Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Oktopost

APRIL 26, 2024

This means, by the time they consider reaching out to a law firm, they have likely investigated your firm, its partners, past cases relevant to their situation, your competitors, and any additional information that could inform their decision.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 103

Social Media Work Management Marketing Management Media 103

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MAY 11, 2023

And if you’re a practitioner, you very likely have to come up to speed on how to use it and on whether it’s relevant to your company.” Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? This means that right now the technology favors larger companies. What is a DCR? “It’s

Privacy Protection 134

Privacy Protection Paid Search Agency Advertising Agencies Work Management 134

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Launch Marketing

MARCH 22, 2023

Case studies are powerful B2B content marketing assets used by marketing professionals to tell stories about customer successes. B2B case studies are a great way to highlight the value of a product or service and show a specific challenge a business faces, and the solution, which is the implementation of your product or service.

Case Study 111

Case Study Case Studies Studies Work Management 111

Salesforce Marketing Cloud

FEBRUARY 20, 2024

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Act-On

OCTOBER 4, 2023

Let’s go through some use cases for marketing analytics software. Then segment audiences by company size, geo, or industry. Pinning reports to your marketing analytics platform is like placing essential information on a bulletin board for easy reference. Every audience is unique.

Marketing Automation Services 149

Marketing Automation Services Analytics Software Deliverability 149

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. The result is a highly accurate process ideal for multiple use cases.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing & Strategy 129

Marketing Insider Group

MARCH 10, 2021

Nothing but information between links would set them apart. Featured snippets show concise information from a target page. In most cases, Google only shows one featured snippet, although some results will reveal more. With video schema , you can provide more information, such as a thumbnail URL, duration, and description.

SERP 273

SERP Paid Search Agency Features Companies 273

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Webbiquity

MARCH 19, 2020

Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries. There is no charge for this service, nor any ads sent, only the COVID-19 case updates.

Service 230

Service Paid Search Agency Marketing Report Planning 230

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Martech

JANUARY 8, 2024

Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Business case: This use case is necessary to increase revenue by reactivating lapsed customers, improve customer retention, and drive repeat purchases.

SMS 70

SMS Marketing AI Best Practices CMO 70

Martech

SEPTEMBER 7, 2022

That’s a huge market attracting enterprise tech companies and investors alike. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Coinscapture listed the following as the top three companies investing big in the metaverse: Microsoft.

Enterprise Management 115

Enterprise Management B2B Marketing B2B Marketing Management 115

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Researching and adding data about people and companies Many MAPs pulled in basic customer information from websites. Users will ask an AI assistant to extract domains from email addresses, pull out first/last names, companies, etc.,

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Work Management 117

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. Source: Acquia.

Touchpoints 122

Touchpoints Marketing & Strategy Conference Internet Marketing 122

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

Case Studies 96

Case Studies Case Study Studies Buy 96

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. There are multiple types of intent, but for purposes of this conversation I’ll describe account-level intent and person-level intent and provide the use cases for account-based intent. How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Lake One

OCTOBER 11, 2023

Salespeople have always found the more information they have, the easier the sale is. With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

The Lead Agency

MAY 25, 2023

This is especially true for B2B buyers, who follow a long and complex purchase journey, which often requires input from multiple people at their company. Tell the whole story When writing a case study, avoid only focusing on the outcome. Identify the problem they were facing.

Case Study 62

Case Study Case Studies Storytelling Studies 62

Contently

OCTOBER 18, 2022

Guessing about a use case for your product? There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Anyword

APRIL 18, 2024

The Customer’s Challenge: Scaling Content Without Losing Their Brand’s Soul Our customer, a leading enterprise software company, needed a responsible way to scale content quickly. “We One of the most transformational use cases has been creating web copy summaries to go with our customer videos,” they said. “It

Lead Ranking 52

Lead Ranking Software Generation Paid Search Agency 52

Allocadia

MAY 23, 2023

So we can truly say that we’ve done more with less because we were able to identify and address inefficiencies.” – Tim West, Senior Manager, Marketing Operations, Box “Our journey began when Box committed to Wall Street to eventually become a billion-dollar company.” said Tim West, Senior Manager of Marketing Operations at Box.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Sprout Social

JULY 15, 2021

Keep reading for signs it’s time to grow your department, and advice on how you can build a rock-solid case for a new hire. How this helps your case. How this helps your case. Aside from the standard Likes and comments, they can leave reviews, share support requests and tag brands in praise (or in worse cases, complaints).

Social Media 118

Social Media Media Ad Building Bandwidth 118

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Identifying the Right Customers for Case Studies.

Case Studies 84

Case Studies Case Study Studies Work Management 84

Martech

FEBRUARY 1, 2023

Deciding whether your company needs one calls for a comprehensive self-assessment of your organization’s needs, staff capabilities, management support and financial resources. Seventy-one percent of consumers expect companies to personalize their interactions, and 76% get frustrated when they don’t, McKinsey research finds.

CMS Development 105

CMS Development Digital Experience Platform Paid Search Agency Optimization 105

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. THE RESULTS: That last fun game we played was tied to a lead capture form where attendees could request a copy of the presentation, product information, or a meeting. 44 requested more information and 15 requested a follow up meeting after the show with their sales team.).

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

SmartBug Media

APRIL 4, 2022

but what if you could know who is looking to purchase a solution that your company happens to sell? Top 4 Intent Data Providers and Their Use Cases. According to ZoomInfo.com, its database has more than 106 million companies profiled. ZoomInfo helped one multinational company increase its qualified pipeline by three times!

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101