20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data
KoMarketing Associates
MAY 3, 2022
About 20% of best-in-class marketers said that they have been “very successful” with the use of intent data. Approximately 19% are in the process of implementing it, and 17% plan to do so within the next 12 months. At the moment, most marketers (25%) say they have implemented and integrated intent data into their overall strategy.
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