article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Renasant Bank: Marketing strategy takes step above boring classes. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Subscribe for your free print copy today.

Class 98
article thumbnail

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Rather than simply rehashing workout tips and exercise descriptions, TheWarmUp tackles topics such as corporate wellness, activewear fashion, and round-ups of unusual fitness classes across the US. Not only is the content interesting, but the blog is also very well designed with eye-catching images and magazine-like formatting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How 3 U.K. Companies Became High-Class Publishers

Contently

for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. In 2012, Edition surpassed category leader Glamour to become the fashion magazine with the largest circulation in the U.K., The post How 3 U.K.

Class 60
article thumbnail

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

Cloud computing firm Nutanix firmly establishes its position as an industry leader with its online magazine, The Forecast. American Express Business Class. This relationship lends a real community feel to the Business Class blog, as well as increasing exposure for those who contribute.

article thumbnail

Novelty: The Storytelling Element Your Brain Craves

Contently

When I was a sophomore in high school, my entire physics class aced the quiz on hand-cranked electricity. That’s because the previous week, our eccentric teacher Captain Bob let me demonstrate the science by strapping two jumper cables to my eyelids and electrocuting myself in front of the entire class.

article thumbnail

How Creative Posters Can Grow Your Business

Webbiquity

Ads in newspapers and magazines, as well as brochures, flyers, and of course, posters, are all viewed as trusted marketing materials. Kerry Harrison is an experienced freelance content writer, with a First Class BA Hons Degree in Multimedia Journalism. Boost your credibility with a creative poster. People tend to trust printed media.

article thumbnail

Treat Customer Data Like You’d Want Yours to Be Treated

Adobe Experience Cloud Blog

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?