Anything Goes Marketing

OCTOBER 18, 2010

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't.

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Anything Goes Marketing

AUGUST 7, 2011

One of the things that I love most about my role is when I'm able to visit customers and participate in a customer user group. This past week I was down in Atlanta for the Eloqua All About Revenue Success Tour and I led a breakout session on the different ways that companies measure the success of lead nurturing.

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Anything Goes Marketing

SEPTEMBER 8, 2008

This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" This goes beyond your product and beyond your company. They succeeded with this ad.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

MARCH 24, 2009

Take 30 seconds and really think about the message this is conveying: Here are some items to consider: The only parking spaces reserved were for outside sales and customers There were enough parking spaces available for everyone (reserved spaces were not essential) What do other employees (including inside sales) think when they see this?

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Anything Goes Marketing

OCTOBER 20, 2009

Technology Does Not Create Momentum – It Accelerates It Good to Great stresses that technology is not going to instantly transform a good company to a great company. There are many factors that are necessary before technology can really provide companies with the boost that they may have been expecting. 20 Formats to Consider.

Lead Nurturing 100

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Anything Goes Marketing

SEPTEMBER 20, 2008

To keep it simple, I look at it as a way of keeping your company top of mind to your potential customers or existing customers who are qualified but not yet ready to buy. The concept of lead nurturing is something that is complex for some but very straightforward for others. That's it for now - hopefully this was helpful.

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Anything Goes Marketing

DECEMBER 9, 2007

Tactics to Incorporate Video and Email Here are a few ideas that you can use today: Adding video intros to event invites (highlighted above) Customer testimonials. If you go and visit your customers, take a long a camera and record a 10 second testimonial. CEO video messages to customers, prospects and employees.

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Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

APRIL 5, 2009

It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. Customer service survey. Automatically send out a follow up email after a customer service case was closed asking for feedback.

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Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. If you’re looking to make your company seem more real to prospects and customers, Twitter is perfect for this.

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Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services.

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Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Allow your customers/prospects to set their own expectations for marketing messages. If you don't, welcome to unsubscribeville - population, your company.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

DECEMBER 15, 2008

Here is the question that was asked: How does your company email customers about events and web seminars without sending too many emails to the same customer that may share several products within a product line? I decided to do a quick scan on Linkedin instead and found a great topic on email marketing.

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RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. I’m going to outline some of the cool things our customers do but I’ll also provide a short intro on what I do in my day to day.

Marketing Automation Services 100

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Anything Goes Marketing

NOVEMBER 11, 2007

As part of this campaign, an email was sent out to all customers asking them to fill out a survey. Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails. UPDATE 11/14/2007: This example is an internal campaign that my company ran. I'd appreciate it.

Response Rate 100

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Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). The other main issue has to do with the company policies that can can some of these ideas before they get off the ground. Why did it fail?

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Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

NOVEMBER 19, 2006

Maybe teh reason they aren't is because your CRM (customer relationship management) tool is naked. You could take this even further by being able to gather all of this data and have an email that will assess all of the customer data and compile an email for you that can be customized by sales and sent from Outlook.

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Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. However, many companies have all of the materials they need already created.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

SEPTEMBER 16, 2007

It can even be something fun like a game - anything that reflect well on your company and/or brand. Communicate to customers more efficiently. It also provides a plug for Daylife - the company that built this widget. It demonstrates that the Washington Post knows its stuff and helps readers cut through the political rhetoric.

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Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 2, 2006

Here is my top 10 list on the fly of some of the positives of corporate blogging: It gives a CEO something to do when they're stuck in an airport It gives your customers' and prospects' CEOs something to read when they're stuck in an airport. It heightens the online experience for boring company websites. Good question.

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Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JULY 27, 2006

While knowing what products and services you offer is important, it's even more significant that customers and prospects know what the business challenge is that is affecting them that would cause them to consider your company. A even better one is "Are you staying late at night fixing your customer data?" There are many.

Newsletter 100

Newsletter Lead Nurturing Marketing Qualified Leads Leads 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

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Anything Goes Marketing

FEBRUARY 1, 2009

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. I hear what challenges customers and fellow colleagues are experiencing as well as the latest trends in marketing. It seemed cool and cutting edge. Now that's what I call being in the loop. I can respond.

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Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

DECEMBER 3, 2006

Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. In this case, the podcast could involve interviews from multiple people representing different companies There are many other high level goals that you may use podcasts for. What do we Podcast About?

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

DECEMBER 21, 2008

Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. Companies should make each twit count and make the content as interesting as possible. Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

OCTOBER 23, 2006

Does your company have an email newsletter? If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers. What typically happens to these email newsletters after you hit the "send" button?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

MAY 24, 2006

They want to get to know your company and not your marketing fluff and "salesy spin". Yet, a recent article on emarketer claims " Executives at top companies are slow to come to grips with recognizing [blogs'] importance in building a dialogue with customers and other stakeholders." Lets go people - get with it.

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Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

JULY 25, 2006

For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. For example, you may even offend customers by interviewing one of their competitors. Blogging is fun and informative but watch what you blog about, when you blog and who you blog about.

Ethics 100

Ethics Blogger Tagging Creativity 100

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). If you watch the show The Office on NBC like I do with my wife most weeks, you'll understand what Dundler Mifflin is all about. Any other Office fans out there?

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

JULY 15, 2006

The other half of your job is to listen to what people are writing about your company. Even if it's bad, buzz is usually good for your company (like Chevy's Tahoe ). How can you make customers who are your advocates get the message out there about your company? In my last post I focused on writing blog posts.

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Anything Goes Marketing

FEBRUARY 19, 2007

Cutting Through the PR Crap - Blogs Can Help While Goodyear may be saying that it set a sales record in Q4 2006 , it's obvious that a 3 month strike that ended on December 28, 2006 really hurt the company in Q4 2006 and continues to do damage in the first quarter of 2007. Do you want to see beer shit associated with your company?

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Press PR Tagging Business Blogging 100

Anything Goes Marketing

JULY 4, 2010

During my travels and discussions with customers, one of the items that keeps coming up is the need for clean, complete and accurate data. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. This is what I have been recently advocating to my clients.

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Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I found some extremely interesting data that I will discuss in future posts but what interested me more was what I believe is missing based on what I discuss with my customers on a day to day basis. Therefore another metric may be the number of emails sent using automated campaigns and/or the number of programs executed.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). On the confirmation page, he recommends adding the following : Include a customer contact number Have a link to a contact form Include a feedback survey Add a manage your profile link.

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