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AI, deepfakes and phishing

SmartBrief - Marketing

Moving pictures, faking conversations Celebrity video deepfakes have taken the media spotlight, of course. AI is adding a whole new dimension to phishing – and while many people are alert for suspicious phrasing or email addresses, fewer think to doubt the evidence of their own eyes.

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4 Rules For Better Online Advertising Performance

Digital B2B Marketing

Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. The Exceptions Of course, rules are meant to be broken and the more money you have at your disposal, the more opportunity you will have to break these rules. Two of the top five apps for Chrome are ad blockers.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

Webbiquity

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. While the rules applying to CAN-SPAM are not explicitly stated in GDPR, they are all in line with the framework’s general principle of transparency.

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27 Exit Intent Popup Examples to Increase Conversions and Sales

Optinmonster

The popup software tracks cursor movement and launches the popup when website visitors move toward closing the window or tab. Scott Wyden Imagery uses OptinMonster’s eCommerce display rules to target users with items in their cart. We like how the popup clearly states the free course’s value proposition. SnackNation.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

It’ll give you a bird’s-eye view of what you’re paying to get results. Tracking that misses the mark: You might also see a higher-than-expected CPA when you have more conversions than you’re actually counting when calculating CPA. So you’ll need to organize those potential causes through careful tracking.

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GA4 vs Universal Analytics: Everything An Email Marketer Needs To Know

Litmus

What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. GA4 vs Universal Analytics: One analytics property to rule them all First off, let’s review what we know about each type of analytics property. Let’s dive in. What is Universal Analytics? Yes, really. )

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Our Best Performing Influencer Marketing Strategies to See Actual ROI

SocialPilot

Of course, the goals you select will come from your overarching marketing goals. You need to define the key metrics you will track to measure the campaign’s success. You can do that by using social listening tools to track industry-relevant hashtags and brand mentions. The goals you set need to be measurable.