Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise.

Email Marketing 131

Email Marketing Marketing Management Salesforce.com Deliverability 131

Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. For instance, Daily Deal sites usually see 14.92

Response Rate 60

Response Rate Email Marketing B2B Marketing Tips 60

SendX

JANUARY 1, 2020

Your prospects could be on your mind every day, it doesn’t apply in reverse. It could be because of the available alternatives with similar or better deals, your prospects forgetting about you or maybe you didn’t follow-up ENOUGH. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo?

Tips 197

Tips Click Rate Open Rate Urgency Marketing 197

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

SendX

MAY 6, 2021

You know your target audience, ideal buyer persona and have a strong market fit. A lead is a prospect that you can convert into a paying customer. In this article, we’ll delve into two most popular methods: email marketing (using web forms) and chatbots, analyse why they work, and how to make them work for you.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

SendX

JANUARY 2, 2020

Your prospects could be on your mind every day, it doesn’t apply in reverse. It could be because of the available alternatives with similar or better deals, your prospects forgetting about you or maybe you didn’t follow-up ENOUGH. Ever wondered why your prospects are not responding to your follow-up emails and seem to be in limbo?

Tips 195

Tips Click Rate Open Rate Urgency Marketing 195

SmartBug Media

AUGUST 20, 2019

Just click play below. Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? Is there any hope you can turn even one of those prospects into a customer? Make It About the Prospect—Not Yourself. Do Your Research on Your Target Prospects.

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 139

Sales Management Examples Top of Funnel B2B Thought Leadership 139

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. Focus on the right prospects. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . The average voicemail response rate is 4.8%. Let’s get into it!

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Companies that have poor open rates often send messages that are overly promotional. For instance, Daily Deal sites usually see 14.92

Response Rate 40

Response Rate Email Marketing B2B Marketing Tips 40

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 180

Planning Marketing Budget Creation Marketing Plans ROI 180

Martech

FEBRUARY 20, 2024

While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. At the end of the email to encourage the prospects to act before they close your message. Sound less pushy. Are direct.

Urgency Marketing 112

Urgency Marketing B2B Allocation CAN-SPAM 112

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 129

Template Email Marketing Blast Campaigns Planning 129

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. When it comes to marketing strategies, businesses are constantly looking for innovative ways to connect with their target audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 105

SMS Marketing & Strategy Marketing Strategy Planning 105

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Zoominfo

JANUARY 20, 2022

Unfortunately, the average response rate of a LinkedIn InMail is between 10 and 25% , making it a real challenge to connect with candidates in volume To distinguish yourself from recruiters that are only using LinkedIn InMail, engage candidates using the channels that they may be monitoring even more diligently than LinkedIn.

Linkedin 100

Linkedin Zoominfo Touchpoints Response Rate 100

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. Digital marketing should be a part of your organization’s regular and ongoing strategy. Build Brand Awareness. Gather Insight.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Circle Studio

JUNE 21, 2018

Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. In fact, B2B marketers find that email is the most effective way to distribute content. For marketers, each missed inbox is a missed opportunity to get the message across, and so every email matters.

Deliverability 112

Deliverability Email Marketing Work Management Marketing Automation Services 112

Only B2B

AUGUST 21, 2023

B2B prospecting has evolved significantly in the digital era. The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Zoominfo

JUNE 15, 2020

Sales Voicemail Statistics Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and frustrating method of sales prospecting communication — voicemail. Your goal isn’t to sell to the prospect you’re calling, it’s to secure a callback or follow-up.

Cold Calling 113

Cold Calling Zoominfo Response Rate Work Management 113

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Conversica

DECEMBER 21, 2019

The same thing works for Marketing and Sales outreach. Mike Madden (Head of Commercial Demand Gen at Marketo) and Jan Sijp (Senior Director Product Marketing at Conversica) discuss how each company uses Artificial Intelligence (AI) to assist with personalized marketing at scale in a recent webinar. By the Numbers.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

Vidyard

OCTOBER 10, 2018

It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Banner ads? And no one answers their phone anymore. Send (Lumpy) Direct Mail.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Engagio

MARCH 29, 2021

And when you click on its CTA and land on the ultimate destination — the landing page — what then? A marketer’s dream.). Most likely, the type of marketing I will engage with the most is personalized — the kind that feels like it was written just to me, not to me and a thousand other people.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Hubspot

JANUARY 11, 2023

Follow-up emails can help establish a connection with your prospects. Many sales representatives spend time following up with prospects along their buyers' journey. Research from Woodpecker found that forgetting a follow-up leads to a 9% response rate. With one follow-up email, the response rate rises to 13%.

Automation 64

Automation Click Rate Response Rate Template 64

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The report also found that e-mail continues to have a high response rate too.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Oktopost

DECEMBER 4, 2023

With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. This will enable you to cultivate and nurture strong relationships with high-value prospects.

Ideal Customer Profiles 71

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 71

Vidyard

APRIL 30, 2021

To be successful at sales prospecting, you need to be able to reach out and connect with customers in a meaningful way. Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Video Prospect Like a Pro.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

SEPTEMBER 20, 2018

The first ever banner ad earned a 44% click-through rate —that’s a story almost every marketer knows, but few are aware that the first marketing email makes that look like a vanity metric. Marketers who looked for ways to strategically update their nurture system are still seeing success.

Sales Management 105

Sales Management Top of Funnel Banner Ads Lead Nurturing 105

ClearVoice

AUGUST 31, 2020

However, while technology allows you to connect with your targeted market, it is also possible for technology to create a rift between your clientele and your business. Why is the human touch important to my marketing? An example of humanized corporate marketing. Treat your customers like family.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86