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[Book Review] Why Marketers Should Think Like World-Class Poker Players

B2B Marketing Directions

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018).

Class 54
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SEO Consulting Services: Accelerate Organic Marketing Success

Conductor

We think about this as Operational Maturity , which is a combination of your people, processes, systems, and metrics. Introducing Consulting By Conductor. That’s why we offer a level of service that stands out from the rest with Consulting by Conductor. Consulting Services to Accelerate Your Operational Maturity.

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Technology Consulting: What It Is & How to Succeed in It

Hubspot

This is where technology consultants come in. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant. Why technology consulting? How to Become a Technology Consultant. Technology has become a critical component of business success.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Create a program that caters to new employees and that involves classes, testing, and team building in their first month at the company. Guest post by Dylan Berger. Image credit: Slidebean on Unsplash. Not Providing Health Insurance.

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How technology is streamlining processes in finance and insurance

ClickZ

One law firm has launched elearning courses during the lockdown, rather than holding face-to-face consultations or training days. We spoke to four companies who offer traditional services such as finance, mortgages, law, and insurance – and how they are using modern technology to streamline their processes.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

That often means revamping or creating innovative business processes using leading edge technologies. Many of the company’s consultants, and even its sales and marketing team are former CPAs and business analysts, people who have worked in the industry (including former clients) who are now looking to help drive more change in more companies.

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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

Rob Leavitt , SVP Advisory, and Adam Bennington , Head of Consulting, Momentum ITSMA, presented the latest ABM Benchmark Study results in a recent webinar “ Building on ABM Success: Six Keys to Long-Term Success ”. To quote Rob and Adam, ABM has evolved from a niche specialism to a critical and all-encompassing growth driver.