Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 322

Social Media Tools Media Work Management 322

SocialPilot

FEBRUARY 21, 2024

One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% But what does Instagram influencer marketing entail, how much does it cost, and why do you need to choose it? What is Instagram Influencer Marketing? Mid-tier: From 50K to 500K.

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.

Facebook 134

Facebook Paid Search Agency Ads API 134

Sprout Social

JUNE 7, 2021

Instagram DMs can be a powerful channel for customer service and cultivating relationships with your audience. However, overwhelming message volumes, inefficient workflows and a lack of structure can prevent social media teams from making the most of this engagement—and even hamper response times.

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Martech

OCTOBER 27, 2023

HubSpot has teamed up with TikTok to provide real-time lead synchronization between the social-media phenom and HubSpot’s Smart CRM. Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% in the 55+ category.

Lead Gen 121

Lead Gen Hubspot CRM Peer-to-peer 121

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Guest post by Anand Srinivasan.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

SocialPilot

DECEMBER 6, 2023

Social media has become a beloved platform for connecting thousands of people. Thankfully social media algorithms exist to make social media live up to your expectations and bring you the content you want to engage with. As a social media user, algorithms lighten up your social media experience. Absolutely no!

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Features like customer reviews , detailed product information, organized categories, sizing guides, free delivery, and unique deals and discounts often make clothing apps seem like a more attractive option over brick-and-mortar stores. Social media shopping apps. Instagram shopping.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Marketing Insider Group

MAY 18, 2021

HubSpot, for example, has a dedicated page called HubSpot Life where they share user-generated content on their team members: Instagram. Editorial Blog Categories. Just as you would for an influencer, consider running analyses of your employees’ social media profiles focusing on their followers. Webinars or Q&As.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Heinz Marketing

MARCH 4, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. Types of Social Media. Social Networking.

Paid Content 132

Paid Content Social Media Media B2B 132

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. The tool enables planning and scheduling of content, pausing posts from specific categories, and making bulk edits.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Our social media marketing guide will get you going on that front. Unsurprisingly, our social posts and content do well there as our product and target customer fit.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

ClearVoice

APRIL 5, 2024

Influencer marketing is a content marketing strategy component that involves outsourcing content promoting your product or service to creators with a significant and engaged social media following. The type of content and campaign can vary just as widely as the size of the social media following you’re looking to leverage.

Advertising Agencies 52

Advertising Agencies Marketing & Strategy Social Media Demographics 52

Buffer

SEPTEMBER 26, 2022

Most social media bios – including Instagram – function as your digital personality. Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. What is an Instagram Bio? What is your brand’s personality?

Ideal Customer Profiles 81

Ideal Customer Profiles Profiling Impressions Sample 81

Martech

MARCH 22, 2022

Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify. For brands, Instagram launched Shopify shoppable posts in 2018. For brands, Instagram launched Shopify shoppable posts in 2018. Updates for marketers.

Social Marketing 100

Social Marketing Curation Segmentation Social Media 100

Sprout Social

JUNE 9, 2022

In fact, according to the latest TikTok stats , 30% of Gen-Z social media users choose TikTok for researching products. Published on Categories. You can sign up using your phone or email or use your existing accounts with Facebook, Google, Apple (for iPhone users), Instagram or Twitter. Our #1 Most Requested Feature is Here.

Ideal Customer Profiles 135

Ideal Customer Profiles Video Marketing Custom Publishing Social Media 135

Sprout Social

OCTOBER 20, 2020

On Instagram, first impressions are everything. Influencers have even found a way to package and sell their preset filters so others can easily create their own aesthetically pleasing Instagram grids. As visually appealing as a planned Instagram grid may be, it falls into the same category as vanity metrics. Hear me out….

Curation 119

Curation Guidelines Tagging Impressions 119

ConvertKit

MARCH 12, 2020

The qualifying circumstances are fairly simple: You are an active creator – evidenced by your business website or social profile. You have a need in one of the four categories we are supporting — evidenced by a receipt or invoice. If you qualify for funds, please visit our Creator Fund landing page to apply.

Peer-to-peer 145

Peer-to-peer High Quality Lead Communities Landing Pages 145

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. For example, analyzing your competitor’s social media might reveal gaps in your own strategy. What’s their email marketing strategy?

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

FEBRUARY 24, 2022

Browsing brands on Instagram. Social commerce: researching or buying products directly from social media or social media ads (see below). Livestream shopping : where customers make purchases through real-time streaming via Amazon, Facebook or Instagram. Are they visiting you on social after they bounce?

Sales Management 108

Sales Management eCommerce Mobile Marketing Social Media 108

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

ClearVoice

MAY 22, 2020

How to create Instagram highlights: Design and create your highlight cover images. Brainstorm categories for your highlights (e.g. Once the highlight cover is uploaded to your Instagram story, click the (heart) icon titled “highlight” in the bottom-right corner. marketers will use Facebook for social media marketing and 73.2

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

seo.co

OCTOBER 4, 2022

The best way to use TikTok as a marketing tool is by setting up a business account and connecting your other social media accounts (such as Facebook, Instagram) so you can share posts across platforms. This will increase the reach of all of your social media profiles. Benefits of Using TikTok for Marketing.

Traffic 98

Traffic Marketing Strategy Marketing & Strategy Advertising Agencies 98

ClearVoice

APRIL 13, 2020

Learn how to maximize your presence on Instagram, including how to create a profile, choose a username, write an engaging bio, and develop a strong social strategy for Stories and Highlights. If you are still debating whether or not you should create a business Instagram profile, you should create one immediately.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111