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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Velocity Partners

And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? The buzz effect is a direct result of laziness. Hard truth.

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The Future of Customer Service is Personalized and Connected — Plan Your Strategy for 2023 and Beyond

Salesforce Marketing Cloud

The future of customer service starts with learning what customers expect today: a consistent and empathetic connected experience. Challenging economic conditions mean that organizations should focus on cost efficiency and service productivity. Cut costs while improving service. It all starts with service.

Service 98
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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Create a Twitter list of all attendees, and update it each time a new person registers.

Buzz 156
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3 Ways Generative AI Will Reshape Customer Service

Salesforce Marketing Cloud

Customer service organizations today are fighting an uphill battle. Service agents face record case volumes, and customers are frustrated by growing wait times. With nearly half of customers citing poor service experiences as the main reason they switched brands last year, the pressure is on for companies to find a better way forward.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Create a Twitter list of all attendees, and update it each time a new person registers.

Buzz 109
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Creating Launch Buzz with a Coming Soon Landing Page

ConvertKit

Everyone loves the buzz and energy that comes right before a big reveal. This is how it should feel when you unveil a new brand, product, or service. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media.