Contently

FEBRUARY 24, 2022

Fintech is buzzing. There is a glut of VC funding flowing through the industry. A new contender arrives every day to promise heaven and earth (or cryptocurrency). But as buzzwords and jargon fly around the sector, content marketing leaders may be underusing one of the most critical marketing kit tools—the case study. Try to avoid this.

Case Studies 171

Case Studies Case Study Studies Peer-to-peer 171

Trade Press Services

MAY 6, 2024

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. Pay attention to deadlines to capitalize on cost savings.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Integrated B2B

APRIL 29, 2017

Combine this with reports that word-of-mouth recommendations from peers influence over 90% of B2B buying decisions (according to advocate marketing expert Influitive) and doing advocacy marketing starts to look very attractive indeed. This time, I’ll attempt to define advocacy marketing. Times have changed. Take brand advocacy, for example.

Buzz 40

Buzz Word of Mouth Peer-to-peer Account Based Marketing 40

Martech

MAY 12, 2022

The larger point is well taken – consumers are influenced by peers on social media. To leverage this “authentic” buzz, and improve experience, consumers need to be able to buy on the spot. To leverage this “authentic” buzz, and improve experience, consumers need to be able to buy on the spot. Buy here now. Let us know!

Social Media 94

Social Media Peer-to-peer Media Work Management 94

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. Refresh, Renew, Remix. Ramp Up ROI With Interactivity. Celebrate Killer Content. Get your nominations ready!

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Content4Demand

OCTOBER 8, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Revel in the luxury of the Phoenician resort and network with your B2B marketing peers from February 28 to March 2. 86% of B2B buyers rely on peer reviews when making a purchasing decision. B2BMX Is Back! In person.

Peer-to-peer 52

Peer-to-peer Account Based Marketing Intent Data Content 52

Marketing Insider Group

DECEMBER 17, 2019

Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template. Be creative.

Tactics 264

Tactics B2B Marketing Work Management Planning 264

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

ClickZ

OCTOBER 6, 2020

Events offer the unique opportunity to be among your peers, to immerse yourself in content that you’re passionate about, interface with speakers you admire and connect with sponsors for meaningful, face-to-face conversations. 30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Litmus

AUGUST 7, 2019

You’ll find different channels for marketers, designers, and developers, connect with like-minded peers to chat about ESPs, tools, and email-related events, and follow hot topics and trends like accessibility and AMP for Email. The Litmus Community is where your peers can help you get answers. Meet Your Peers at Litmus Live.

Communities 75

Communities Peer-to-peer Email Marketing Planning 75

Walker Sands

OCTOBER 23, 2023

Here are some of the key security topics that generated buzz among on-site journalists and reporters at these events: Generative AI takes center stage Back in April , I called AI the “unofficial theme” of RSA, and this trend continued with Black Hat and DEF CON. But several common threads ran through them all.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

Heinz Marketing

JULY 28, 2022

Does anyone have flashbacks to high school and having to stand up in front of a room of your peers and deliver a presentation? It’s self-preservation, and when that feels at risk, fight-or-flight impulses kick in and if you’re like me, your brain starts buzzing a mile a minute and your mouth can’t keep up. Prepare your Content.

Peer-to-peer 114

Peer-to-peer Course Buzz Consulting 114

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. Pre-event prep: networking begins early.

Conference 69

Conference Peer-to-peer Vendors Network Marketing 69

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As you nail down strategies to connect with your buyers and customers in a post-pandemic world, access some of these hot topics to learn which techniques your peers are seeing success with. Experts on Scaling ABM.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Marketing Interactions

APRIL 21, 2017

What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. And – 94% of respondents gave the most credence to peer reviews and user-generated content. For context, this is a B2B SaaS product. It plays a key role in a complex workflow.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Seismic

OCTOBER 24, 2023

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. We welcomed a sold-out crowd of 1,060 attendees from more than 400 companies across 13 different countries, and their energy didn’t disappoint as we kicked things off. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

Salesforce Marketing Cloud

JANUARY 16, 2023

There was a lot of buzz around Trailblazer Bootcamp coming to Berlin. The proof is in the numbers The magic happens when genuine connections are made The real-world value of Trailblazer Bootcamp Two chances to get Salesforce-certified We’re all in it together. Customers and the community embraced the idea with open arms. SIGN UP TODAY.

Peer-to-peer 52

Peer-to-peer Communities Buzz Class 52

SnapApp

MAY 1, 2015

One of the goals of Chief Marketer is to offer insight for marketers into the innovative campaigns of their peers, and to dive into the minds of the marketing elite. These all-stars are recognized by the PRO Awards – Chief Marketer’s annual celebration of marketing excellence. The Solution. Find out who won!

Interactive Marketing 48

Interactive Marketing Buzz Peer-to-peer Advertising Benchmark 48

Outbound Engine

JULY 21, 2020

Studies have shown that consumers place a greater value on the direct buying experiences of their peers than on anything else. So how do you generate the buzz you need to differentiate your brand and boost demand for your services? How can you enjoy the business benefits and sales growth that only word of mouth advertising can provide?

Word of Mouth 52

Word of Mouth Small Business Marketing Advertisements Advertising 52

Martech

JUNE 21, 2023

People trust their peers and their friends. But let’s face it — the “publish and pray” era of content marketing is long gone. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. But what if there was a way to increase your content’s reach right out of the gate?

Marketing & Strategy 135

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 135

Sprout Social

FEBRUARY 1, 2022

Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. In this case, the Wordle buzz was truly impossible for brands to ignore. In this case, the Wordle buzz was truly impossible for brands to ignore.

Peer-to-peer 92

Peer-to-peer Social Media Communities Buzz 92

Convince & Convert

NOVEMBER 9, 2015

Along with a brand new name (Turo), the peer-to-peer car rental service also announced $47 million in Series C funding. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” Entertainment: Jon Stewart is BACK. People love Jon Stewart.

Peer-to-peer 137

Peer-to-peer Companies Cable Startups 137

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Onalytica B2B

JANUARY 17, 2018

Of course, brands still do traditional advertising for brand awareness, which still goes down well with consumers and sparks conversations (there’s no denying the popularity and buzz around John Lewis’ Christmas adverts in the UK as soon as we hit November) but revenue generated from this marketing stream is in rapid decline.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. Have you ever stopped to wonder how your process compares to your peers? Knowledge is power. Why run the survey? “As I know I do.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Salesforce Marketing Cloud

DECEMBER 13, 2022

We’ve all heard the buzz around economic unpredictability — which results in the need for more efficiency and cost savings. Challenging economic conditions mean that organizations should focus on cost efficiency and service productivity. Cut costs while improving service. It all starts with service.

Service 98

Service Planning Personalization Peer-to-peer 98

Zoominfo

SEPTEMBER 25, 2019

The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. The campaign was a success, as it generated a lot of positive buzz — and more importantly, it generated revenue. Keep reading! 5 Unique B2B Direct Mail Campaigns from Topline Film. We have it!”. A great return!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

You can also take advantage of the media buzz and borrow social proof with publications. Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. Engage With Influencers.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

illumin

JUNE 7, 2019

While some brands chose to play it safe, the most buzz was circling around those that took creative risks. Pride kickoff is in full swing. According to Forbes , LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. Here are just a few things marketers can focus on: Think Big. Make an Impact.

Peer-to-peer 52

Peer-to-peer Ad Building Advertising Agencies Mobile Advertising 52

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. Pre-event prep: networking begins early.

Conference 45

Conference Peer-to-peer Vendors Network Marketing 45

Salesforce Marketing Cloud

JANUARY 11, 2023

Find your support system 2. Commit to the journey 3. Set up routines 4. Never give up on yourself Paying it forward. From being a radio host to working at a call center, in sales, and now as a Senior Salesforce Admin , I’ve had quite a career journey. Here are the top four ways I set myself up for success to thrive in my career and life.

Peer-to-peer 98

Peer-to-peer Communities Case Studies Work Management 98

seo.co

MARCH 12, 2021

When you think about marketing, what comes to mind? For most business owners and marketers, traditional strategies and textbook campaigns are first up. But what do you do when you have (a) a lack of funds, and/or (b) need a way to cut through the noise and reach people in new ways? For many, guerrilla marketing is the answer. Budget-friendly.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. The Voting Lines Are Open The 2020 B2B’s Choice Award. Voting is officially open for the 2 020 B2B’s Choice Award !

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Valasys

JANUARY 3, 2024

Benefits of 360-Degree Feedback Self-awareness These tools gather feedback from everyone – peers, bosses, even yourself – revealing where you shine and need polish. So, whether you’re a rookie intern or a seasoned professional, 360 feedback tools can be your secret weapon for unlocking your full potential.

Software 40

Software Peer-to-peer Barriers Transparency 40

DealSignal

SEPTEMBER 18, 2018

Actively participating in industry events and sharing ideas with our peers is an important way for us to keep abreast of current trends and best practices, as well as learn about the newest martech and salestech product developments, so that we can help our customers be more successful. You also want to know who is presenting.

Conference 40

Conference Peer-to-peer Vendors Network Marketing 40