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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The importance of careful targeting is hard to overstate.

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27 Exit Intent Popup Examples to Increase Conversions and Sales

Optinmonster

Exit intent popups are great for reducing bounce rate and preventing cart abandonment in Shopify and other eCommerce sites. The popup software tracks cursor movement and launches the popup when website visitors move toward closing the window or tab. We like how the popup clearly states the free course’s value proposition.

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GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know

Litmus

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. GA4 vs Universal Analytics: One analytics property to rule them all First off, let’s review what we know about each type of analytics property. Goodbye, bounce rate! Let’s dive in. Sneaky, Google.)

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. It’ll give you a bird’s-eye view of what you’re paying to get results. According to Google, Quality Score tends to lower cost-per-click. What Can Cause High CPA?

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Do B2B Marketers Really Lag Behind B2C Marketers?

KoMarketing Associates

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. First, it makes it harder to track buyers through the buyer’s journey , so it makes attribution more challenging.

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How to Collect Phone Numbers on Your Website Using Popups

Optinmonster

Of course, the last thing you want to do is irritate your customers with irrelevant texts they never asked for. Best open rates: SMS has higher open rates than any other marketing channels. High response rates: customers are more likely to respond to text messages. Use eye-catching design. That’s called spam.

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Email Signup Forms: 14 Places to Add Them for Higher Conversions

Optinmonster

Instead, she includes two buttons: one to subscribe to her free e-course and the other to read her blog. It also has tons of targeting rules to control where, when, and to whom your welcome gate appears. Since TwelveSkip’s colors are predominantly purple, orange is an excellent choice here: it pops out and draws your eye.