SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. The activities are planned to attract a larger target audience to their conference. Shopify gained new users by deriving commitment and authenticity and actively engaging with the community.

Case Study 90

Case Study Case Studies Work Management Studies 90

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. The project turned into a huge community relations win, with enormous press coverage, books, films, and even the birth of an in-house employee-driven photography project.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

InsightSquared

NOVEMBER 17, 2017

Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time. Last week, tens of thousands of kindred spirits descended upon San Francisco to absorb the energy exuded from our favorite CRM’s annual conference extravaganza. A Sales Ops Playground: Dreamforce 2017.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Content Standard

SEPTEMBER 10, 2021

Campaign/Launch Content A campaign is a perfect opportunity to create timely content that generates buzz and interest. Image attribution: Jena on TikTok This content worked well because: It centered on a timely issue everyone can relate to—in this case, wearing masks to keep communities safe during the pandemic.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

Heinz Marketing

MARCH 11, 2020

If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Be prepared to “seed” the group with topics or questions, perhaps even find some active community members to co-moderate with you.

Trade Show 110

Trade Show Buzz Network Marketing Conference 110

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

The buzz has started and you might be wondering – what is Dreamforce? If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. Dreamforce is a celebration of the community. Get more info on Dreamforce 2021. What is Dreamforce?

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Ongoing Community Engagement. Email Promotion. Social Engagement.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Sprout Social

AUGUST 11, 2020

However, the buzz behind sports in social media hasn’t gone away. Highlighting team-related community events and news. Some popular tactics for doing so include: Live Tweeting events such as games, press conferences or drafts. Showing off support in local communities. The current state of social media in sports.

Social Media 135

Social Media Media Buzz Communities 135

Salesforce Marketing Cloud

DECEMBER 12, 2022

In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. But the CDP got so frothy at one point that David Raab, founder of the CDP Institute , delivered a presentation at the MarTech Conference titled, “CDP Cures Baldness: Getting Past the Hype About Customer Data Platforms.”.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

ANNUITAS

APRIL 28, 2016

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. This is the buzz from yesterday at #MME16 in Las Vegas. It’s almost inexcusable to not leverage it! How you can do this?

Personalization 100

Personalization Marketing Automation Services Paid Search Agency Buzz 100

Marketing Insider Group

MAY 18, 2020

To become influential, your brand and SMEs should create a presence online through social media and other channels, such as being quoted in industry articles or presenting at conferences. On social media sites, you have the opportunity to build a community by sharing more than just your own content. Having a Point of View.

Thought Leadership 356

Thought Leadership B2B Thought Leadership Research Practices 356

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

Buzz Marketing for Technology

JUNE 27, 2008

The future or just another buzz word? The future or just another buzz word? On June the Seventh, the Chancellors Conference Centre in Manchester provided the venue for an event hosted by the CETIS Pedagogy Forum to discuss a new and exciting topic, the Personal Learning Environment (PLE). Personal tools. You are here: Home.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Hubspot

FEBRUARY 1, 2021

If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Valasys

JUNE 11, 2020

LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. Over the last few months, the B2B communities have been shaken due to the outbreak of the coronavirus pandemic. Several in-person meetings and conferences have been canceled. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Convince & Convert

FEBRUARY 24, 2010

because … [link] [link] SocialMediaSentiment "6 Required Competencies for Social Organizations | Conferences and …" [link] [link] Emily B Verkruyse Amen! Despite the cold you were terrific! And thanks for the shout out on the blog. That Twitter widget is cool.

Conference 115

Conference Organization Paid Search Agency PR 115

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. He got excited, and then from that, other folks in the Zynga community heard about us. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

ANNUITAS

OCTOBER 27, 2015

I always leave conferences exhausted, yet energized and full of ideas, freshly inspired and ready to make a difference in my organization. This year’s event still has me thinking, especially about how we communicate with our buyers and what we need to do to make our communications more relevant.

Buyer Personas 100

Buyer Personas B2B Press Public Relations 100

Martech

AUGUST 3, 2022

The app brings to life a real-world garden and allows anyone, anywhere to join in the community, leave their own personal message and step into a wonderous, virtual flower garden in their own home. On the heels of this experience, Chevron crafted an AR campaign to be featured at the World Oil and Gas Conference in Washington, DC.

Campaigns 106

Campaigns Advertising Agencies Opt-out Terms and Conditions 106

Content Marketing Institute

OCTOBER 29, 2017

Joe, why isn’t there a content marketing conference? I honestly didn’t know if we could attract 100 people to Cleveland for a small content marketing conference. I didn’t know if 100 people would show up for a #contentmarketing conference. Amanda Subler generated more buzz around content marketing than we could possibly imagine.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Trade shows. Training seminars. Team meetings.

Examples 111

Examples Enterprise Management Work Management Conference 111

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Lots of diverse versions of this.

Social Media 100

Social Media Communities Wiki Work Management 100

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. One of the best examples of this is CMI’s Content Marketing World #CMWorld tweet chats every Tuesday where they keep the conversation going (and grow their community) all year long! Teaser Campaigns. Image source: [link].

Planning 100

Planning Content Marketing Generation Content 100

Hubspot

DECEMBER 14, 2017

Facebook events are a great way to notify your followers and generate some buzz for your business. Even if people can't attend in person, it shows that your business is actively engaged with the community. Building a community. Groups are the perfect place to create a controlled community within your target audience.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Buzz Marketing for Technology

MARCH 4, 2010

So 3 days later on February 8th Google announced Google Buzz ! Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Back in October of 2007 at a MarketingProfs conference I.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Smashmouth Marketing

SEPTEMBER 23, 2010

I was fortunate enough to be asked by Gerhard Gschwandtner , of Selling Power to speak this week at his Sales Leadership Conference in Philadelphia. Build an online community. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Thank them for buzzing. LinkedIn Groups.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months.

Social Media 28

Social Media Communities Work Management Media 28

Litmus

MARCH 10, 2016

That campaign was our save the date email for TEDC15 (The Email Design Conference). It excelled at its stated goals of driving awareness and creating buzz around the conference, and we’re humbled and grateful to have won an award in recognition of those efforts! Share it with us in Community ?. What surprised us?

Click Rate 53

Click Rate Thought Leadership Opt-out Twitter 53

Influitive

AUGUST 3, 2015

These exclusive customer communities are the most successful when there is a balance between offering value to advocates and asking for favors. Increase social media buzz. You can also create an online community where your advocates can share their expertise and where prospects ask questions.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Martech Advisor

DECEMBER 19, 2019

A well-planned social media campaign helps brands create awareness, build a community, and drives sales. User-generated content inspires your community to create and share content about your brand. Hosting contests or giveaways through an influencer is an effective way to build a community. Encourage User-Generated Content.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media. I hope to see you there!

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Digital Marketing World Forum

DECEMBER 18, 2019

We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing. There was a lot of talk about this issues across our social channels and really created a buzz at the event.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

SnapApp

MARCH 27, 2018

She is a frequent speaker and emcee at conferences including TEDx, INBOUND, and MarketingProfs, and serves as the Co-Executive Director of Boston Content, the city's largest community of content professionals. Read more about how to create a buzz-worthy brand POV. . Congratulations, Katie. There’s no magic to it. .

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67

Outgrow

AUGUST 13, 2022

How to choose the right platform for community building. Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies – Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Biznology

JULY 29, 2014

Thing is, once these alienated holiday presents found each other, they found home, friendship, community, and a family. During the height of my online community involvement, from ages 23-31, 1993-2001, even my home base online, The Meta Network , was a walled garden. The island is a sanctuary for defective and unwanted toys.

Google 80

Google Network Marketing Social Networks Communities 80