Marketing Craftmanship

APRIL 29, 2013

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 100

Newsletter Word of Mouth B2B Thought Leadership Thought Leadership 100

GreenRope

APRIL 21, 2020

Generate Buzz on a Shoestring with These 8 DIY Marketing Tips. Automate a newsletter, offering discounts, secret sales, and other deals for subscribers. By Laura Gayle, Business Woman Guide. Managing a small business often comes with a small marketing budget. Employ SEO techniques to drive more traffic to your company website.

Buzz 52

Buzz Advertising Agencies Marketing Budget Tips 52

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) I got an email from a client who lamented the poor results from her emailed newsletter. This would be a good time to check your own e-newsletter for opportunities for improvement. Post on Google Buzz. Add this to Google Reader.

Newsletter 100

Newsletter Digg Work Management Banners 100

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Litmus

JUNE 30, 2023

We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). Watchout Substack: WordPress and Beehiiv have entered the newsletter wars. This isn’t your ordinary email newsletter. So grab a cup of coffee, sit back, and sip on the biggest headlines shaping the email industry.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Animalz blog

MARCH 21, 2024

They layer on newsletter, social, and community tactics to build lasting connections with their readers. SparkToro’s Audience Research Newsletter is a great example of audience building. But as algorithms have gotten more fickle and competition has increased, that’s become a risky bet.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Contently

FEBRUARY 17, 2023

It can drive more sales , help customers make decisions, and generate buzz around your product or service. While the overall experience was wonky, buzz about the experiences (held in NYC, London, and San Fransisco) was exactly what the company needed—almost 287 million hours of the season were viewed in the opening weekend.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

Martech

FEBRUARY 28, 2022

For all of the buzz surrounding the metaverse , there are specific use cases that marketers should be intent on leveraging in virtual 3D spaces, including games. Get the daily newsletter digital marketers rely on. system also allows ads to be dynamically updatable. Why we care. Processing.Please wait.

Advertising Agencies 84

Advertising Agencies Ads Mobile Advertising Buzz 84

Hubspot

JANUARY 12, 2024

Get more business ideas and trendy data in our weekly Trends Newsletter. Tourism While its neighbor Japan remains top of the bucket list for many travelers, South Korea is enjoying its own tourism buzz as well. Source: Similarweb Notably, Musinsa raised $190m last year, at a time when VC money is cooling on Asian startups. Hefty goal?

Startups 73

Startups Business Buzz Curation 73

Martech

JANUARY 11, 2024

And it’s why every publication you read now has a dozen newsletters.” In fact, it’s what’s behind the meteoric rise of Substack and The New York Times’ growth to over 9 million digital subscribers. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

Email Marketing 125

Email Marketing Marketing AI Enterprise Management Work Management 125

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Litmus

MARCH 5, 2021

Want more ways to improve your newsletters? See how your emails stack up—in our Live Optimization Workbook (newsletter edition!). Explore all the ways email marketing experts would make real-life newsletters more effective. Then, apply those takeaways to your own email newsletters. A newsletter? Compare notes ?.

Examples 104

Examples VALS Newsletter Communities 104

ClearVoice

OCTOBER 9, 2018

Be a content hero: Join the league of ClearVoice newsletter subscribers! The post Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses appeared first on ClearVoice. You can find something bigger than your brand to believe in, and you can leverage that for publicity's sake.'

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Litmus

MARCH 29, 2023

A now-patched Outlook zero-day bug has the email world buzzing. This isn’t your ordinary email newsletter. Will this change how marketers think about the platform? Email is a key marketing tactic in an unpredictable economy! Psst, security friends. You seen this? Stop bugging your customers with off-base emails. We make art, not SPAM!

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Martech

MAY 12, 2022

Get the daily newsletter digital marketers rely on. To leverage this “authentic” buzz, and improve experience, consumers need to be able to buy on the spot. But for digital marketers, it’s important to see how consumers prefer to shop now and moving forward. 30% of consumers say they shop online at least once per week. Why we care.

Social Media 90

Social Media Peer-to-peer Media Work Management 90

ClearVoice

SEPTEMBER 22, 2023

Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. Doing giveaways can also be a great way to get more emails for your newsletter campaigns. Using content curation with UGC gives your audience fresh content that can build buzz for your brand.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

QuanticMind

AUGUST 3, 2023

What Apple’s iOS 17 privacy shift means for marketers [:05] Apple’s next iOS update is buzzing with more user customization, a new mindfulness app, and.Link Tracking Protection. Sign up for the Basis Scout newsletter! Learn more about how the ongoing Hollywood strikes are impacting the TV advertising industry. Five days D.

Privacy 52

Privacy Advertising Agencies Advertisements Advertising 52

Convince & Convert

JULY 30, 2015

They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. When the USA and Japan were competing for the World Cup, buzz for the event was increasing all the time. Get our Definitive email newsletter.

Social Media 152

Social Media Analytics Campaigns Media 152

QuanticMind

SEPTEMBER 21, 2023

OpenAI hopes ChatGPT Enterprise will answer employers’ data privacy concerns [:05] With all the buzz around generative AI , there’s also been significant concern around data and privacy—particularly from companies concerned with protecting their proprietary data. Sign up for the Basis Scout newsletter!

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration. Business Email *.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

QuanticMind

JULY 13, 2023

Sarah Silverman Sues OpenAI and Meta Over Copyright Infringement [:02] Since generative artificial intelligence ’s dramatic public debut last fall, there’s been a lot of buzz around how best to regulate it, within an advertising context and beyond. Sign up for the Basis Scout newsletter !

Paid Search Agency 52

Paid Search Agency Copyright Marketing AI Advertising Agencies 52

markempa

DECEMBER 6, 2006

« Avoid wasting your Pay-Per-Click lead generation budget | Main | Podcast: Sales and Marketing the Six Sigma Way » Where do Your Email Newsletters go? If you currently are sending e-newsletters, heres an idea for you consider. You can apply this concept to your existing e-newsletter. Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. General Mills saw a 26 percent increase in revenue by adding above-the-fold inventory to their newsletters.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Martech

JUNE 14, 2023

And while the world is buzzing with AI advances, there are still many quick-win opportunities to better nail the basics. Welcome series for newsletters Newsletters have taken off in the last few years and it’s not hard to see why. The key lies in identifying the right areas to automate. They’re a powerful tool for engagement.

Automation 86

Automation Organization Marketing Automation Services B2B 86

Contently

FEBRUARY 28, 2023

The buzz of a bee. Subscribe to The Content Strategist newsletter for more articles like this sent directly to your inbox. The rumble of traffic. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. For starters, brands should claim, optimize and integrate the Threads profile into website and email newsletter templates. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Twitter 52

Twitter Phishing Domain Privacy 52

ClearVoice

AUGUST 25, 2023

Much of a product marketing campaign involves generating buzz and excitement. Send email newsletters. Its newsletter audience grew by more than 70%. But technical content is often dry and boring. The key is finding ways to bridge the gap between the technical and marketing teams. Use social media. The proof is in the numbers.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation.

Marketing Budget 52

Marketing Budget Brand Identity Branding Business 52

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Parse.ly

JULY 7, 2022

It helps you see when an article is taking off and when there’s buzz around your stories. What’s creating the most buzz on social media? . Or, if there’s an article that’s taking off on certain platforms, capitalize on its popularity by distributing it on other platforms like your newsletter, social media, or your homepage.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Scoop.it

MAY 4, 2023

Add UGG to Your Email Newsletter Newsletters play a pivotal role in keeping your customers engaged with the brand. The brand includes user-generated content, such as pictures of users posing with the bags they bought from Chiaroscuro, which the users share with them as part of their newsletters. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

PureB2B

DECEMBER 3, 2021

Regardless of where your stance is on live B2B events, there’s something to be said for the general buzz and attention they gather in the space. A great use of that trending buzz is to put together a post-event webinar, leveraging the thought leadership built by that specific event’s theme or area of concentration.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Contently

FEBRUARY 1, 2023

Content can help drive “buzz” with social media campaigns, blog posts, earned bylines (sometimes written by content and placed by the communications team), third-party posts, and email marketing campaigns that showcase the new product.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Vision6

JANUARY 15, 2024

Whether it’s making a purchase, signing up for a newsletter or accessing exclusive content, it’s all there in one convenient location. When to use omnichannel marketing Flash sales or new releases Once you’ve leveraged your channels , your brand is in a good position to reach a broader audience and create a widespread social buzz.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52