The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham
The Forward Observer
DECEMBER 29, 2023
Mail order advertising – What it teaches us and how we can apply it to our advertising. Learn how to increase your response rate. Use of samples – How getting samples into people’s hands can increase sales. The ads all offer service, perhaps a free sample. I never ask people to buy.
Let's personalize your content