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15 Important Ways to Use Case Studies in Your Marketing

Hubspot

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Okay, so you know case studies work. IP addresses.

Finding profitable marketing niches in unexpected places

grow - Practical Marketing Solutions

created a book of samples similar to the paint chip books you might find in a hardware store and went on a world tour. What are the lessons from this little case study? 1. In this case, finding a unique production path delighted my customers and exasperated competitors. Marketing is not all about Facebook. Facebook will still be here tomorrow. Web traffic.

Case study: Social Media Makes Big Splash for Small Entrepreneur

grow - Practical Marketing Solutions

After Woman’s Day published an article about “try before you buy,&# Julie commented on their Facebook page, suggesting that her Small Wall invention was an excellent solution to the problem of selecting paint colors.  Within an hour, she had a response from the magazine’s editor-in-chief Elizabeth Mayhew, asking for samples! The story starts with paint.

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes.

Content Methodology: A Best Practices Report

improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. interviews Product Case studies. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of.

Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]

Hubspot

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement. It's no wonder photo posts garner more attention from Facebook users!

The Ultimate Guide to Marketing With Facebook's Social Plugins

Hubspot

Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. Note: Installation of Facebook's Social Plugins may require some help from your development team.). Like Button.

Social media measurement: Sometimes a picture is worth a thousand tweets

grow - Practical Marketing Solutions

Qualitative Research is more, well …  touchy-feely.  It uses small samples and may involve focus groups, interviews, and behavioral observation.  Share this on Facebook. Tags: Case studies ROI and measurement Social Media best practices economics of social media research This will not be boring, I promise. Story time. Sound familiar? What are your ideas? 

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The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. ” —  StoreYa Blog.

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The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Google Review Count: 2,210,000. Pricing: free. Wrike.

10 Ways to Boost Your B2B Content Shares

BuzzSumo

However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. The average shares for the entire sample of 100 sites were as follows: Facebook.

Branding, Bail Bonds & Sweet Tea: A Video Roundup

It's All About Revenue

bail bond company with more than 2,800 Facebook fans? Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Facebook. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? No, no. still have some goodies left. For example, have you heard from Eric Granof? Believe it, people.

17 Smart Ways B2B Marketers Can Use Pinterest

Marketing Action

The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting. 5. Set up a board for your case studies. Case studies are one of the most effective tools for attracting new customers.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

What’s worse, it is celebrated, with awards or case studies highlighting the success of things like social media programs that measure results through redemptions of a discount or special offer. If you are primarily running or testing online advertising, carve out a random sample of people and exclude them from your campaign. We were thrilled. Life was good! Market share.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. App Notifications. Email Blasts / Newsletters.

Geofencing? And other ways to target ads to trade show attendees without being there.

NuSpark

If the event has a Facebook page, post some compelling content in order to begin branding yourself as a thought leader. Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Geofencing.

I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals

Marketing Action

It was all great information, but for me, the most interesting part of the interview came when I asked Drew for a sample of the email they send out to prospects. I had done some research in advance of this meeting (because, of course, if you read my  post on how to write a good case study , that’s an important step) and I’d visited the CobbleStay site quite a few times.

Content Marketing ROI Starts With A Strong Business Case

B2B Marketing Insider

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. But building the business case is often a tricky proposition. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? Utilization. Performance. ROI vs. Avg.

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5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. There are many others. Finally, I found it.

Meet the captain of the world’s first viral marketing success

grow - Practical Marketing Solutions

Facebook was just being opened to the public.  attitude with some very carefully defined measures of progress.  In any case, the Mentos Geyser craze resulted in a year-over-year sales boost of 20%; this eventually dropped to a 15% y-o-y gain, but that’s still not too bad. Until the day we’re all chained to computer screens 24/7,  consumers will continue to want contact with brands in many different ways and places, from in-store sampling to event marketing to fantastic customer service to active support for charitable causes. . Share this on Facebook.

How B2B and B2C Marketing Are Different

Paul Gillin

Download a sample chapter. In contrast, consumers may study up for a bit before buying a car or refrigerator, but they rarely bring people with Ph.D.’s We found some wonderful case studies, lots of innovative people and even some very clever campaigns. Post your review on Amazon or tell us what you think on our Facebook page. Value-driven decision-making.

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4 Content Marketing Goals for a Coach Website

Writing on the Web

It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Share this on Facebook. What makes good website copy? Chip Scholz is an executive coach.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple. If the sample size (number of leads) of your groups differ, make sure to calculate statistical significance between the two groups. Examples of bottom funnel content: Case Studies. Of course you do. And you would be right. but it didn't exactly go as planned.

Ads 46

Top 10 Social Media B2B Posts in First Half of 2011

Social Media B2B

If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. That is because more B2B marketers are trying to understand how to use Facebook in their social media plans. 10 B2B Social Media Case Studies and Examples. 4. 7 B2B Social Media Tools You Haven’t Heard Of. 5. Ways for B2B Companies to Engage on Facebook. 6. 75 of the Best B2B Facebook Marketing Tips. 7. 8 B2B Facebook Landing Pages. 8.

4 Steps to Establish a Seamless Online Presence

Synecore

In this case, it begins with a vision. Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). STEP ONE: Clarify VVBGBM. As my grandma used to say, let’s begin at the beginning. Don’t go crazy here.

What to expect when you’re expecting #MarTech next month

chiefmartech

In collaboration with SapientNitro, we’ll also be conducting the next edition of the CMTO study — the most definitive research to date on the marketing technologist profession. Check out the results of the first study.). We’re 6 weeks away from the next MarTech conference in San Francisco. If you like what you read here, please register this week to reserve your seat.

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How Publishers Can Use Digital to Push Print Sales

Hubspot

While magazines, on the whole, may be waning in sales and migrating to a digital environment, other types of products continue to remain popular among readers such as textbooks, case studies, companion books, and niche magazines. Administer a website-wide sample survey to ask readers what types of products or premium content that they would like to purchase. The good news?

Online Reputation Management Strategies for Higher Education

Fathom

Take the information you’ve gathered and write sample responses to the common things people ask or say about your school. thoughtful, sincere response on social media can convert skeptics, squash potentially viral negative stories and create brand evangelists (in this case school spirit). For everyone who couldn’t be there, I’m sharing some of his strategies here.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  10 Cool Facebook Status Tips and Tricks by Amy-Mae Elliott [4,225]. 20 Facebook Tips/Tricks You Might Not Know from Hongkiat [3,302].

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Are you providing a sample (preview of first chapter etc.) of your giveaway, if applicable? Unless it’s a long page in which case it’s okay to repeat it). CASE STUDY: How I Created a Viral Ebook Landing Page - Using ThemeForest, PayWithATweet, KISSinsights and Unbounce. Facebook. Build, Publish & A/B Test Landing Pages Without IT. About. Features.

How Does a Business Generate Traffic from Social Media?

WindMill Networking

Some companies use social enticements such as samples and discounts to encourage following, others create competitions. Look at your existing customer base and see if you can entice them into joining you on Twitter or Facebook. They are the laughing stock of social media sites and the butt of many “here’s how they are doing it wrong” case studies. Until now.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

In HubSpot's case, for example, the 'Case Studies' section of the navigation is a clear indication of content. Case studies. Use cases. What about case studies, whitepapers, ebooks, etc.? For example, you would know this URL houses a case study without having to click through. but that information is all kept pretty hush hush.

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Feel Like You're Fighting With Your Keywords? 7 Ways to Win

Hubspot

The Super Researcher is very detail oriented and it’s important to them to provide some real meat in their blog posts, not just fluffy samples. If you’re stuck on how to use your keyword, try looking at it in a negative light “what not to do…” or “5 elements you’re missing." It might spark an idea. 3) Become the Case Studier. And it worked.

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The study noted that having a large number of reviews gave users more confidence in the legitimacy of the star ratings and in the few reviews they do actually read. It makes sense -- the bigger the sample size, the more legitimate the results, right? Create Case Studies. Take serious control over generating reviews for your business by creating case studies.

Evolution of Marketing for Professional Services: New Learning Frontiers

Hinge Marketing

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). It is NOT marketing copy, syndicated copy, brochures, case studies or testimonial.

New Research Points the Way to Success in Your Content Marketing Strategy

Hinge Marketing

The study surveyed a range of firms about their content marketing strategies and success – then compared effective and ineffective firms. (In this case, the efficacy of the firms was determined based on self-evaluation.). found six key takeaways to the study: 1) Successful firms have a documented content marketing strategy. Case studies. Facebook.

Are You Ready to Fully Expose Your Brand to Social Media Users?

WindMill Networking

The All Nippon Airlines Inspiration of Japan Case Study Los Angeles ANA Brand Ambassadors Yukari Peerless and Neal Schaffer Calvin Lee (@MayhemStudios) enjoying the ANA Inspiration of Japan Showcase Event with his new 787 model. Displays of the aircraft seating and samples of the cabin food were also provided. How Much to Reveal to Brand Ambassadors? Cooly lit side table.

13 Ways to Spice Up Your Marketing Content With Data

Hubspot

In these cases, providing readers with industry benchmarks can help them wrap their heads around how certain results stack up to the industry standard. As I'm sure you know, customer case studies, for example would be pretty poorly done without data that clearly indicated the subject's success. Being data-driven is a very valuable quality to have as an inbound marketer.

Confessions of a Google Spammer

Hubspot

Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. We're also getting plenty of adopters and influencers to get us case studies that we will promote to targeted segments that need Ptengine. worked a maximum of 10 hours a week.

How to Leverage Thank-You Page Real Estate for Better Marketing

Hubspot

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. You could even include a few sentences explaining what your blog talks about to make the case for the subscription, and include a link to a blog post relevant to the subject matter of the offer prospects just redeemed. It's kind of like buyer's euphoria -- capitalize on that feeling to direct them to case studies, information about your company, your product and pages, and the like. You do say thank you, right?