Search Engine Journal

APRIL 22, 2020

The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal. Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation.

Examples 127

Examples Content Marketing Content Marketing 127

Valasys

MAY 12, 2022

There are two sides to every coin, and this is no different when it comes to clickbait. The post Clickbait Headlines – Everything You Need to Know. The tactic can be used by marketers to attract the attention of readers (in an honest manner) or to make a fool of them in order to ensure a click. Share This Post Shares.

Tactics 52

Tactics Order Media Marketing 52

Content Marketing Institute

DECEMBER 4, 2018

Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”.

Content 100

Content Click Rate Classified Ads Youtube 100

Contently

SEPTEMBER 2, 2016

Clickbait has already taken over digital news. The post 14 Classic Movies With Clickbait Titles appeared first on The Content Strategist. What about When Harry Met Sally , which, without the talents of Meg Ryan and Billy Crystal, probably would’ve ended up as the name for a Hallmark Channel film? Why not movies? Pretty Woman.

Creativity 113

Creativity Optimization Advertising Channels Content 113

DivvyHQ

MAY 4, 2021

Does clickbait still work? We’ve all been burned with this bait and switch tactic, but you have to admit, they’re catchy. In this article, we’re breaking down the anatomy of these headlines and we have 8 tips that you can use to attract more clicks the right way.

Tips 73

Tips Tactics Thought Leadership Trust Marketing 73

Marketing Insider Group

MARCH 27, 2016

206 Bone Chilling Reasons Clickbait Is Destroying the World As We Know It How This Man Burned His Money In Order To Grow More Money Ok, maybe I am exaggerating. The post Where is Clickbait Taking Us? You Won’t Believe How These Celebs Got Wasted – 29 Before After Pics! Is There No End In Sight?

Order 100

Order Marketing Content Marketing Content 100

Biznology

SEPTEMBER 26, 2014

We all can recognize a clickbait title. Clickbait titles are sensationalist at best, often ridiculous, and sometimes dangerously misleading. “Pop star (or politician) admits to being half-alien!” “Dead actress’s unclothed image appears on tortilla!” “Use this easy trick with your ear wax to lose weight!”. “Use Reputation.

Buzz 80

Buzz Business Social Media Aggregators 80

Content Standard

OCTOBER 10, 2015

Research shows that clickbait email subject lines actually decrease opens. The findings suggest that users are savvier than marketers think when it comes to clickbait digital marketing tactics. Part of the reason: Clickbait headlines tap into human curiosity. The Clickbait Conundrum. percent decrease in read rates.

Research 40

Research Click Rate Open Rate Social Networks 40

SmartBrief - Marketing

MARCH 22, 2024

clickbait!), The proliferation and success of fake ads (“The savings hack Amazon doesn’t want you to know about”) and clickbait headlines (“I used Garth Brooks’ secret ingredient in my chili, and now I won’t make it any other way”) aimed at B2C. The headline seemed misleading (aha!

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Anyword

FEBRUARY 18, 2022

For example, Facebook disapproves ads containing clickbait language, sexual content, extreme violence, and more. Similar to our Clickbait Detection Model for our Facebook ads, this checker shows you whether or not your copy goes against Google’s advertising policies. Clickbait or Sensational Language. How does it work?

Google 98

Google Ads Advertisements Advertising 98

SnapApp

JUNE 17, 2015

Meet clickbait : the fried food of the content marketing world. Here are four ways to go beyond clickbait , developing content that offers real value for you and your audience. Here are four ways to go beyond clickbait , developing content that offers real value for you and your audience.

Buyer Personas 48

Buyer Personas Content Distribution Lead Ranking 48

Marketing Insider Group

DECEMBER 19, 2022

Clickbait headlines may raise your click-through rate, but they’re also going to disappoint your readers. Clearly communicating how you can solve their problems will build trust and encourage them to convert. A Word To The Wise.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Ranking 270

Martech

NOVEMBER 28, 2022

Taboola — which The Wall Street Journal refers to as a “clickbait giant” — will be the only source of native advertising for all of Yahoo’s digital properties for the next three decades. Content publisher Yahoo announced today it is buying nearly 25% of content recommender Taboola as part of a 30-year exclusive advertising agreement.

Paid Search Agency 111

Paid Search Agency Ads Advertising Agencies Advertisements 111

Brandpoint

OCTOBER 7, 2021

Make sure to avoid clickbait-style headlines , which Facebook now penalizes. Clickbait is the scourge of the internet, and it’s important you not be tempted to use this deviously effective way to lead people to your site. Headlines grab the reader’s attention, tell them what the content is about and entice them to click.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Biznology

FEBRUARY 15, 2021

Avoid clickbait practices, warns Hall. Casey Hall points out that this practice is especially annoying because it clogs up people’s inboxes. Do tag people who are truly relevant to the post. And add up to 3 relevant popular hashtags, to increase findability. What may seem clever once, quickly becomes hackneyed and annoying.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Hubspot

JUNE 12, 2014

Most people have the same experience with clickbait. but sure enough, an hour later, the whole clickbait-shame cycle continues. Clickbait has been around for over a century, and it''s remained a common tactic for content creators because it works. A Brief History of Clickbait. Why You Click on Clickbait.

Ethics 28

Ethics Viral Marketing Opinions Paper 28

Biznology

SEPTEMBER 8, 2016

The most recent evidence is Facebook ’s decision to tamp down headlines it classifies as “clickbait.” Sites like Upworthy , Business Insider , and BuzzFeed have built huge franchises on clickbait. There’s usually nothing morally wrong with clickbait, but it wastes time at best and is deceptive at worst.

Advertising Agencies 80

Advertising Agencies Facebook Curation Paid Search Agency 80

Hubspot

NOVEMBER 9, 2020

Steer clear of clickbait. While clickbait can be effective for getting views, it can also annoy readers by exploiting emotional triggers like anger, anxiety, humor, inspiration, and surprise. But there is something to learn from the effectiveness of clickbait. Maybe clickbait is part of your brand strategy. Stay on brand.

Keywords 101

Keywords SERP SEO Search Marketing 101

Heinz Marketing

MAY 16, 2023

Aovid using clickbait titles that don’t have much to do with your video. This means paying attention to the details such as your video’s title, description, and tags. Your title should be attention-grabbing and include relevant keywords. Your description should be detailed and provide context for your video.

Social Media 103

Social Media Video Marketing Marketing & Strategy Media 103

Marketing Insider Group

APRIL 28, 2020

Those who produce poor-quality clickbait content or thinly-veiled sales messages will face the same criticisms, and they’re not likely to be forgotten in a hurry. Companies aggressively laying off staff, forcing them to work in unsafe conditions, or profiteering from the COVID-19 crisis have been rightly criticized for their actions.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Biznology

JUNE 7, 2017

Clickbait headlines are notorious for pulling in—and then disappointing—readers. Some sites have developed reputations for clickbait content and bait-and-switch schemes. You might have clicked on an intriguing headline or image only to discover that the actual content involves something else entirely.

Content 144

Content Transparency Custom Publishing Statistics 144

Contently

AUGUST 15, 2016

Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. ” Now, in 2016, Facebook has again decided enough is enough: Clickbait has to go. .” ” Now, in 2016, Facebook has again decided enough is enough: Clickbait has to go. MIND-BLOWING!”),

Facebook 60

Facebook Customer Surveys Rules Intent 60

BOP Design

JANUARY 4, 2022

However just as with white papers, we’ve also seen marketers out there employing bait and switch, sometimes synonymous with clickbait, posts for social media. The term ‘clickbait’ is well-known in popular media and is something consumers have to be vigilant about on a daily basis.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

CoSchedule

FEBRUARY 16, 2023

Avoid clickbait. Even if clickbait gets the recipient to open your email, they may end up ignoring it or, worse, deleting it. Add power words and concrete numbers to inspire action. For example, “Meeting Request: [Date & Time].” Note that certain words like “Free“ and “Money“ trigger spam filters, so it’s best to avoid them.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Webbiquity

APRIL 5, 2022

Neither bucket brigades nor clickbait do that. After all, that Google algorithm is watching…(But) You don’t need to keep (your readers’) attention with bucket brigade nonsense. Instead, you need to keep their attention with well-written articles that hit home. So ditch the bucket brigade.” You know why?

Copywriting 325

Copywriting Marketing Budget Budget Programs B2B Sales 325

PureB2B

MAY 30, 2022

Don’t use clickbait. Using false promises or clickbait can increase open rates in the short term, but they’re also going to increase the number of emails that get sent to the spam folder. Clickbait removes any trust the recipient would have in you, and being reported for spam will hurt your email deliverability in the future.

Practices 62

Practices Examples Best Practices Open Rate 62

Stevens & Tate

APRIL 18, 2024

So make your subject line count by being clear, engaging, and intriguing without resorting to clickbait. This involves segmenting your audience based on their preferences, behaviors, and past interactions with your brand. Crafting a Compelling Subject Line : It’s their first impression.

Email Marketing 70

Email Marketing Branding Brand Identity Trigger Marketing 70

Webbiquity

JULY 2, 2019

Cats encourage people like you more, and they’re the furthest you can get from annoying clickbait. When you use cats in your B2B marketing campaigns, you prove that you’re of a similar mindset to your audience, you earn their trust, and you have a greater chance to show that your objectives are in line with theirs.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

Marketing Insider Group

APRIL 4, 2016

Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s […]. Over the past few years, we’ve seen a exponential surge in content on the web. The post How to Write the Perfect Headline + 37 Examples appeared first on Marketing Insider Group.

Examples 100

Examples Marketing & Strategy Marketing Strategy Content 100

Zoominfo

APRIL 18, 2018

One last takeaway, don’t rely on clickbait to generate interest in your company. If you want to keep your contacts engaged in your marketing efforts, it’s important not to rely on old marketing tactics. Instead, personalize your messaging and distribute each piece to a particular segment of your audience. Ready to get into it?

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Navigate the Channel

JUNE 19, 2023

When online content started to really take off, research behind the psychology of headlines, particularly clickbait headlines took off. Human brains respond well to question headlines, if they’re not clearly dumb clickbait (“Want to win $5 million today?) We know that’s not shocking. or dichotomous, such as a yes/no question.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Only B2B

APRIL 30, 2018

?Why Is Content Syndication called The New SEO? What the hell? How can content syndication be the new SEO? They are not even close! The post appeared first on ONLY B2B.

SEO 80

SEO B2B Content 80

Webbiquity

SEPTEMBER 19, 2017

Put another way, it’s not difficult to trick people into visiting a website (that’s what clickbait does , and it’s not a productive strategy). But you can’t trick them into becoming long-term, happy, profitable customers.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

ConvertKit

APRIL 19, 2021

Avoid clickbait and “aggressive” email marketing. For example, ConvertKit's tracking links are HTTPS and if it reroutes to an HTTP site, that looks suspicious. [18:57] 18:57] Monitor content. Content quality plays a big role — not only at the link level but also image-to-text ratio and other factors.

Deliverability 83

Deliverability CAN-SPAM Act-On Pricing 83

Anyword

DECEMBER 19, 2019

Clickbait and Withholding Language. When you boil it down, clickbait misleads a user. More specifically, clickbait on Facebook promises a post-click experience that is wildly inconsistent with the payoff that is promised by the ad creative. You know it when you see it. .

Distribution 56

Distribution Facebook Content Landing Pages 56

Anyword

DECEMBER 19, 2019

Clickbait and Withholding Language. When you boil it down, clickbait misleads a user. More specifically, clickbait on Facebook promises a post-click experience that is wildly inconsistent with the payoff that is promised by the ad creative. You know it when you see it. .

Distribution 55

Distribution Facebook Content Landing Pages 55

Content Standard

NOVEMBER 6, 2017

Indeed, some post-truth phenomena can be blamed on marketers themselves, many of whom have used clickbait and other sensationalistic techniques to try to lure eyeballs. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn’t immune to the disease.

Word of Mouth 95

Word of Mouth Content Marketing Advertising Agencies Paid Search Agency 95