Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. What do we do?

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Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

AUGUST 1, 2006

For example, there is Eloqua's sponsored blog, The Innovative Marketer. Technorati tags: Hittail , domain , SEO , business blogs However, do you want your blog to be directly associated with your corporate website? Many companies use blogs to blog about their industry rather then their company. What are your thoughts?

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Domain Business Blogging Eloqua Business 100

Anything Goes Marketing

MARCH 24, 2009

Although we’re in a down economy I’ve still been able to travel twice out of the last three weeks meeting with clients, working until all hours of the night and seeing first hand what is on the minds of marketers these days. Marketing needs to involve sales as much as possible in their marketing efforts.

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Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Check out the video below from NFLShop.com.

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Anything Goes Marketing

SEPTEMBER 4, 2006

Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing. Since it is labour day, I thought I would raise a glass to those top marketing bloggers as defined by technorati. Tags: blogging anything goes marketing. Here they are: 1.

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Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! Tags: email marketing lead generation lead conversion search. You can purchase a more advanced tool on a per month basis.

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Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Tags: email marketing business blog newsletters.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

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Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. Hey, if you're going to tank your e-marketing channels, make sure you use some best practices!

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Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

FEBRUARY 12, 2007

Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: business blog B2C. Think about what you are trying to convey with your brand and use a blog to build on that. PPS - Do you have any other blogs that stick out that other companies have done that you really liked?

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Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

DECEMBER 17, 2007

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. His blog is about the latest in marketing and advertising. Tags: anything goes marketing. What did I find? I`ve been added to the blogroll on Canada`s largest national newspaper. So there Seth and Keith, I am open to do an interview!

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Anything Goes Marketing

FEBRUARY 25, 2007

When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. Which business groups are they? - What business titles are responding? at least a few hundred times. nightmares?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

JULY 18, 2007

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. I like to read a white paper on actual paper!

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

OCTOBER 27, 2007

Depending what type of business you're in, you may have your own fanatics - these are people that love your product and/or services. This is similar to my recent post on closed loop marketing. For this week's task, the branch with the most clicks, wins. Go Sudbury branch! What is more important is the passion you see on this website.

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

MARCH 9, 2008

Imagine if you could integrate an RSS feed (if you don't know what RSS is and you are in marketing, you may want to read the following ) with an email. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel.

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Anything Goes Marketing

SEPTEMBER 11, 2013

This was a post I originally created for Kapost''s Content Marketeer Blog. I’m too busy.” “I’m I’m travelling." It’s end of quarter.” “I I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial?

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Email Marketing Content Marketing Content Business 100

Anything Goes Marketing

NOVEMBER 29, 2006

How can businesses capture the excitement of blogs? Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after. This is simply brilliant.

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Anything Goes Marketing

AUGUST 31, 2006

Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. Toby does an excellent job about telling the stories of business bloggers.

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Demand Generation Blogger Search Engine Marketing Tagging 100

Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

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Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

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Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Tags: business blog newsletters Marketing Sherpa. Here are some of the top headlines that resulted in high click-through rates: #1.

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

OCTOBER 1, 2006

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers. The Australian Small Business Blog - Another good blog to help small business owners in Australia.

Blogger 100

Blogger Small Business Marketing Business Blogging Tagging 100

Anything Goes Marketing

MAY 26, 2007

When someone wants to leave a comment, it provides an opportunity to request additional information to help your marketing and sales team have a better understanding of the customer/prospect. Marketing Sherpa. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0.

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Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 9, 2007

If a three year old can play Guitar Hero and have it posted to YouTube, your marketing team can handle this. It's no longer "Back to the Future" but the future is here and it's time to accept that video should be a key part of your marketing efforts. Tags: video email marketing business blog youtube.

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Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. I have a good idea as to what I'm blogging about.

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Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 14, 2006

Just as businesses can use blogs to portray a human voice to their corporate facade, celebrities can also use blogs to have their say - especially when they screw up which is typical for them. PS - Blogs are really not much different for celebrities then for businesses. Tags: business blog blogging.

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Anything Goes Marketing

OCTOBER 2, 2006

Employees know that their CEO is not just drinking cocktails in the business lounge when they're stuck in an airport. It gives marketers something (else) to do and can make them look really good. Technorati tags: corporate blogging , business blogging , bloggy post , IPod , airport. Tags: business blog Comedy Blogging.

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Anything Goes Marketing

MAY 1, 2007

I Plan to Increase my Lead Generation by 3 billion % in 30 days Marketers make many promises and not all of them are based on facts (I know, you're saying "really??"). From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. marketing web 2.0. , USA Today , YouTube , blog marketing.

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Anything Goes Marketing

OCTOBER 21, 2007

At a recent MarketingSherpa's Boston Summit , Liz Thibeault, Senior Marketing Programs Manager, EMC Corp., described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs. I think you can and those of you in B2C already do this quite well.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge. Additional event triggered communication.

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Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

JUNE 24, 2007

Today, there are many articles out there on "marketing conversations" like this one called " Conversational Marketing " by Diane Hessen. This is almost like gaming for marketing professionals (almost - there is no sniper fire or three pointers). A great example of this is MarketingProfs Know-How Exchange.

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Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. Tags: business blog. It seems easy, right? To get to the "New Reality" John suggests asking questions like " What do you want to have happen as a result of our work together?".

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Anything Goes Marketing

OCTOBER 15, 2006

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? A recent study by MarketingSherpa and KnowledgeStorm provides some additional insights that marketers should be aware of. 56% of users use business email addresses but 46% use non-business email addresses.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." For example, if the topic is search marketing, see what comes up on your blog. Tags: business blog lead generation blogging. You may be saying to yourself, what should I blog about today? Look beyond your blog.

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