Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. He’s in the video production business now. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Paul Gillin

MAY 31, 2012

For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information. Here’s an example.

Mobile Marketing 50

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 50

Paul Gillin

AUGUST 14, 2013

It’s a terrific idea and another example of how the Internet of things is going to transform so many markets. It’s a 17-page compendium of products that are rewriting the rules of entire businesses by embedding intelligence into everyday things.

Internet Marketing 50

Internet Marketing Tagging Traffic Rules 50

Paul Gillin

MARCH 13, 2012

However, most North American tech companies do less than one-third of their business in these growing economies, believing them to be less lucrative than their home markets. For example, China’s wealthy class has made Louis Vuitton’s outlets in that country the most profitable in the world. IDC Forecast.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JUNE 3, 2014

Despite ongoing allegations that even the biggest customer review sites are routinely manipulated by businesses and their detractors, 85% of consumers in one recent survey said they consult online reviews for recommendations of local businesses at least occasionally. People love online review sites even if they don’t always trust them.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

DECEMBER 9, 2011

The series is underwritten by IBM Midsize Business , but the content is entirely my own. The employee-focused social network is changing the way the business operates. For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 12, 2011

Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. I was struck by how well researched your book was, with lots of real-life examples.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JUNE 18, 2013

These metrics should be meaningful to the business, not just page views and visits. You need a way to determine how your activity and social channels is translating into business results. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. What social network is right for your business? Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It has to; they’re critical to its business. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

OCTOBER 11, 2012

For example, instead of posting a headline and a link to an article about cloud security, formulate it into a question: “This article on Cloud Computing Path makes the case that the recent Dropbox security breach proves that the cloud is not yet secure enough for the enterprise. Please add your own as comments. Ask Questions.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

FEBRUARY 7, 2011

CareOne Debt Relief Services contends with a business climate that few of us (thankfully) have to face: Its industry has a terrible reputation. A busy online community has been a remarkably effective engine of growth. CareOne’s approach is a good example of soft-sell marketing. But more on that in a minute. Happy Accident.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. In a business context, however, tribes have barely been a factor. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JULY 26, 2015

Reading was once a vital hub of the railroad industry, but it never diversified its industrial base or built academic institutions that would fuel new business. It’s an example of the kind of artsy lofts that spring up when a neighborhood gentrifies. I did kind of enjoy my office in Reading Art Works.

Longwood 50

Longwood Pricing Price Cost 50

Paul Gillin

NOVEMBER 24, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Your postings about Oracle’s business, products, employees, customers, partners, or competitors on external blogs, wikis, discussion forums, micro-blogs (e.g., Twitter, social networking sites). REQUIREMENTS.

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

FEBRUARY 14, 2012

He asked my business unit to build a computer lab that employees could use at any time to play and experiment. For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business. Factory Thought.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. Conversation monitoring is good business practice.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 29, 2011

Examples include comments, retweets, shares and subscriptions. As businesses spread their wings across increasing numbers of social communities, they need to get a better handle on what’s working and what isn’t. The more sophisticated practitioners are turning toward metrics that indicate engagement.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Twitter, social networking sites).

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JUNE 4, 2010

For example: The phone is intermittent, interuptive communications driven by a reason to make a call. For example, on Wikipedia you can always find out why an item of information is there. More businesses will operate like this. Telegraphs are a fixed medium for sending messages. It changes every second.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. Farmers Insurance for example, hasn’t accumulated 2.3 I actually think insurance is a fascinating business.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Google cars are an example of that. Example: With Google Translate, we eventually want to get to every language. My favorite example is automobiles. Moderator: Andrew McAfee – MIT Sloan, CDB.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

MARCH 10, 2011

For business pros in industries like communications, manufacturing, retailing, financial services and even construction, LinkedIn groups are becoming vertical social networks in their own right. And they’re busy. Many of the questions posed within groups and in LinkedIn’s busy Answers section concern requests for expertise.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

AUGUST 4, 2011

Let’s look at some examples of what they do well. A post on Monday offered fans the chance to win a Casio camera by telling how the Cisco Unified Computing System can benefit their business. Now that we’ve looked at examples of Facebook best practices, what can we learn from them?

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 16, 2013

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. We’ll use the big data analytics study from IBM that’s embedded below as an example. Where do you begin?

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. On the one hand, we believe that businesses should make decisions based on sound reasoning rather than vague promises or impulse. The reality is that businesses make decisions without applying hard ROI criteria all the time.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

For example: –People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates. In addition to statistics like these, Lewis offers practical advice buttressed by concrete examples. This is what I call really actionable information.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

APRIL 4, 2012

I’ve attended many a business dinner over the years and few have been as adroitly handled as this one. For example, I knew Joi Ito was head of the MIT Media Lab, but knowing that he is also a licensed lobster diver made him appear to be more of a regular guy. Get a round table. Keep the conversation moving. Know when to end.

PR 50

PR Opinions Linkedin Spending 50

Paul Gillin

OCTOBER 10, 2012

Here’s one: I like IBM’s customer videos a lot ( example ). PTC’s “ I Am a [Pro] Engineer ” is a great example of how to use a theme. Here are some of the most common fails I see with business videos in general: Long, monotonous monologues by talking heads. The quality was spotty and most of them were too long.

Video Marketing 50

Video Marketing B2B Storytelling Youtube 50

Paul Gillin

OCTOBER 31, 2011

Live blogging Dr. David Ferrucci’s address to the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. The series is underwritten by IBM Midsize Business , but the content is entirely my own. Example: In the category of Lincoln Blogs: “Treausre secy Chase just submitted this for the third time.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

APRIL 10, 2013

Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty. Social media is about more than business, he emphasizes. Telling Stories.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JANUARY 17, 2012

Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

APRIL 13, 2011

Many services let you customize the short code to something that’s easy to remember, like your event name or hashtag (for example, bit.ly/AcmeForum Make it easy: Create suggested messages for them to use in each medium (For example, “Come see the latest in Acme widgets. Here’s an example. AcmeForum ). Post-Event.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

AUGUST 9, 2012

During the Occupy Wall Street protests in New York in 2011, for example, the #needsoftheoccupiers tag made it possible for supporters to identify and respond to requests from protesters for everything from books to pizza [2]. Messages can be fired off in a few seconds and instantly reach a global audience. Brandjacked!

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. The modern features that have made social networks the fastest-growing consumer phenomenon in history have created all kinds of new use scenarios, including some compelling B2B examples.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

SEPTEMBER 6, 2011

Klout’s weaknesses have not stopped it from amassing an impressive list of more than 3,000 business customers and from being incorporated into popular applications like HootSuite as a standard metric. Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Bet the business” decisions. Group consensus.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

FEBRUARY 16, 2012

A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. Using the #SMB26 hash tag ensured that my tweets would appear in the busy stream of comments from the session. Great example of customer-driven storytelling.

Marketing Proposals 50

Marketing Proposals Storytelling Advertising Mediums Tagging 50