SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Sana Commerce

FEBRUARY 6, 2024

In a B2B context, this allows your business to remind customers about frequently purchased products, boosting customer engagement and retention. Targeted email campaigns : Segment email lists based on various criteria, such as industry, company size, past purchase behavior, or engagement level.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Marketing Insider Group

NOVEMBER 30, 2021

Recent statistics show that WOM is directly responsible for 90% of all purchases , meaning now is the time to start turning your customers into advocates if you haven’t already considered it. Advocates are highly valuable because they advertise your company using one of the most trusted, effective tactics: word-of-mouth (WOM).

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

SendX

DECEMBER 17, 2020

Instead of business owners relying on phones or events, sticking to email marketing can immensely help. The new marketing funnel is now focussed on post-purchase stages. With AI and big data, it is possible to discover what people prefer and recommend similar purchases. It is a great soft selling technique.

Email Marketing 195

Email Marketing Tips Planning Allocation 195

SmartBug Media

MARCH 22, 2023

Give them opportunities to purchase must-have items for their vacations or send them content that touches on how to make a vacation better. Based on purchase history, do you think a customer would want to know about a lakehouse retreat? If the information is available, segment your customers based on last summer’s purchases.

SMS 98

SMS Email Marketing Examples Planning 98

SmartBug Media

FEBRUARY 14, 2023

In a perfect world for e-commerce businesses, the process a shopper goes through to find a brand’s product or service would be very simple: The shopper searches Google, finds a brand’s website, selects a product from a page, heads straight to the shopping cart, and completes the purchase at checkout. In reality, this scenario rarely happens.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Televerde

JULY 12, 2022

Most sales tactics work like an open house: you send out a mass invitation for everyone to come to your event. However, account-based marketing (ABM) is like an exclusive event that only a select few can attend. This builds trust between you and your lead and eventually encourages them to purchase from you. Measure Your Success.

Account Based Marketing 98

Account Based Marketing Work Management Sales Qualified Leads Demand Generation 98

SendX

MAY 13, 2021

You can use SMS and email marketing to let subscribers know about upcoming events and changes to your services. As a result, more people will have a chance to book events or buy limited items, and you can proactively provide information and answer questions about service updates and other important news.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

You can use SMS and email marketing to let subscribers know about upcoming events and changes to your services. As a result, more people will have a chance to book events or buy limited items, and you can proactively provide information and answer questions about service updates and other important news.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. And how does it differ from your competitors?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Rev

JANUARY 11, 2023

Some valuable incentives for B2B buyers include offering a discount on their next purchase or a free upgrade to their current product or service. For example, you might create an email campaign that offers a discount to customers who haven’t purchased from you in the past six months or offer a free trial for a new feature.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SmartBug Media

FEBRUARY 17, 2023

When customers feel like a business is providing them with a personalized and relevant experience, they are more likely to engage with the business and make a purchase. This can make the customer more likely to spend more time on the website, browse products, and ultimately make a purchase. It helps to increase sales.

Personalization 95

Personalization Customer Satisfaction Cross-Selling Loyalty 95

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. An important aspect of any media or event partnership is cross-collaboration. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Optinmonster

AUGUST 30, 2021

Increase Sales: Watch as more revenue pours in as more visitors purchase your recommended products. Upsell, Cross-sell, & Downsell at (& after) Checkout. Customer purchase or browsing history. Doing so helps Shoeline’s current customers discover new products or purchase items still in their cart.

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

Outgrow

FEBRUARY 12, 2023

Run Flash Sale Campaigns According to Kibo Commerce, 50% of purchases happen during the first hour of the flash sale. So, start segmenting your leads and send them offers that correspond to their demography, income group, preferences, past purchases, and on-site behavior. Restrict it to an order purchase of a certain amount.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClickZ

JUNE 30, 2020

AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn. This past Thursday, Adobe’s Director of Business Strategy Don Bennion gave an enlightening presentation at our online AI in Marketing event. Cross-selling/Up-selling. How has sophistication changed?

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

Sprout Social

JULY 13, 2021

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. Much like watching a home shopping network, livestream commerce operates in a similar fashion.

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

markempa

JULY 8, 2013

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. The product is a staple in the marketplace and is selling very successfully without it. The effort raised more than $1,200 for the Red Cross relief efforts.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Tomorrow People

JANUARY 8, 2021

Distribution: How do you deliver your product or solution once a customer makes a purchase? Lifetime value: How do you deliver ongoing support to customers, and use cross-sell and up-sell opportunities to maximize their value? Price: How much will you charge for your products for each customer group? Positioning.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

DiscoverOrg

APRIL 25, 2017

Examples of triggers are funding events such as venture capital funding or planned mergers; product launches; and employee movement like promotions or when people leave or join the company. When a new CTO joins a company he or she is likely to make new technology purchases. Historically, salespeople spend just 33% of their day selling.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Heinz Marketing

DECEMBER 10, 2023

Many companies have been struggling with this tough market, and many have faced budget cuts and slow purchase cycles. In “Marketing’s Role Post Purchase” , Payal Parikh explains that it’s more important than ever to remember that loyal customers are an important source of cash flow and organic growth. That’s where Iterable comes in.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

Zoominfo

MAY 21, 2020

SDRs can easily fall into the trap of spending all their time researching a great prospect and too little time actually selling. Take the example of selling into IT Staffing and Recruiting companies. Refer to Events and Common Interests for Context. Referencing a specific, relevant event—along with a personal touch —is key.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Optinmonster

OCTOBER 6, 2023

Potential customers need to hear your message an average of 7 times before purchasing. Those triggers can include: A user’s action : You can create emails that are sent automatically when a website visitor subscribes to your newsletter or makes a purchase. You can also send them when a user RSVPs for an event or cancels a service.

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

Zoominfo

JULY 15, 2019

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Enter, brand activation. . Let’s get into it!

Activities 246

Activities Brand Identity Branding Sample 246

Engagio

MAY 2, 2017

An increasing number of organizations are incorporating event marketing into their mix, but can events fit in with ABM? Why event marketing? As a result, more and more organizations are turning to in-person marketing events to grab the attention of their audience and drive business results. Why revenue-driven events work.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 110

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 110

TrustRadius Marketing

FEBRUARY 4, 2020

If you feel like your journey has been stunted because of the metrics, content curation and campaigns that have consumed your schedule, it’s time to make time for a marketing event this year. . Marketing events are an excellent opportunity to learn about the latest trends, technology and big ideas across industries. Adobe Summit.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Convince & Convert

SEPTEMBER 18, 2015

Email marketing is superb at building awareness about a product, service, brand, event, or business. Upsells and Cross Sells. Once a potential customer has moved on to being a regular customer, the time is ripe to cross sell them an item related to their original purchase. Event Invites. Take a look.

Email Marketing 167

Email Marketing Planning Cross-Selling Business 167

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. To others, the automated shipments of boxed cookies, or VIP events throughout the year. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Martech

DECEMBER 29, 2022

Prime Video’s takeover of Thursday Night Football, and free-ad-supported (FAST) app Tubi’s recent World Cup presentation lay the groundwork for more live sports and events being watched by cord-cutters. Real-time ads and cross-channel amplification. The World Cup Final was streamed by 3 million viewers in the U.S.

Advertising Agencies 114

Advertising Agencies Advertisements Advertising Paid Search Agency 114

SmartBug Media

FEBRUARY 2, 2023

Email is a great way to keep customers up to date with events, products, and promotions while providing personalized content that is relevant to the appropriate stage of the customer journey. These are manually created and scheduled around big sales events. A successful email marketing strategy employs two types of emails: Flow emails.

Email Marketing 97

Email Marketing Privacy Policies Open Rate Click Rate 97

Zoominfo

OCTOBER 5, 2021

In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. Enter, brand activation. Let’s get into it!

Activities 130

Activities Brand Identity Branding Sample 130