ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. Different places you can sell your ebook. 5 steps to find the right price for your ebook. You’re finally ready to launch your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling.

Pricing 127

Pricing Price Screencast Amazon 127

ClickZ

APRIL 14, 2020

The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website enhancements. PTG’s eBook lists several features that the top three ecommerce platforms provide retailers to improve shopper experience. Source: Plum Tree Group.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Optinmonster

APRIL 26, 2022

Do you want to learn how to sell an eBook on WordPress? We will show you how to use the best digital download plugin to sell your eBooks. In this article, you will learn the best way to sell eBooks online with WordPress. Digital products like eBooks are a relatively easy way to make money on your WordPress website.

Amazon 84

Amazon Bundling Opt-out Purchase 84

Marketing Insider Group

JUNE 15, 2021

Basic categories to add to your spreadsheet for each page or article should include: Article/page title. Chances are, much of your content will fall into this category. Blog category pages, for example, may help users navigate your blog but be useless to search engines. That way, you’ll know how valuable each page is.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Usually, your audience will shake out into a few distinct categories – audience segments.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Webbiquity

AUGUST 17, 2021

The most popular categories are food and drink followed by home decor. If your business happens to be in those popular categories, even better! Check out her latest eBook “ How to Tweet and Thrive on Twitter ” now on Amazon. Other interesting stats include: 38% of users are aged 50-64 years old.

Social Media 359

Social Media Advertising Channels Media Business 359

Marketing Insider Group

SEPTEMBER 15, 2020

Here, content consumption data is broken down into 4 specific categories: Job Function, Job Level, Company Employee Size, and Company Industry. Sticking with the ongoing theme of every chart being nearly 50%, the Legal industry is the most prominent field in this category. Slicing Up the Pie Charts. Job Function.

Work Management 217

Work Management Content Marketing Management Paper 217

The Point

DECEMBER 6, 2022

People (in-house or outsourced, salaries or agency fees) * Content (Webinars, ebooks, video) * Technology & infrastructure. It goes without saying that these formulas and the underlying assumptions are subject to your specific sales model, tech stack, staffing model, product category, target audience, and marketing preferences.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. eBooks represented 33.6% However, eBooks were 3.5x of total registrations and were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

The Point

MAY 17, 2021

For example, ad groups that are focused on search queries around a particular product category, say “CRM Software,” are ideal for demos, trials, buying guides and other information tailored for active buyers.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Marketing Insider Group

NOVEMBER 17, 2020

The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. Types of content (blogs, eBooks, webinars, video, etc.) For those with a well-documented content marketing strategy , you can expect to benefit greatly. Image: CMI. Detailed and heavily researched buyer personas.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Launch Marketing

DECEMBER 8, 2021

We hope these blogs, articles and eBooks will help you make 2022 your best year yet. eBook: Essential Marketing: Crafting Standout B2B Buyer Personas. Some of the topics covered in this eBook are: The importance of creating buyer personas and why they matter for marketing efforts. Research techniques to obtain key information.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Marketing Insider Group

JUNE 1, 2021

Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc. The next category is how you attribute specific sales, which mirrors some of the lead generation areas. Additionally, you can look at referral traffic to the forms and track visitors with cookies. Conversion Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

NuSpark Consulting

MAY 4, 2023

Category or product viewers: Target users who have browsed specific product categories or individual products, enabling you to serve them personalized ads based on their browsing history. Repeat visitors: Reach users who have visited your website multiple times, indicating a higher level of interest in your brand or products.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

JANUARY 11, 2021

B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. Types of Customer Pain Points.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Marketing Insider Group

DECEMBER 3, 2020

In the Industry section of the tool, content consumption data is broken down into 4 specific categories: Company Sub-Industry, Job Level, Job Area, and Company Employee Size. It’s not surprising, so let’s dig further into this filter to see what else we can learn about their consumption habits of those in the Food Production category.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Choozle

FEBRUARY 7, 2024

How Many People Fall into the “Have Lesses” Category? Download our Omnichannel Advertising eBook , where every chapter unveils strategies that will elevate your brand and your 2024 marketing plan. The key to success lies in your hands – read the complete eBook now and chart your course toward marketing success in 2024!

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing Strategy 85

Martech

OCTOBER 24, 2023

Dig deeper: Living the agile marketing values: A do’s and don’ts guide Measuring team satisfaction and growth If you’d like to measure how well your teams are doing in this category (and three more), check out our new ebook, 4 Pillars to Agile Marketing Success. Plus, you’ll find actionable improvement ideas.

Planning 123

Planning Customer Satisfaction Advertising Agencies Paid Search Agency 123

Sprout Social

NOVEMBER 8, 2021

Take a look at the Instagram Stories Highlights on Sprout Social’s Instagram feed: When Sprout’s social team shares Instagram Stories, they’re able to save them into these different highlight categories. The more complicated part is determining what each of your Highlight categories should actually be.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

Writing on the Web

MAY 27, 2015

I get calls from executive coaches and consultants who want to publish an expert ebook. I read a ton of books on leadership, and study how the big sellers on Amazon are written in this category. I can help you write an expert ebook on leadership. Have you published an ebook? Congratulations, Di! What would I say?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Sharpspring

AUGUST 31, 2021

Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer.

Conversion 63

Conversion Marketing Automation Services Pricing Price 63

Hinge Marketing

FEBRUARY 22, 2024

In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample). However, all growth categories saw their profitability grow over the previous year.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Zoominfo

JANUARY 11, 2021

B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. They visit websites, read articles and blog posts, download ebooks or whitepapers, racking up a lot of digital footprints that you can then track using intent signals. Types of Customer Pain Points.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

ClickZ

JUNE 6, 2020

Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Ebooks, whitepapers, and guides top the B2B content demand. The top 10 list shows ebooks, whitepapers, and guides hold the highest demand. 76% of marketers saw webinars as a good source to drive more leads. C-Suite executives vs Senior VPs.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

B2B Marketing Directions

JUNE 7, 2020

Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019. Most eBooks and white papers can be read - or at least scanned - in a few minutes, but viewing a webinar can require as much as an hour. The report also provides the absolute consumption gaps for fourteen job categories.

B2B 75

B2B Content Webinar Metrics Trade Show 75

Optinmonster

MAY 2, 2022

Sell eBooks and Digital Downloads. Sell eBooks and Digital Downloads. Another easy way to earn money from your blog is to sell eBooks and digital downloads. You could compile popular blog content into an eBook that readers can purchase. Similar to eBooks, you can create online courses to teach about your content area.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT.

Marketing AI 107

Marketing AI Enterprise Management Ethics Sample 107

B2B Marketing Directions

JULY 17, 2022

Most Popular Content Formats The ten most requested types of content on NetLine's platform in 2021 were: eBooks Guides Cheat Sheets Tips and Tricks Guides White Papers Research Reports Kits Webinars Checklists Articles Collectively, these ten content formats accounted for 87% of all content registrations on the NetLine platform last year.

Research 52

Research B2B Purchase Intent Paper 52

Optinmonster

FEBRUARY 6, 2023

Now let’s look at the different types of digital products Types of Digital Products There are 5 main categories of digital goods that business owners can sell online: Documents & Files These digital products can be static, like an eBook or how-to guide, or interactive like an Excel spreadsheet template.

Examples 92

Examples Product Work Management Marketing Management 92

ClearVoice

OCTOBER 30, 2023

In this ebook, we’ll explore outsourcing along with other strategies you can use to optimize your content marketing team and get the best results from your budget and time. The strategies outlined in this ebook will help you make the most of what you have — and enable you to deliver better results without increasing headcount.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Content Strategy Breakdown: Categories. Identify 3 to 5 categories of information you want to be known for. You can add more categories as your company grows.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Launch Marketing

FEBRUARY 12, 2020

Download our free B2B Marketing for Executives: Big Rocks First eBook to learn foundational best practices to form your marketing strategy, evaluate your messaging and more! Two of these are red ocean and blue ocean strategies, which were introduced by W. Chan Kim and Renée Mauborgne in 2005. Red Ocean Strategies.

Marketing & Strategy 146

Marketing & Strategy Barriers Demand Marketing Strategy 146

Binary Demand

MARCH 26, 2024

As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase. These signals trigger intent-based marketing.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

B2B Marketing Directions

NOVEMBER 19, 2023

Then, he goes on to write that these three pillars encompass five core categories of activities, which he labels purpose , model , frame , value , and audience. In Chapters 3-8 of the book, Rose discusses each of these five categories of activities in detail.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Brightedge

MAY 16, 2021

Play Bigger: Create New Categories and Dominate Markets By Maney et al, 2016. In it the authors describe the process of category creation and how to become a category king. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

B2B Marketing Directions

MAY 7, 2023

In 2022, the average consumption gap across all job categories was 28.7 This point can easily be seen by comparing the consumption behaviors for eBooks with white papers and webinars (live and on-demand). As noted earlier, eBooks accounted for just over 33% of all content registrations on NetLine's platform in 2022.

Research 52

Research B2B Paper Content 52