Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Scoring 118

Lead Scoring Lead Ranking Top of Funnel Budget Programs 118

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? 15 Marketing Newsletters to Follow.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. We’ve curated a list of our favorite marketing blogs and newsletters – resources you can go back to again and again for up-to-date information to implement in your business right away and get results.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Litmus

DECEMBER 8, 2020

You’ve probably seen it in person or during our virtual Litmus Live events. But how do you take advantage of that feedback and apply it to your own campaigns—especially after the live event is over? But how do you take advantage of that feedback and apply it to your own campaigns—especially after the live event is over?

Newsletter 73

Newsletter Optimization Email Marketing Design 73

Jackie Walts

APRIL 1, 2020

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Do your best work on your newsletter.

Newsletter 76

Newsletter Opt-out Opt-in Demand Generation 76

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. The post The Best Event Marketing Ideas From 2017 appeared first on Marketing Insider Group. Not more ‘stuff.’

Event Marketing 221

Event Marketing Best Practices Paper Marketing & Strategy 221

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 92

Newsletter Spending Linkedin B2B Marketing 92

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. There are so many reasons to make email newsletters a priority.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Personalization 114

Personalization Conference Customer Surveys Newsletter 114

Top Rank Marketing

DECEMBER 8, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Scoop.it

AUGUST 16, 2022

An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. You can keep the subscribers informed about the latest news, upcoming events, product launch, and any other tips that can facilitate better usage of the products or services. Defining a Curated Newsletter.

Curation 85

Curation Newsletter Business User-Generated Content 85

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

RebelMouse

APRIL 23, 2021

Many sites send out newsletters, and some send out multiple varieties of their newsletters. We want to be able to promote specific newsletter pop-ups to our users depending on the section that they land on. Let's start with a common example. In this scenario, we might have U.S., Europe, and Asia as our general sections.

Opt-out 98

Opt-out Newsletter Verticals Opt-in 98

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Click Rate 97

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Valasys

NOVEMBER 23, 2022

Though it may not talk about all the ‘happening’ events link Instagram, it has definitely played a major role in empowering budding entrepreneurs with acknowledgments and engagements from all around the globe, notably to those who were uncertain about their brand. LinkedIn Newsletters: What are they and why should you have one .

Newsletter 40

Newsletter Linkedin B2B Thought Leadership Interactive Marketing 40

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. And when you sign up for these newsletters, there’s actually a method for making the most of them, so any valuable information you learn is easy to access and use. We have a better ‘newsletter reading strategy’ that we use for this.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Launch Marketing

OCTOBER 21, 2020

An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company newsletter, you want to reach as many people that are interested in your offerings as possible. When addressing your newsletter audiences, messaging matters. Sign Up Form.

Newsletter 80

Newsletter Tactics Trigger Marketing Marketing Prospects 80

Metadata

MARCH 10, 2021

And yes, this is the February customer newsletter. Corelight hosted a number of exceptionally well-received virtual events last year, including network security “capture the flag” races and on-demand webinars. This made it easier for Corelight to budget for each event after their return on ad spend became so predictable.

Newsletter 52

Newsletter CPL Cost per Lead Sales Qualified Leads 52

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

KoMarketing Associates

FEBRUARY 11, 2016

However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Share Events or New Products.

Newsletter 120

Newsletter Marketing Mix B2B Marketing Curation 120

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. You already want to build an engaging email newsletter, but you didn’t know where to start. In this guide, we’re sharing easy and practical tips to create a newsletter that brings joy to your audience’s inboxes, and brings you results you want.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Martech

MARCH 30, 2022

Paramount+ series Star Trek Picard, Season 2 premiere virtual event. During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Enter the Zoom era, and increased demand for remote experiences and virtual events.

Multi-Channel 84

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 84

SpotMe Blog

AUGUST 25, 2022

New to hybrid event planning? A hybrid event can be a great investment for your company – in fact, 86% of B2B organizations that host one see a positive ROI within 7 months. But, to get to that ROI, you first have to know how to plan a hybrid event – and that’s where it gets tricky. What is a hybrid event? Let’s dig in!

Planning 98

Planning Practices Budget Programs Work Management 98

SmartBug Media

JUNE 1, 2020

but when you’re starting out, there is a good chance that the first email you set up will be a newsletter. Email newsletters are weekly or monthly roundups of company news or offers, depending on your industry. Here are seven steps for getting started with email newsletters in Marketo. There is so much you can do?but

Marketo 94

Marketo Newsletter Verticals Lock-In 94

Anyword

MAY 14, 2020

The thing is, I have a relatively simple solution that’s mitigating the issue: Newsletters. I decided to scrap the habit, and instead, I subscribed to a bunch of newsletters. These days, I have daily subscriptions to three current events digests and about eight industry newsletters (and I know that’s still a lot ).

Newsletter 52

Newsletter Acquisitions Work Management Conversion Rate 52

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 79

Newsletter B2B Thought Leadership B2B Thought Leadership 79

BenchmarkONE

NOVEMBER 10, 2020

School and/or District Email newsletters can get stale pretty quickly. As K12 communicators and educators, you’re sharing important information, so it’s crucial that your newsletters not only stay interesting, but that they can hold the attention of your audience. . Prioritize Your Banner Image. Remember, the Clock is Ticking .

Newsletter 63

Newsletter Tips Banners Rules 63

DivvyHQ

SEPTEMBER 18, 2020

As the most used form of content marketing in B2B, company newsletters are still a vital communication mechanism for both customers and staff. Here are some ideas to reinvigorate your newsletter if you feel like it's fallen into a sad state. Even more-so when they're actually good (and useful).

Newsletter 64

Newsletter Paid Search Agency Companies B2B 64

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Webinar Metrics 52

Webinar Metrics Practices Product Peer-to-peer 52

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. How can you generate ROI from events when attendance and engagement continues to plummet at B2B events?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

EveryoneSocial

NOVEMBER 16, 2020

The company newsletter has long been a staple in the internal communications toolkit. One of the most common and traditionally easy ways to achieve that goal was with a company newsletter. Many organizations are now tapping into the power of employee advocacy , as their company newsletter alternative. And rightfully so!

Newsletter 64

Newsletter Companies Distribution Communities 64

Martech

MARCH 2, 2022

Benioff made clear that his optimism about digital transformation is tempered by world events, including the Russian invasion of Ukraine and the ongoing pandemic. Benioff also offered a glimpse into how a large organization is welcoming back professionals to their New York office space and events. Why we care. COVID morale.

Work Management 92

Work Management Enterprise Management Digital Transformation Paid Search Agency 92