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Controlling Lead Leakage with Lead Management Best Practices

LeanData

For those of you who have yet to have had the pleasure, simply stated, lead leakage is the progressive and cumulative loss of leads as they progress through the sales funnel. The sales funnel for almost every company is shaped, indeed, like a funnel, or a cone, with its sides tapered closer together down the length of the funnel.

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How to Analyze Your Competitors and Reverse-Engineer Their Sales Process

Aberdeen

Aside from the actual product or service you offer, you also want to ensure your sales process is optimized – both in terms of your industry’s standards and your target customers’ expectations. How to Analyze and Reverse-Engineer Your Competition’s Sales Processes. Point-of-Sale Processes. Post-Purchase Initiatives.

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How Writers Have a Big Opportunity to Build Digital Educational Content

ClearVoice

From courses and classes to evergreen programs, digital information from trusted experts is more in demand than ever. She also didn’t have millions of followers, and she didn’t pay for advertising, and yet, she was able to make a living. The class was hosted by a community college geared toward adults aged 55 and up.

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. Ok I will. .

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The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark Consulting

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Of equal importance, it showcases how marketing and sales should be aligned, and how the funnel process integrates both fields. Ok I will. .

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. Let’s assume your average sale per customer is $5,000. Just be a 5% increase in conversions; all other metrics being equal.

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Best practices guide: Creating effective health and wellness campaigns

Choozle

By targeting users based on their interests or purchase intent, you can reach prospects at the beginning of the buying process, with ads that showcase your products and services and speak to their readiness to buy. You know how we just talked about starting at the top of the marketing funnel to reach new prospects when using third-party data?