute information about the new WFH offering within two weeks.

Digital Asset Management 93

Digital Asset Management Work Management Marketing Management Paid Search Agency 93

ClearVoice

FEBRUARY 5, 2024

Key Technologies and Their Applications AI and automation transform how content is created, managed, and distributed, leading to more efficient and effective processes. Content distribution automation. Automation tools can streamline content distribution across various platforms and channels. Video production.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

ClearVoice

FEBRUARY 2, 2024

If that doesn’t convince you, 80 percent of successful marketers have a documented strategy. It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Content production workflow: The end-to-end process of creating content. What are Content Operations?

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

SnapApp

JANUARY 3, 2018

You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. For Content Production and Workflow. .

Work Management 74

Work Management Tips Product Marketing Management 74

Marketing Insider Group

SEPTEMBER 28, 2021

The priorities included acquiring new customers, increasing the share of spend and revenues, launching new products, developing brand reputation, and increasing brand awareness. Again, those goals need to align with your company’s overall plans and objectives. If you’re not launching new products, then that doesn’t matter.

Planning 267

Planning Lead Scoring Lead Ranking Gartner 267

Martech

JULY 20, 2021

“The problem we were facing was generating authentic content in order to humanize our brand and build trust/product reassurance. Said Collard, “We wanted to leverage user-generated content across our distribution channels and website.”. Illinois-based Weber-Stephenson Products, LLC, the parent company of Weber, Inc.,

User-Generated Content 115

User-Generated Content Video Marketing Generation Marketing Management 115

Zoominfo

JULY 13, 2020

personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Data-driven personas are useful to a wide range of people within a company, and particularly to marketers and salespeople. At their worst (i.e

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Marketing Insider Group

MARCH 9, 2021

Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! Today’s consumers digitally research products before they buy them, making the need for content even greater. Quick Takeaways.

Product 52

Product Content Marketing Lead Ranking Planning 52

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. For mid-market companies with 501-2,500 employees, it’s 245 apps.

Marketing Management 95

Marketing Management API Eye-Tracking Aggregators 95

Valasys

APRIL 8, 2024

By using this information, companies can make informed decisions to improve their APIs or create features that meet customer needs. API management tools play a role in this by offering developer functionalities like thorough documentation, SDKs (Software Development Kits), and sandbox environments.

API 40

API Software Allocation Analytics 40

Velocity Partners

MAY 8, 2024

The company practically invented the RevOps category as we know it today. Companies used to think it was enough to build a great product — founders had a “ Build it and they will come” mentality. And I think part of that stems from misattributing how those companies got to be as successful as they are.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84