Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

KoMarketing Associates

APRIL 28, 2015

Online Buzz. This is different from online reviews in that it’s usually general buzz about the B2B company’s products and services as a whole, instead of reviewing a specific experience as a consumer, from one individual’s perspective. Examples of great online buzz include: Press coverage of new products, launches, etc.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements.

Small Business Marketing 103

Small Business Marketing Content Marketing Advertising Agencies Business 103

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. It will be interactive, engaging, and hands-on. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

Here's what's on tap for marketing industry events for October. October 1-6, DMA2011 Boston, MA: With over 300 marketing experts talking about social, mobile, mail, search, data, attribution and more – you’ll be up to date with the latest trends. It will be interactive, engaging, and hands-on. October 10-13, Web 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Webbiquity

JANUARY 24, 2011

Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Create animations? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JANUARY 4, 2006

« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

KoMarketing Associates

APRIL 24, 2014

Live Events & Trade Shows. As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Mobile Marketing. Use of relevant keywords and phrases. Final Thoughts.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hinge Marketing

APRIL 12, 2016

Best Uses – Video blog posts, capturing educational events, internal training. This is the kind of video that generates buzz, sets you apart and wins awards. Download Hinge’s Content Marketing Guide for Professional Services Firms for more tips on creating content that builds credibility and demonstrates expertise.

Cost 133

Cost Budget Programs Video Marketing Product 133

markempa

MAY 23, 2005

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. How Do You Integrate Your Offline and Online Marketing? Promote Offline Events With Blog Content.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today. 5) Webinars.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Writing on the Web

JULY 20, 2010

Live events. Post on Google Buzz. 4 Steps to Creating Massive Online Visibility. Multiple Pathways to Online Profits. 3 Biggest Challenges for Online Content Marketing? Online Marketing Pathway to Profits Milana Leshinsky multiple streams of income online income women entrepreneurs.

Ning 100

Ning Digg Buzz Blogger 100

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Content Standard

JULY 28, 2015

The online retailer pulled out all the stops in creating media buzz for what promised to be a one-day sales event “bigger than Black Friday.” Amazon’s primary goal was to use the event as a way to boost subscriptions to its premium account service, Amazon Prime, and drive revenue. .

Amazon 40

Amazon Campaigns Buzz Marketing & Strategy 40

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? Our night-time rainy season has started and the hills are alive with greenery… Do I blog about these events? Post on Google Buzz. Don’t Jerk Readers Around: 5 Tips for Staying on Track.

Personalization 100

Personalization Ning Business Digg 100

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Credit: www.forzaitalianfootball.com.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Writing on the Web

DECEMBER 13, 2010

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. They would rather have a root canal than deliver even a 3 minute elevator speech at a networking event. Post on Google Buzz. Subscribe to the comments for this post?

Practices 100

Practices Content Marketing Digg Content 100

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58 At the mid-year point, in 2003, Kristins marketing budget was cut by 50%.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. When I was at the Affiliatedotcom.com event , I asked many of my colleagues which speakers they found most relevant, and why. Post on Google Buzz.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

AUGUST 22, 2011

Do you ever pause to think about the search terms prospects are using to find you online? This should be your mindset when you are creating new offers, launching marketing campaigns, and generating buzz around your brand. Check Out Industry Events. Start With Interviews.

Search Marketing 28

Search Marketing Online Marketing Adwords Buzz 28

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Writing on the Web

SEPTEMBER 2, 2010

Here’s what’s coming soon: I’m preparing to deliver a big webinar series on better blog writing , and a live workshop on the psychology of content marketing for an ad agency in the Netherlands in November. Post on Google Buzz. Content Marketing Ideas: Rethinking Blogging. Share this on del.icio.us.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Strategic-IC

APRIL 23, 2023

The Metaverse also opens up opportunities for brand collaborations, NFTs, immersive VIP experiences and hybrid events that make the most of both virtual and physical elements. The rise of AI By now, we’ve all heard the buzz around the latest AI trailblazer, ChatGPT, and what it could mean for the future of B2B marketing.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

SnapApp

JULY 10, 2018

If you want to stay up-to-date with news and trends in marketing tech and campaign optimization, bookmarking DemandGen’s blog is a must. Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing.

Training 48

Training Demand Demand Generation Agencies Planning 48

KoMarketing Associates

SEPTEMBER 14, 2015

In today’s hypercompetitive and flooded market, the concept of shareability is becoming more and more important. To generate buzz about your business, whether through organic search or via social media channels, Mari Smith says that it is necessary to keep your audience’s audience in mind. Final Thoughts.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? However, as Krol’s article shows, the telephone shouldn’t stand alone.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Webbiquity

SEPTEMBER 13, 2010

promoting an event that is already past) or dead links, buttons that don’t work, or features that don’t function appears scruffy and uncared for. There are certain over-inflated egos in the worlds of SEO and online marketing who are very poor at this. Post on Google Buzz. Maintain your blog. Be patient!

Digg 100

Digg Blogger Broadcasting Buzz 100

Hubspot

OCTOBER 6, 2016

But this overlooked marketing strategy can actually be a great way to build authority, get important eyes on your content, and start generating some targeted buzz for your agency. 4) Paid Online Marketing. Most agencies ignore paid marketing altogether, with only 7% reporting it as a valuable lead generation channel.

Paid Search Agency 72

Paid Search Agency Advertising Agencies Ad Agencies Lead Scoring 72

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Thats why I’m excited to interview Paul Dunay, Director of Global Field Marketing for BearingPoint. Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation Leads Lead 120