5 Effective PPC Strategies for Ecommerce Campaigns
Marketing Insider Group
APRIL 10, 2023
“Query efficiency” is a high-level measure of search intent. They’re sometimes called “catch-all” queries. Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers. Google Keyword Planner can help here despite its declining overall usefulness.
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