US Data Corporation

AUGUST 27, 2019

Direct Mail Marketing: Tips to Boost Your Response Rates. Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. Target the Right Prospects. It’s just not the whole story.

Response Rate 40

Response Rate Tips Copyright Marketing Mix 40

Vidyard

SEPTEMBER 14, 2017

As an account-based marketing company, from the beginning we’ve been focused on personalization and obsessed with finding creative and authentic ways to reach contacts at our target accounts. I brought video via Vidyard’s ViewedIt into our sales prospecting at Terminus earlier this year. 37% higher click rate.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vidyard

SEPTEMBER 22, 2021

The study found that more than 70% of sales reps who leverage custom-recorded video in the virtual sales process experience higher prospect engagement and nearly half report less turnaround time to close a deal. As virtual and hybrid work has increased across industries, the response rates to text-only communication are decreasing.

Response Rate 50

Response Rate Video Marketing Click Rate Public Relations 50

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. DO: Consider altering the email marketing sender name according to the content you’re sending.

Email Marketing 190

Email Marketing Practices Deliverability Best Practices 190

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Strive for a rate of 95% or higher. In the B2B sector, typical rates are 2.5%–5%.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Most email marketing platforms have a feature where you can input a token to customize each subject line. Your mom’s!

Response Rate 60

Response Rate Email Marketing B2B Marketing Tips 60

SmartBug Media

AUGUST 20, 2019

Are you tired of acquiring lists of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? Is there any hope you can turn even one of those prospects into a customer? Make It About the Prospect—Not Yourself. Do Your Research on Your Target Prospects. Not necessarily.

Response Rate 78

Response Rate Tips Outreach Email Marketing 78

Nudge.ai

MARCH 7, 2019

While it’s true that cold email response rates tend to be drastically low, it doesn’t mean piquing the interests of a prospective buyer is impossible. Here are 4 ways you can increase your cold outreach response rate. Want to know how many emails it takes to get a response based on your prospects role?

Response Rate 39

Response Rate Outreach Peer-to-peer Template 39

Webbiquity

JULY 21, 2020

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today. Myth #1: AI is going to take my marketing job. 10 AI-Based Marketing and Sales Tools.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Adobe Experience Cloud Blog

JANUARY 9, 2017

Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1. Several times a day.

Response Rate 48

Response Rate Customer Surveys Effectiveness Peer-to-peer 48

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Also, here are two nuances: If these are marketing or warm emails, don’t be shy and add your photo, as well as any relevant awards or badges that prove your expertise. Get MarTech!

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Metadata

SEPTEMBER 7, 2018

Email marketing platform MailChimp reports that businesses using their service get about 20 percent open rate. These five tips will help you double your B2B email response rates. Most email marketing platforms have a feature where you can input a token to customize each subject line. Your mom’s!

Response Rate 40

Response Rate Email Marketing B2B Marketing Tips 40

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

SmartBrief - Marketing

MARCH 10, 2024

Next, consider segmenting your existing subscribers into categories such as past customers, recent customers, prospective customers and website sign-ups. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized.

Newsletter 106

Newsletter Practices Analytics Optimization 106

sagefrog

FEBRUARY 14, 2024

The success of a marketing campaign hinges on buyer behavior. Behavioral science provides the essential tools for B2B marketers to go beyond mere visibility, aiming for a lasting impact by tailoring strategies to align with the intricate workings of the human mind. Jump to a Section What is Behavioral Science?

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Zoominfo

FEBRUARY 15, 2023

GTM Plays Automated go-to-market plays that can rapidly scale your business. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. As a result of this shift, efficient, cost-effective prospecting has become vital.

Zoominfo 130

Zoominfo Customer Surveys Marketing Analytics Tools Sales Cycle 130

DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

DiscoverOrg

MARCH 25, 2019

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. Knowing the physical location of your prospect is key to your marketing and sales efforts.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. In fact, 56% of sales reps use social media to find new prospects.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Only B2B

JULY 28, 2023

Account-Based Marketing (ABM) has emerged as a powerful strategy to target and engage high-value accounts, resulting in Marketing Qualified Leads (MQLs). Unlike traditional marketing approaches, ABM focuses on individual accounts, personalizing campaigns and content to resonate with specific prospects.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62

Zoominfo

SEPTEMBER 12, 2018

Today’s sales professionals have more ways than ever to get in touch with prospects. And yet, sales reps can’t escape the most common and often the most frustrating method of sales prospecting communication—and that’s voicemail. . The average voicemail response rate is 4.8%. Let’s get into it!

Tips 210

Tips Marketing Automation Services Zoominfo Urgency Marketing 210

Zoominfo

NOVEMBER 9, 2023

And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. The presentation was led by Ben Salzman and Millie Beetham of ZoomInfo Labs , the company’s innovation hub dedicated to researching and developing go-to-market strategies and offering strategic professional services to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Here are four ways our new platform empowers marketers to effectively and efficiently land their target accounts.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Only B2B

AUGUST 2, 2023

There are two main approaches to generating Marketing Qualified Leads (MQLs) : Inbound and Outbound lead generation. Effective inbound strategies include SEO optimization, content marketing, social media engagement, webinars, and gated content offerings. However, it can also be intrusive and sometimes lead to low response rates.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Lead Generation Sales Qualified Leads 62

Zoominfo

MAY 21, 2020

They’re a critical part of personalized prospecting and account-based strategy. We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. So which situations are appropriate for this type of prospecting?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Valasys

OCTOBER 10, 2023

Mass text messaging has become an integral part of B2B marketing strategies, providing numerous benefits for businesses looking to connect with their target audience. When it comes to marketing strategies, businesses are constantly looking for innovative ways to connect with their target audience.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Marketing & Strategy Marketing Strategy Planning 107

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 180

Planning Marketing Budget Creation Marketing Plans ROI 180

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. But the playfulness that we desperately need to stay sane in our personal lives can also help B2B brands stay close to their prospects and customers. “…as And yes, that includes your B2B prospects! Gamification in B2B Marketing. what’s a marketer to do?

B2B Marketing 120

B2B Marketing B2B Marketing & Strategy Interactive Marketing 120

Martech Advisor

FEBRUARY 26, 2020

The American Marketing Association estimates audiences are bombarded with as many as 10,000 marketing impressions per day, so it’s no surprise that digital engagement rates are on the decline. There’s more digital noise than ever in the world of B2B marketing. But it’s not all bad news. What is TMA?

Marketing Automation Services 113

Marketing Automation Services Paid Content Marketing Automation Automation 113

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. B2B Sales and Marketing Alignment. Sales and marketing alignment is critical to the success of the modern B2B business. Yet, it can be difficult to bridge the divide between sales and marketing departments.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. This article will help you know the pitfalls to avoid when crafting sales email sequences.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

JUNE 16, 2021

Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. How to Personalize Your Prospecting Emails. Sure enough, he responded.

Ideal Customer Profiles 130

Ideal Customer Profiles Outreach Opt-out B2B Sales 130

The Point

JANUARY 23, 2018

Many are competing in early stage markets and need to get in front of their competitors quickly before consolidation and attrition take their toll. Prospects may simply not be ready to engage with sales because either 1) they don’t know such a solution exists, or 2) they may not be aware they have the problem in the first place.

Sales Management 253

Sales Management Sales Qualified Leads Demand Generation Agencies Lead Scoring 253

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98