ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. It won’t look the same as it does at in-person events, and that’s ok.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. B2B buying cycles are also much longer than B2C and involve many different stakeholders, compared to B2C purchases, which are often instantaneous and involve one person only. Quick Takeaways.

Tactics 268

Tactics B2B Marketing Work Management Planning 268

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Revel in the luxury of the Phoenician resort and network with your B2B marketing peers from February 28 to March 2. 86% of B2B buyers rely on peer reviews when making a purchasing decision. B2BMX Is Back!

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? Is it fair or even feasible?”

Marketing & Strategy 137

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 137

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Seismic

OCTOBER 24, 2023

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. We welcomed a sold-out crowd of 1,060 attendees from more than 400 companies across 13 different countries, and their energy didn’t disappoint as we kicked things off. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Litmus

AUGUST 7, 2019

You’ll find different channels for marketers, designers, and developers, connect with like-minded peers to chat about ESPs, tools, and email-related events, and follow hot topics and trends like accessibility and AMP for Email. The Litmus Community is where your peers can help you get answers. Meet Your Peers at Litmus Live.

Communities 73

Communities Peer-to-peer Email Marketing Planning 73

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. An interactive and personalized event app can boost engagement for all activities. In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. While onsite: connect in person and online.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Sprout Social

FEBRUARY 1, 2022

Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. In this case, the Wordle buzz was truly impossible for brands to ignore. In this case, the Wordle buzz was truly impossible for brands to ignore.

Peer-to-peer 94

Peer-to-peer Social Media Communities Buzz 94

Marketing Interactions

APRIL 21, 2017

What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. So is talking to customers to hear the reality from them personally. So is talking to customers to hear the reality from them personally. For context, this is a B2B SaaS product.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Salesforce Marketing Cloud

JANUARY 16, 2023

There was a lot of buzz around Trailblazer Bootcamp coming to Berlin. The proof is in the numbers The magic happens when genuine connections are made The real-world value of Trailblazer Bootcamp Two chances to get Salesforce-certified We’re all in it together. Customers and the community embraced the idea with open arms. SIGN UP TODAY.

Peer-to-peer 52

Peer-to-peer Communities Buzz Class 52

Onalytica B2B

JANUARY 17, 2018

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Outbound Engine

JULY 21, 2020

Studies have shown that consumers place a greater value on the direct buying experiences of their peers than on anything else. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? How can you enjoy the business benefits and sales growth that only word of mouth advertising can provide?

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Zoominfo

SEPTEMBER 25, 2019

The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. Keep reading! 5 Unique B2B Direct Mail Campaigns from Topline Film. We have it!”. A great return!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Convince & Convert

NOVEMBER 9, 2015

Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” Entertainment: Jon Stewart is BACK. People love Jon Stewart.

Peer-to-peer 138

Peer-to-peer Companies Cable Startups 138

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Salesforce Marketing Cloud

JANUARY 11, 2023

Along this journey, I’ve discovered a few practices that have helped me make strides in both my personal and professional life. Find your support system 2. Commit to the journey 3. Set up routines 4. Never give up on yourself Paying it forward. Here are the top four ways I set myself up for success to thrive in my career and life. 400 points.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. Live & In Person Companies Increasing Event Investments, Expanding Tools & Tactics to Move Beyond Acquisition.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. Have you ever stopped to wonder how your process compares to your peers? Knowledge is power. Why run the survey? “As I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Sprout Social

JANUARY 27, 2020

Beyond your shared content, savvy B2B software buyers dig through discussions surrounding your brand on social, blogs and review sites , where trusted peers share their insights. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it. Not convinced?

Social Media 102

Social Media Stats Software Social Marketing 102

Valasys

JANUARY 3, 2024

Benefits of 360-Degree Feedback Self-awareness These tools gather feedback from everyone – peers, bosses, even yourself – revealing where you shine and need polish. Then, they create a personalized plan, like a roadmap, for your unique needs. It’s like discovering hidden talents or unseen gaps.

Software 40

Software Peer-to-peer Barriers Transparency 40

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. While onsite: connect in person and online.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. But what do you do when you have (a) a lack of funds, and/or (b) need a way to cut through the noise and reach people in new ways? For many, guerrilla marketing is the answer. Budget-friendly.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

ClickZ

AUGUST 10, 2020

AI can be used with facial recognition technology to detect how much a person likes an advert by their facial expression and creative can be tweaked and updated depending on gender and age demographics in real time. Advances in technology will allow us to hold a true interaction with the consumer, using deep fake technology in real time.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

Outgrow

APRIL 3, 2022

Are you wondering how to make your employee interactions more meaningful? We’ve got you covered! Keep reading to know all about interesting employee engagement ideas that you can deploy at your workplace. What Is Employee Engagement? People often confuse employee satisfaction with employee engagement. Benefits of Engaging Your Employees.

Peer-to-peer 52

Peer-to-peer Outgrow Work Management Merchandising 52

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. You also want to know who is presenting.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40

SendX

AUGUST 31, 2021

It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. It's a very warm email. Discover things to do.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. It should be of no surprise to you that marketing and the way your organization generates sales have altered over time. Sure, traditional digital marketing strategies still work and many are necessary items if you want your company to compete.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Influitive

OCTOBER 28, 2015

Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer. 26% find it most effective for retention – at rates higher than often buzzed-about marketing methods like search engine optimization (SEO; 13%), digital video (7%), and paid search (4%).

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Zoominfo

SEPTEMBER 25, 2019

The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. Keep reading! Toolkits The first of our creative outreach ideas was one of our most successful. We have it!”

Paid Content 100

Paid Content Campaigns Examples B2B 100

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.

Planning 100

Planning Content Marketing Generation Content 100

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. Not long ago, geography and familial ties were the two main factors that created most communities. And boy, could they tell you stories about that. Image attribution: Avel Chuklanov.

Communities 75

Communities Peer-to-peer Brand Identity Branding 75

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

ANNUITAS

OCTOBER 21, 2014

Marketing has evolved and offers many solutions to help us deliver facts and figures to our buyers, but it still can’t deliver those personal relationships. The former buzz phrase of keep your customers happy is really the lifeblood of business today. Next week in Boston, LeadLove kicks off with our first east coast city!

Ad Building 100

Ad Building Peer-to-peer Demand Generation Eloqua 100