SmartBrief - Marketing

DECEMBER 4, 2023

With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend. One reason why many experiential marketers like to use influencer marketing in conjunction with their events is that influencers can be a powerful tool for the longevity of the event.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Martech

FEBRUARY 28, 2022

For all of the buzz surrounding the metaverse , there are specific use cases that marketers should be intent on leveraging in virtual 3D spaces, including games. A sporting event, for instance, requires arena billboards and advertisements on the virtual teletron. Get the daily newsletter digital marketers rely on. Why we care.

Advertising Agencies 82

Advertising Agencies Ads Mobile Advertising Buzz 82

Hubspot

JANUARY 12, 2024

Get more business ideas and trendy data in our weekly Trends Newsletter. Tourism While its neighbor Japan remains top of the bucket list for many travelers, South Korea is enjoying its own tourism buzz as well. For shoppers: A major event, Korea Grand Sale , offers promotions galore from mid-January to the end of February; ?

Startups 77

Startups Business Buzz Curation 77

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

Social Media 154

Social Media Analytics Campaigns Media 154

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 108

Examples VALS Newsletter Communities 108

Animalz blog

MARCH 21, 2024

They layer on newsletter, social, and community tactics to build lasting connections with their readers. SparkToro’s Audience Research Newsletter is a great example of audience building. But as algorithms have gotten more fickle and competition has increased, that’s become a risky bet.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. The brand includes user-generated content, such as pictures of users posing with the bags they bought from Chiaroscuro, which the users share with them as part of their newsletters. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

ClearVoice

OCTOBER 9, 2018

A PR or marketing agency might wind up with clients from the hospitality, health, banking, fashion and interior design sectors, not to mention some community non-profits and charitable events. Let’s make an indoor park for an upcoming event.” What if your activation at this event is just to provide voter registration?”

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. The first and most important is Google Chrome’s depreciation of third-party cookies. Deals & Packages.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Vision6

JANUARY 15, 2024

Whether it’s making a purchase, signing up for a newsletter or accessing exclusive content, it’s all there in one convenient location. When to use omnichannel marketing Flash sales or new releases Once you’ve leveraged your channels , your brand is in a good position to reach a broader audience and create a widespread social buzz.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. Pre-launch marketing activities are like movie teasers.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

AUGUST 25, 2023

Much of a product marketing campaign involves generating buzz and excitement. Send email newsletters. Its newsletter audience grew by more than 70%. And this success even drew an unprecedented number of participants to Dreamforce, the company’s biggest event of the year (held virtually in 2020). Use social media.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SmartBrief - Marketing

OCTOBER 3, 2023

One of the biggest trends in Hollywood of late is crossover events that involve different intellectual properties. This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience.

Marketing Budget 52

Marketing Budget Brand Identity Branding Business 52

Hubspot

MARCH 3, 2020

Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. After you've set your budget and planned the event, you need to discuss where you're going to market it. Most cities have bulletins or forums where community events are advertised. City Bulletins or Forums.

Planning 88

Planning Paid Search Agency Business Press 88

BenchmarkONE

JULY 15, 2020

The K12 Edition enables school communicators to create beautiful and on-brand school newsletters effortlessly. Keeping your communities abreast of the most up-to-date information regarding school events, policies, and more is not a task to be taken lightly and therefore requires some serious tools to get the job done.

Features 56

Features Outreach Marketing Management Buzz 56

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Sprout Social

FEBRUARY 7, 2023

Sprout’s Employee Advocacy reporting tools give you the data needed to quantify your advocacy program , and to connect results to leads, event registrations and more. Advocacy expands your candidate pool and generates positive social sentiment and buzz that increases your application volume.

Stats 91

Stats Buy Budget Programs Sales Qualified Leads 91

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. What’s creating the most buzz on social media? . Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage.

Analysis 52

Analysis Paid Search Agency Companies Media 52

SendX

AUGUST 31, 2021

The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. Harry's holiday newsletter Harry's is a DTC brand that manufactures and sells shaving supplies and men's personal care products. They have used the PS to encourage people to create buzz on social media.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Excelsior Research

APRIL 22, 2022

The Expo 2020 Dubai is the biggest and most ambitious event in the history of the Emirate of Dubai. Now that you have finished reading on the World expo let’s return to our key topic that has created a buzz around the world, Dubai expo 2020. Why are Newsletters an effective way of marketing? Read more about the Dubai Expo 2020.

Allocation 52

Allocation Buzz Mobile Marketing Conference 52

Content Standard

FEBRUARY 2, 2023

What’s the buzz around ChatGPT? The Washington Post and The Guardian, Australia using AI to generate local sports event coverage and short reports and alerts on election and Olympic games outcomes. OpenAI triggered a media frenzy when it opened its ChatGPT interface for the public to engage with.

Marketing AI 115

Marketing AI Lead Ranking Generation Paid Search Agency 115

Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Social Share of Voice (SSOV) Social Share of Voice (SSOV) tells you how much buzz your brand is creating. Conversion Rate Think of your Conversion Rate as the finish line in a race. For B2B companies, the Conversion Rate is key.

Social Media 203

Social Media Cost Per Click Cost Per Thousand CPM 203

Sprout Social

JUNE 14, 2022

Transactional SMS marketing messages are sent in response to an event or action. For example, you could use SMS to promote a contest or sale on social media or include a link to an email newsletter in your text messages. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups.

SMS 103

SMS Marketing & Strategy Marketing Strategy Planning 103

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? Aside from the occasional event sponsorship, local businesses usually focus on advertising. You grow your mailing list, your partner receives buzz around their product. You can see it everywhere. Glad you asked!

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

BenchmarkONE

JULY 29, 2020

Yet, creating content for newsletters, websites, blog posts, landing pages, and whitepapers requires a bit more heavy lifting and strategy. Creating media targets and writing tailored pitches helps get the information out to reporters, sharing with the world, and creating buzz. PR-Related Tasks. Securing Media Meetings.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.

Viral Marketing 103

Viral Marketing Work Management Planning Paid Search Agency 103

Litmus

MAY 16, 2023

While we’re all still in the process of figuring out what regulations we should implement around AI, the conversations around what is legal and ethical in the industry are buzzing. In a recent edition of our newsletter Litmus Weekly , we used generative AI to assist with email copywriting. Do Email Marketers Need AI?

Marketing AI 78

Marketing AI Email Marketing Practices Paid Search Agency 78

PureB2B

JUNE 12, 2016

Now that people are aware of your industry, brand, or product, you need to gather these leads through offline and online forms, webinars, website trackers, and newsletters so your sales people can follow-up on them. These can also be the landing pages on websites or forms for newsletter subscription. Lead Generation. Final Note.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Content Standard

JULY 2, 2019

Social media contests have long been known to stir up engagement, and when you bring email into the picture, you can further maximize participation and generate even more buzz around your brand. Spread the Word About Special Events and Deals Through Both Channels. Feature Your Audience’s Social Media Photos in Your Newsletters.

Social Media 96

Social Media Email Marketing Social Marketing Paid Search Agency 96

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Buzz Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. The first users of the product came from meetups and conference-based events, online content, and proactive reach-outs to our networks, dev thought leaders, and open source maintainers. Urban Sitter came through this.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Vision6

OCTOBER 12, 2022

An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour. Drip campaigns based on dates or events. Anniversaries like birthdays or date of first purchase Subscription renewal Pre/post events. Event Email Drip Campaign. What is an email drip campaign?

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Content Standard

MARCH 28, 2018

SXSW has become one of the biggest global events featuring the intersection of technology and culture. The event was part of the Beautyrest #campaign ‘Be more awake’ [link] via @Adweek #SXSW #Advertising #Brands pic.twitter.com/oxMlE0rA3B. For more stories like this, subscribe to the Content Standard newsletter.

Advertising Agencies 70

Advertising Agencies Conference Buzz Storytelling 70

Launch Marketing

SEPTEMBER 18, 2019

Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. A consistent schedule that includes subjects like events, trending topics or key content updates will get your followers into the habit of consuming and sharing your content.

B2B Marketing 71

B2B Marketing Content Marketing Planning B2B 71

Outbrain

DECEMBER 1, 2022

Examples of local advertising include a flyer drop in surrounding neighborhoods, a social media ad targeted to the local radius, partnerships with other local businesses, or hosting a public event for the local population. As we’ll see below, this strategy can prove helpful by joining efforts for future promotions and events.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26