DotDigital

AUGUST 10, 2021

Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website. It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? How to reduce barriers to purchase. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Customer Experience Matrix

DECEMBER 13, 2020

As online advertising is increasingly delivered through those channels, the death of cookies becomes less important. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. events have changed forever. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. to make it easy for potential clients to get in touch with you.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MARCH 10, 2021

Customer engagement can be defined in different ways, but at its core, it’s about interactions between a company and its customers. These interactions can take many forms, depending on the type of company, type and price point of product, delivery channels, and other factors. Repeat purchase rate (RPR).

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Martech

OCTOBER 4, 2023

Diversifying channels allows your brand to integrate into the customer’s lifestyle seamlessly. A robust omnichannel loyalty program is characterized by: Non-demanding approach: Beyond just purchasing, omnichannel loyalty programs focus on building brand loyalty by providing information, sharing brand narratives and offering incentives.

Loyalty 117

Loyalty Touchpoints Mobile Marketing Interactive Marketing 117

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Aberdeen

OCTOBER 19, 2022

The event was a great opportunity to learn and discuss company’s current and future strategy, speak with users from Aon, Toyota Financial, and Solera, as well as spend 1-1 time with company leaders discussing the state of the market in contact center and customer experience (CX). This post summarizes my takeaways from the event.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Sprout Social

JULY 25, 2023

The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel. For example, it’s vital to identify which social platforms are driving the most traffic to your website but also to know how visitors are interacting with your content.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Binary Demand

FEBRUARY 23, 2024

reveals that B2B buyers value third-party interactions, like customer references and expert consultations, 1.4x more than digital supplier interactions for affirming value. 67% of the buyer journey happens on digital channels. 67% of the buyer journey happens on digital channels. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Vision6

APRIL 17, 2024

Relevant: Does your event goal align with your broader marketing goals? Understanding the metrics you’re tracking is essential for effectively allocating resources and engaging the right channels in your omnichannel strategy. Measurable: What data will you collect to measure your success? Achievable: Is your goal possible?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made. Group Purchasing Dynamics.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

The good news is, there’s a blueprint for how to tackle these changes and build a digital engagement strategy that puts your customer’s needs at the center of every interaction. Digital engagement is how your company interacts with potential and current customers across digital channels. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Hubspot

MARCH 23, 2020

For one, it can lower the price of admission, enabling smaller businesses with limited budgets to purchase tickets to your conference and offer their own unique insights. Additionally, it allows people from across the globe to interact with each other without needing to spend exorbitant amounts on flights and hotels. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Marketing Insider Group

MARCH 28, 2023

Work across channels. Addressing your customers with the right title and name will make them more likely to purchase from and trust your brand Standardize your data fields. Pay particular attention to customer age, political affiliation, household income, education, religion, online activity, and purchase history. Free samples.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Vision6

JANUARY 7, 2021

However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. This was the first time we would host EMSA as a virtual event. With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

DotDigital

OCTOBER 4, 2021

However, this annual event has now gained a multibillion shopping status, tempting brands from across the world to make the most of this day. So how do you leverage the event to acquire new customers and drive sales? The inbox is a noisy place at best times, but during shopping events like Singles’ Day, the sound is deafening.

Lead Ranking 59

Lead Ranking Lead Scoring Ad Frequency SMS 59

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. Nearly two-thirds of purchases now begin online, according to Zippia. This shows not only are the nature of brand-to-consumer interactions changing, but they’re also increasing.

Marketing AI 123

Marketing AI Paid Search Agency Allocation Marketing Management 123

Contently

JANUARY 11, 2023

An integrated approach is the only way to make their interactions with your brand seamless. A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Today’s consumers expect personalization at every touch point. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Martech

DECEMBER 18, 2023

Start sending basic email reminders to encourage customers to complete their purchases. Analyze the customer journey events leading to cart abandonment. Segment your audience based on attributes like cart value, product categories or purchase history. In cart abandonment, the key event is abandoning a cart.

Ad Building 102

Ad Building SMS eCommerce Segmentation 102

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135