Paul Gillin

MAY 31, 2012

Thought-leadership material that companies are already producing should be optimized for display on tablets and smart phones because business travelers often have downtime in transit to catch up on reading. CK has some great examples in this video series, which now includes six segments, each six to nine minutes in length.

Mobile Marketing 50

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 50

Paul Gillin

JULY 26, 2015

Reading was once a vital hub of the railroad industry, but it never diversified its industrial base or built academic institutions that would fuel new business. I did kind of enjoy my office in Reading Art Works. It’s an example of the kind of artsy lofts that spring up when a neighborhood gentrifies.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. They also worked hard, stayed engaged and showed tremendous eagerness to learn.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

APRIL 22, 2011

I recently chatted over Skype video with Eric Lundquist about how small and medium-sized businesses can use social networks to reach their customers. I made the point that social media plays perfectly to the passion that small business owners bring to their work. It’s an unfair vantage that small companies have.

Social Media 50

Social Media Skype Video Marketing Media 50

Paul Gillin

FEBRUARY 10, 2016

That’s why the first few minutes of any meeting, even one with people we know very well, invariably consists of small talk about stuff that has nothing to do with business. Finding connection points with customers and prospects – Executives typically spend a lot of time meeting with customers and business partners.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

FEBRUARY 14, 2012

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment. Factory Thought.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

MARCH 13, 2012

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. It may be, but Redmond has a lot of work today, Gens said.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

OCTOBER 3, 2013

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. My association with BtoB began as a happy accident. BtoB is a victim of those same forces.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. One reason customer attacks have become so numerous in recent years is because businesses and government agencies have historically had such miserable customer service. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). REQUIREMENTS.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Analytics is the business reengineering of the mid-90s.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 18, 2013

These metrics should be meaningful to the business, not just page views and visits. You need a way to determine how your activity and social channels is translating into business results. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. What social network is right for your business? Related articles.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JULY 16, 2013

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. The key is to let the authors of the document do most of the work. Outsource the Work. Where do you begin?

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

JUNE 29, 2013

Social networks are transforming the way we work (whether the IT organization blocks them or not). Fifty-nine percent of satisfied professionals say that their organizations allow them to participate in online groups and/or chat rooms as part of their work compared to 40% of dissatisfied professionals. Let people use these platforms.

Social Media 50

Social Media Internet Marketing Facebook Class 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. In a business context, however, tribes have barely been a factor. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Those same capabilities could be useful as a formal part of the business process.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. And they’re busy. Many of the questions posed within groups and in LinkedIn’s busy Answers section concern requests for expertise.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JANUARY 16, 2012

Speak in terms that make business sense. Projects and working teams are formed by the organization for the organization and typically have a project management component. People will choose the path that works for them. Organizations should also be prepared for a certain amount of non-work-related conversation.

Peer-to-peer 50

Peer-to-peer Wiki Enterprise Management Communities 50

Paul Gillin

AUGUST 1, 2014

My business is entirely virtual, so a high-speed connection, a phone line and a nearby airport are all I need to work. There are plenty of aunts, uncles and cousins for the girls to play with and a housing dollar goes about two thirds farther. We hope to buy or build our dream home and settle there for good.

Opinions 50

Opinions Studies Personalization Design 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. In the process, it has learned much about what makes communities work.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

NOVEMBER 28, 2011

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. A technology that was revolutionizing the way business people communicate was being completely unused by the executives who manage technology in America’s largest corporations.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. The employee-focused social network is changing the way the business operates. People are forming relationships with others in the organization whom they never would have otherwise met, and that’s creating ideas that make the business better.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JULY 29, 2011

Now Awareness Networks has contributed some important new thinking to this topic with a free e-book entitled “ The Social Marketing Funnel: Driving Business Value with Social Marketing.&# (Full disclosure: I am quoted in the book but did not contribute meaningfully to the methodology and received no compensation.).

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 7, 2010

He worked at IDG for more than 25 years, eventually becoming online director of the Computerworld.com website. You can see some of his work here. I’ve worked with many designers over the years, but never one who took such an interest in the subject matter of his work. Editors loved working with him.

Design 50

Design Impressions Ad Agencies Studies 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. The discipline will be better for the experience, but only after a lot of business people realize the ugly reality that this stuff is really difficult. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

OCTOBER 14, 2010

This question came up last night during a panel sponsored by the New England Venture Network on which I participated along with several business journalists. There are isolated incidents when an exclusive might work out. I can’t believe they are a good thing for your business in the long term.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

APRIL 24, 2012

Increase velocity of consumerization of work. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Actively participate in effecting change by using social networks.

Peer-to-peer 50

Peer-to-peer Social Networks High Quality Lead Advertising Channels 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. It’s real customers telling each other that the program works,” Kelly said. But more on that in a minute.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 11, 2012

For example, instead of saying, “This webinar on the benefits of platform as a service has particular relevance to business partners,” try “This webinar on the benefits of platform as a service looks interesting. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 31, 2010

We’re bringing together a lot of smart practitioners from the area who are putting social marketing to work in real business scenarios. Technology Leadership Council is hosting its second annual Social Media Summit. David Weinberger (right) kicks it all off as our keynote speaker.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Rather, the plunging price of flat-panel displays will make PCs more of a dashboard for a user’s business and entertainment needs. Players are learning how the Internet works. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 13, 2010

After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Websites are developed by people who work at the company and who are very knowledgeable about the business.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 13, 2012

The only exception to the courtesy rule is when I’ve been treated poorly by a business or institution. It’s worked for me so far. I am almost always positive. When I visit a new city, I try to tweet something nice about it. I never forget that everything one says on Twitter is public. That’s about it.

Twitter 50

Twitter Ad Building Tips Tagging 50

Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Even at the higher price, it’s a good value.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

DECEMBER 22, 2011

As part of my work with IBM Midsize Business , I monitor and contribute to an active IT community called Spiceworks. million as of this writing) loves to get down and dirty about the day-to-day issues of managing infrastructure at small and midsize businesses, but they also like to have fun.

Best Practices 50

Best Practices Budget Programs Tactics Course 50