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Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)

Velocity Partners

And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? The buzz effect is a direct result of laziness. Hard truth.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Create a Twitter list of all attendees, and update it each time a new person registers.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

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7 Ways to Use Social Media to Create Buzz-Worthy Events

Convince & Convert

I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” 7 Ways To Use Social Media To Create Buzz-Worthy Events from Jay Baer. Create a Twitter list of all attendees, and update it each time a new person registers.

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Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. Take the time to create and tailor the best personal message for you. How can I create “buzz”? Or make it personal by offering “behind the scenes” looks at your progress. But how and where do you promote your big announcement?

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Personalized Marketing: It's All About Context

Spiralytics

Personalization as a marketing strategy has been available to marketers for many decades. So, why is there such a buzz about it now? Mass marketing is a thing of the past. Perhaps it’s because we now have the tools to reach millions of people instead of a hundred.

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Creating Launch Buzz with a Coming Soon Landing Page

ConvertKit

Everyone loves the buzz and energy that comes right before a big reveal. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media. Are you ready to build buzz around your upcoming launch? Image via Valentine Lister.