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8 Surprising B2B Use Cases for Chatbots

The Point

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

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The top five digital marketing courses in the U.S.

Martech

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market.

Course 113
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How Content Marketing Can Affect Your Personal Brand

Brandpoint

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before.

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Top 5 XR and AI marketing trends in 2023

Martech

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content.

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. These errors can range from product-market fit misfires to marketing strategy and post-launch mistakes.

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3 keys for email marketing in 2024: AI, change, learn

Martech

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Class is not in session! AI After tracking and working with various forms of artificial intelligence over the years, I’ve come to believe it’s time for marketers to take it seriously. It’s not a fad.

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Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 Acxiom had restructured itself in March into the Market Services and LiveRamp groups and announced it was looking at strategic options, so the deal wasn’t especially surprising.