ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. Also, how to use customer testimonials and case studies to increase trust in your business. A case study goes a step further. Case studies offer a more comprehensive look at how your product or service solved a problem.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

ClickDimensions

JUNE 3, 2019

Case studies. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. While case studies can take many different forms, be sure that you explore a customer’s story from start to finish. Here are five ideas to get you started: 1.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. One-off ad campaigns supported online with references to their TV and print ads.

Enterprise Management 153

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 153

ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. Case studies. Example 1: Woobox case study.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Hubspot

APRIL 19, 2019

It introduces a hard-hitting stat about the problem their prospect is facing, engages them by asking a question, and provides a solution to the issue. Incorporate case studies. Turn your sales presentation into an engaging story by sharing case studies of similar prospects and the results they've achieved with your help.

Best Practices 99

Best Practices Case Study Case Studies Statistics 99

RebelMouse

AUGUST 2, 2023

You can also use A/B testing stats to find the most effective headlines. Such practices violate search engine guidelines and can lead to legal consequences and damage the reputation of individuals and organizations involved. AI-Enabled Websites : What better way to improve SEO and rank than a comprehensive website enabled by AI?

Marketing AI 52

Marketing AI SEO Lead Ranking Industry CMS 52

Hubspot

JULY 13, 2023

Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. The reason is that AI tools, such as ChatGPT, have been trained on outdated data from 2021 and 2022, so they can’t provide fresh stats/data.

Marketing AI 57

Marketing AI Tips Work Management Ethics 57

FMG Suite

FEBRUARY 22, 2019

Read on for updates from the big social platforms, new studies that reveal how consumers use social, and some resources that can help you improve your social media efforts. They released the following stats, which are pretty good arguments for joining the platform and using it to promote your business: This data (and more insights!)

Social Media 64

Social Media Media Linkedin Guidelines 64

EveryoneSocial

MAY 12, 2020

Typically these guidelines or plans are used to help support company leaders, the organization as a whole, the overall reputation — but also used to keep everyone in the loop. In a study by IBM , it was found that business professionals thought that only 60% of employees would know what to do during a crisis.

Planning 64

Planning Tips Enterprise Management Work Management 64

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Case in point: Cinderella! Lena Xu (Digital Marketing Strategist).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. Now, I am not saying you shouldn’t have guidelines. So what can you do?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Whale Pages

MARCH 4, 2020

For example, if someone goes to Google and types in something like “SaaS growth case study” or “MRR case study”, the content we’ve created on this topic will show up first or second. Again, it’s often just a case of using your common sense and knowing when to stop.

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

EveryoneSocial

AUGUST 16, 2017

During our research for our employee advocacy guide , we found some interesting stats: Employees have an average of 1,090 social connections. Also, a Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing. Stats and findings that support your objectives.

Enterprise Management 89

Enterprise Management Work Management Marketing Management Social Media 89

Moz

MAY 24, 2020

First, what we know: An About page is mentioned in Google’s human rating guidelines as one of the ways to determine the “ expertise, authoritativeness and trustworthiness ”, or E-A-T, of any page. So if the About page comes up in their guidelines, it’s likely they use it as a ranking signal.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Sprout Social

OCTOBER 10, 2019

According to LinkedIn’s guidelines, ads with images are said to drive 20% more clicks. Paying to show off your latest article or update is a brilliant tactic for companies that run frequent case studies or have some awesome slice of knowledge (think: a lead magnet) they can use to reel in clicks. Choosing an Image.

Linkedin 93

Linkedin Paid Search Agency Ads Cost Per Thousand 93

nDash

JULY 14, 2020

If it’s a byline, make sure they understand the editorial guidelines. There are times when marketing managers go overboard with brand voice and style guidelines. Strike a balance between brand voice/style guidelines and freelancer creativity. Why not include internal data or links to case studies along with your feedback?

Work Management 52

Work Management Tips Best Practices Guidelines 52

EveryoneSocial

MARCH 18, 2019

There are social guidelines in place but that you trust them to be involved. The above stat is also growing and shows that your employees probably are advocating on social already, maybe without you realizing. Learn more in our case study here. 5 Key Ways to Inspire Employee Advocacy on Social Media. Weber Shandwick ).

Thought Leadership 70

Thought Leadership Peer-to-peer Work Management Marketing Management 70

Circle Studio

FEBRUARY 21, 2019

However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. A study by MailChimp showed that segmented campaigns received 14.31% more opens and 100.95% more clicks than non-segmented campaigns.

Newsletter 60

Newsletter Email Marketing Click Rate CAN-SPAM 60

EveryoneSocial

SEPTEMBER 3, 2019

Dell’s case study ), the benefits are not solely focused on one department. Related: Need more interesting stats? We got some of the best employee advocacy statistics list for various use cases. I’m sure there are other reasons too that go beyond some of my examples above. You can read that right here.

Budget Programs 56

Budget Programs Efficiency Case Studies Case Study 56

EveryoneSocial

MARCH 26, 2019

For example, this stat showed that 76% of individuals surveyed are more likely to trust content shared by “normal” people than content shared by brands. Social guidelines. Download the case study. Establish social guidelines and policies. These guidelines should be clear and not used as a scare tactic either.

Practices 59

Practices Best Practices Enterprise Management CAN-SPAM 59

SnapApp

OCTOBER 4, 2016

And, yes, of course there should still be room for style and creativity – but the writer needs some guidelines and parameters to work from. Step 2: Incorporate stats, case studies, and images that reinforce the data. So how can you give direction in an efficient, helpful, and consistent way for all freelancers?

Research 101

Research Work Management Practices Best Practices 101

SmarkLabs

NOVEMBER 18, 2019

You can put your all into a sales pitch, with all of the stats to back it up. Take this opportunity to read up on new SEO guidelines and determine how you can improve your site ranking game. While in some cases, it’s advisable (you’ll be making over the rest of the site, why not?) Or they’ll “keep you posted.” Image: Oberlo.

Marketing Websites 79

Marketing Websites Marketing & Strategy B2B Work Management 79

ERDM

JUNE 10, 2019

We wanted to share this article with you, in case you missed it when it originally appeared in the ANA published Marketing Maestros column. Here are some guidelines which emerged from the research: "Be sure that we can easily update our preference information as our needs change and evolve."

Ideal Customer Profiles 40

Ideal Customer Profiles Opt-out Opt-in Deliverability 40

Hubspot

AUGUST 10, 2020

You can use stats, like survey data, for Instagram Stories. What works for HubSpot's socials might not be the case for companies in different industries. Bump recalls, "While you should do research and keep social media manager guidelines in mind as you craft a story strategy, don’t be afraid to try something different.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

EveryoneSocial

FEBRUARY 4, 2019

The best way to prove it is a quick snippet of some social media stats: Close to half the world’s population (3.03 A Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing. The most likely answer for any company here is yes. are on social media accounts. Glassdoor ).

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

EveryoneSocial

AUGUST 18, 2020

Here are a few stats that push the needle for social media management: 80% of people get advice about a purchase through social media. What social guidelines should our company have in place? . Learn more about their use case with employee advocacy. SproutSocial ). What type of content will you post and share?

Social Media 98

Social Media Work Management Marketing Management Media 98

Belkins

NOVEMBER 18, 2019

In most cases, your recipients don’t open your emails because your emails never reach them. Use special tools that view and show stats for your emails to keep track of your spam situation. Monitor your domain stats. When studying your statistics, you must pay attention to the following data: Number of sent emails.

CAN-SPAM 40

CAN-SPAM Phishing Domain Opt-out 40

Convert

APRIL 12, 2021

Everyone else is sharing case studies where they saw a huge lift with just a button color change or small tweak, but your test didn’t get any improvement in conversion, or worse, it seems to have lost money instead, and now you need to present this to your boss. Well, what if your test isn’t actually a loser?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Optinmonster

APRIL 23, 2020

Based on the rating guidelines above, Google shows searchers the most relevant, high-quality results related to what they’re looking for. Let’s be clear, though: there’s never a guarantee of a page one or #1 rank, and with SEO guidelines changing all the time, search engine rankings change with them. Inbound Links.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

EveryoneSocial

AUGUST 7, 2018

In this article you’ll find: Social Recruiting Definition & Stats. Does social recruiting actually work and what data is out there to prove the case for it? A Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing (Corporate handles, ads, company leaders, etc).

Resources 62

Resources Work Management Paid Search Agency Marketing Management 62

EveryoneSocial

JANUARY 13, 2021

Download the case study. Here are some guidelines that can help you establish or update your company values: Keep it short and simple. And while that might be the case, you can be creative and unique with your company values. We put together some of the most interesting internal comms stats with additional analysis.

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Moz

FEBRUARY 4, 2020

The exact formula is unknown, however, based on several studies and experiments we now have a pretty good idea of how it works. You can find Discover stats under the performance section. Studies have also shown that Google’s crawlers prefer pages with semantic groupings and sites that are designed around topic modeling.

SEO 93

SEO Marketing AI Trends SERP 93

Single Grain

OCTOBER 6, 2020

I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. Update any stats/facts/quotes and make sure all links to sources are no more than ~2 years old.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Sword and the Script | B2B

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. 13% say not following brand guidelines. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Case in point?

PR 76

PR Trust Marketing Stats B2B Marketing 76

Hubspot

MAY 13, 2015

This Inbound Methodology Syllabus template is a guideline for a 15-week class. This is a basically a search engine for facts and stats. If you're ever in a pinch for stats for class, Factbrowser.com is just what you need. If you are looking for case studies or your students are searching for examples, Crayon is a gold mine.

Inbound Marketing 28

Inbound Marketing Resources Planning Class 28

Sprout Social

NOVEMBER 15, 2016

In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. With stats like those, it’s obvious that your business should be active on social media. We’ve covered some of these in past articles: Please Link Responsibly: Social Media Guidelines for Alcohol Marketing.

Social Media 94

Social Media Media Business Social Networks 94

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. Content Marketing Stats. Blog Guidelines. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Case studies: 32% increase. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40