Spiralytics

FEBRUARY 1, 2023

This is why mobile user experience (UX) is critical in the success or failure of your business’s mobile app. If you want to boost engagement and lead generation, your mobile app should offer a top-notch experience to convince users that this application is a must-have in their day-to-day lives. Unfortunately, you have to squint.

Design 115

Design Practices Mobile Marketing Best Practices 115

Hubspot

JULY 16, 2019

There was no doubt in my mind that we were losing money -- both in time spent on these manual processes and also lost deals -- but we were also creating pain for our customers and prospects. What a mess. I could never bring myself to spend the money. I'll admit, some of this was my own fault. And there's more ….

Startups 72

Startups Hubspot CRM Paid Search Agency 72

ClearVoice

JULY 27, 2023

Freytag’s Pyramid — well known among screenplay writers, playwrights, and dramatists ( and sometimes called “Freytag’s Triangle” ) — is not your typical topic for staff training within the nonprofit world. Tell your brand’s story, even in a couple of minutes. I know, I know. But did you stop watching?

Examples 72

Examples Paid Search Agency Storytelling Advertising Agencies 72

SmartBug Media

FEBRUARY 12, 2021

You know effective marketing relies on delivering personalized messages to the right audience, but what happens when your organization has complicated workflows or international divisions? Without the right tools, it’s easy to cross wires, overload the wrong people with info, or miss your target altogether. What are Marketo Workspaces?

Marketo 64

Marketo Landing Pages Cross-Selling Marketing Automation Services 64

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Video Tips.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Sprout Social

JULY 6, 2020

These campaigns and posts suggest that your organization is aware of the issues and has internal buy-in to be vocal about your values and role in facing injustice. Recognize your brand’s role. How do you determine your brand’s place? consumers say it’s important for brands to take a stand on social and political issues.

Social Media 145

Social Media Paid Search Agency Marketing & Strategy Media 145

Hubspot

JUNE 1, 2021

While it can be difficult to define the traits of a good employee, it's easy to describe the perks. And what skills can you work on developing to ensure you're considered a good — or even great — employee at your own company? Dweck , means you believe you can develop and refine skills and become better at something over time.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Hubspot 84

Mailmunch

MARCH 25, 2021

Whether your business is an eCommerce store selling pet toys, or an online gaming website with games like Deuces Wild , it’s vital to make your email content relevant for everybody. But since people in different countries have different interests, needs, and values, you need to vary your approach.

Design 68

Design Internet Marketing Email Marketing Newsletter 68

BenchmarkONE

DECEMBER 12, 2018

With the end of the year snowing down upon us, you may have already hit the “Go” button on your holiday marketing emails. It’s easy to extend your well-wishes and cheer during the holiday season, but wouldn’t it be nice to stay in touch all year? Your grandma certainly thinks so.). 1: Define your email marketing goals.

Rules 76

Rules Top of Funnel Tagging Cross-Selling 76

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. Identify your sweet spot. Tyler Durden gets rebranding.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Goodish Agency

JANUARY 29, 2021

Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. Which can then be used to guide your company’s actions, both inside & outside the marketing department. is a trick question.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Writing on the Web

MAY 14, 2014

How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Marketing Craftmanship

MAY 4, 2012

Long before I founded Highlander Consulting, as a college student seeking money for gas and beer, I sold Fairfax vacuum cleaners to housewives in Connecticut. Long before I founded Highlander Consulting, as a college student seeking money for gas and beer, I sold Fairfax vacuum cleaners to housewives in Connecticut.

Paper 100

Paper Tactics Advertisements Advertising 100

EveryoneSocial

NOVEMBER 13, 2018

Understandably, social can become a distraction or a waste of company time. And many business leaders or maybe even in your own mind you make excuses like: “Our customers don’t expect to see our employees on social media.”. “We Why It Matters Your Company’s Employees Are Engaging on Social. can be a daunting step.

Social Media 75

Social Media Media Allocation Training 75

seo.co

OCTOBER 16, 2020

Scale Your Organic Traffic With the Highest Quality Content and Links. And once you wrap your mind around the correct method of nurturing prospects and converting them into customers, you’ll realize that all businesses ultimately work the same way. The basic gist is this: A prospect has no clue that your business exists.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Sprout Social

FEBRUARY 6, 2017

It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. How to define your goals. How to track and measure your goals. 38% said poor tools.

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Hubspot

JANUARY 13, 2021

But with a few tricks in your arsenal, you won’t need a sympathetic audience member to gauge how well you’re doing. Let’s walk through some tips to prepare for your presentation and review some things to avoid. Know your audience. Knowing your listeners is as important as the content of your presentation.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Directive Agency

NOVEMBER 23, 2019

It’s a fair question, but one that can be hard to answer right away. Almost every agency handles pricing differently, but sometimes these discrepancies can cause distrust between potential clients and the agencies they’re looking to hire. Hopefully, this gives you insight on which option works best for your company.

PPC 52

PPC Lead Ranking Paid Search Agency Pricing 52

ClearVoice

APRIL 2, 2019

Freytag’s Pyramid — well known among screenplay writers, playwrights and dramatists ( and sometimes called “Freytag’s Triangle” ) — is not your typical topic for staff training within the nonprofit world. Tell your brand’s story, even in a couple minutes. Embrace the drama we innately crave. I know, I know.

Storytelling 97

Storytelling Examples Paid Search Agency Advertising Agencies 97

Golden Spiral

JANUARY 15, 2019

Anyone who has worked a day in their life can usually point out the “bad hires.” And from the top, you can usually spot bad hires based on their productivity level, morale, and impact on your team. Can you imagine if you were the one responsible for hiring Michael Scott?). This is a case for the good old gut check, too.

Paid Search Agency 85

Paid Search Agency Companies Ethics Work Management 85

nDash

MARCH 31, 2020

I spend hours reading my interviewee’s past writing so I can emulate their tone and style. The buyer can use that product as they wish, even if that means slapping their own name on it. The people who hired content writers — primarily agencies — wouldn’t hire you without bylined links to your previous work.

Ethics 69

Ethics Work Management Ideal Customer Profiles Custom Publishing 69

Heinz Marketing

OCTOBER 25, 2018

You can catch up on everyone we’ve featured thus far in the “How I Work” series here. What is your email management strategy? Giving my body and mind mini-breaks really helps me work more efficiently. What’s your perspective or approach to work/life balance? Are there any work rituals critical to your success?

Work Management 57

Work Management Marketing Management Paid Search Agency Marketing & Strategy 57

Hubspot

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. These platforms were either launched or completely rebranded in 2016 or later.

Social Media 101

Social Media Social Marketing Media Planning 101

Hinge Marketing

NOVEMBER 27, 2013

This is one sure way to waste your firm’s hard-earned money. Our mind tells us to add, when we should be subtracting. Think of it as removing layers rather than adding more to get to the real truth – what’s most important for your firm. We can’t both ask for an opinion and give our own.

Marketing Budget 48

Marketing Budget Research Service Marketing Budget Creation 48

Writing on the Web

JUNE 9, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites? The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money. Another way to do this is with TweetDeck. #3

Social Media 100

Social Media Social Marketing Tips Media 100

Directive Agency

MAY 30, 2019

It’s a fair question, but one that can be hard to answer right away. Almost every agency handles pricing differently, but sometimes these discrepancies can cause distrust between potential clients and the agencies they’re looking to hire. Hopefully, this gives you insight on which option works best for your company.

PPC 40

PPC Paid Search Agency Pricing Price 40

Directive Agency

MAY 30, 2019

It’s a fair question, but one that can be hard to answer right away. Almost every agency handles pricing differently, but sometimes these discrepancies can cause distrust between potential clients and the agencies they’re looking to hire. Hopefully, this gives you insight on which option works best for your company.

PPC 40

PPC Paid Search Agency Pricing Price 40

ConvertKit

MAY 13, 2020

Seven tips to make the Instagram algorithm work for your business. It turns out the key to growing your Instagram following lies in understanding the basic principles behind what the Instagram algorithm does, and how it chooses which posts to surface. Jump ahead. Out with the old, and in with the new (algorithm). Let's dive in.

User-Generated Content 78

User-Generated Content Tips Differentiation Video Marketing 78

Convert

MARCH 10, 2022

When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it. Google Optimize is great — up to a point.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

MKT1

AUGUST 7, 2023

The process of buying software is typically a complicated mess with roadblocks around every corner—and I think it might be getting worse. When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!”

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Content Standard

DECEMBER 14, 2017

How Retail Brands Mess With Your Mind. In fact, if you want to get dizzy thinking about how illogical your brain tends to act, check out this grid of consumer biases collected by Business Insider. There are tons of ways your brain betrays you when you want it to make a smart, sound, objective buying decision.

Buy 42

Buy Pricing Price Amazon 42

ConvertKit

SEPTEMBER 18, 2018

You’ve achieved a milestone in your life. You wrote your first book! This is your book. It’s like your baby, so congratulations on bringing this new life into the world. But, like a baby, your book is fragile. You and your book are in a vulnerable state right now. Questions and doubts run through your mind.

Sample 40

Sample Eye-Tracking Opt-out Rules 40

Outbrain

SEPTEMBER 5, 2019

Publishers aren’t messing around with spam content—at least not on high-quality websites. If you’re simply trying to get traffic to your website from native ads for the sole purpose of turning around and showing ads to those visitors, Google’s going to penalize you for having a low-quality website. Ramp up your testing capabilities.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Level 1: Feed Google.

Google 78

Google SEO CAN-SPAM Communities 78

distribion

MARCH 29, 2017

I have a blog about makeup, I watch YouTube tutorials on how to apply it, and I spend a ridiculous amount of money on it. In my February box, I received a little doodad called a “Z Palette,” which is essentially an empty, magnetic palette that you can place eyeshadow, blush, and highlighter pans.

Social Media 40

Social Media Work Management Media Marketing Automation Services 40

Hubspot

JANUARY 20, 2017

It’s not easy, but with a little recognition and behavior modification, your bedtime routine can go from wrecking your work, to enhancing your productivity. Among such side effects as high blood pressure and diabetes, short sleep can also lead to “frequent mental distress.” 2) Sleep isn’t in your schedule.

Correlation 28

Correlation Design Product Lead Scoring 28

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Impressing someone doesn’t have to be expensive – you just need to spend your money wisely. Ladies and gentleman, let me reveal my secret formula for Valentine’s Day success, guaranteed to impress – or your money back. Using my marketing-inspired method, you can woo your sweetheart for less than $100.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48