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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

“Query efficiency” is a high-level measure of search intent. They’re sometimes called “catch-all” queries. Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers. Google Keyword Planner can help here despite its declining overall usefulness.

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

Even though we have signals that we’re in a recession, as we write this post, the National Bureau of Economic Research has not yet called it a recession by providing an official start date. But whether we can call this period a recession or not, the cost of borrowing money has increased, and layoffs are on the rise. Keep the lights on.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. They fit broadly within these categories. The last category is content marketing software. What Is MarTech?

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G2 Users Rank InsightSquared a Leader In Sales Analytics…Again!

InsightSquared

Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best. Today, we’re pleased to be recognized in five categories , delivering on the following criteria required for inclusion: . Transcribe calls into text and data that can be searched and analyzed. Sales Analytics.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. If they’re not already aware of your specific offering, they are at least aware of the category.

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The A to Z Guide to Doing a Content Audit

Marketing Insider Group

Fortunately, there’s a solution that brands can use to solve this predicament called a content audit. Each asset and content category should be graded using a predetermined rating scale. Consider your content categories first, because you may not rate every category in the same way. Utilize content audit tools.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I’ve for years divided customer management systems into three broad categories, which are best seen as layers in a unified architecture. The delivery layer holds both systems that send outbound messages such as email and advertising and interactive systems such as Web sites and call centers. Oracle and Salesforce are high on this list.