Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

OCTOBER 23, 2012

Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Wouldn't it be great to have some blogging benchmarks to go by?

Advertising Benchmark 28

Advertising Benchmark Business Blogging Business Landing Pages 28

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. What are some blogs that do it right? Connect with HubSpot :

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

FEBRUARY 23, 2011

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool.

Hubspot 28

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Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

SEPTEMBER 30, 2010

You’ll end up with something like this: Outsourced recruiting services, questions they should have: They hit a situation where they are about to experience major growth, and need to hire 100 new staff by the end of the year in order to meet their goals. How do you generate new blog article ideas for your business blog?

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Each step is in order. Your to-do list, in order: Step 1: Make a list of relevant keywords. Without further ado.

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Make sure your steps are in the proper order and that they're comprehensive.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. A full outline with short sentences about my introduction, the body of the post, and what to highlight in the conclusion are a huge asset for keeping ideas in order. For example, HubSpot's socials do both. Write and edit your post.

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Convince & Convert

JUNE 3, 2014

They have all this expertise they could be sharing, but they just don’t think blogging works from their experience.” It’s an all too common tale: Executives that denounce the practice of business blogging because it hasn’t worked for them. That’s why the best blog posts are clear, easy to consume, and above all else, helpful.

Effectiveness 155

Effectiveness Ad Frequency Work Management Paid Search Agency 155

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

SmartBug Media

JANUARY 23, 2019

Check out HubSpot Academy’s free Business Blogging Strategy course. In order to create the best experience for their users, today’s search engines focus on context and natural language, as opposed to specific keywords, when choosing which content to showcase on a search engine results page.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Biznology

MARCH 20, 2014

Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. We know you need a bit of assistance with your blog. Collect Research.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. It’s called WordPress. You can add a navigation bar by going to your admin page, clicking “Appearance” and then “Menus”.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. You can even order a 52-pack of Poke the Box. Free Download: Better Business Blogging in 2011.

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Hubspot

JANUARY 4, 2011

The fundamental principle behind inbound marketing success is that you need to create valuable content in order to generate leads. This is how HubSpot accumulates over 27K leads a month—by leveraging the skills of employees in different departments, from consulting and sales to marketing and support. Connect with HubSpot :

Generation 28

Generation Lead Marketing Qualified Leads Leads 28

Biznology

OCTOBER 14, 2011

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Hubspot

NOVEMBER 17, 2011

These results are consistent with HubSpot's 2011 State of Inbound Marketing report, which found that inbound marketing is far more cost effective than traditional, outbound methods. Businesses who predominantly leveraged inbound methods observed a 62% lower cost per lead than outbound companies. Business Blogging.

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Marketing Insider Group

SEPTEMBER 14, 2020

In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR). About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Optinmonster).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 13, 2010

In this episode of the Weekly Marketing Cast , David Meerman Scott advises businesses how to avoid a common time management trap by developing a routine. Develop a Blogging Routine. In many ways blogging reminds David of exercising. In order to be successful at it, you will need to develop a routine.

Work Management 28

Work Management Curation Hubspot Paid Search Agency 28

Hubspot

MARCH 11, 2011

What these businesses don't understand is how easy it is to generate their own leads by taking control of their website and creating lead generation opportunities that align with their business goals. Benefits of Generating Your Own Business Leads. Better Convert Website Visitors into Leads Using HubSpot Software.

Buy 28

Buy Lead Scoring Lead Ranking Generation 28

Hubspot

NOVEMBER 5, 2010

So the major question many marketers are trying to answer when getting their corporate blog off the ground is, “How do I get experts in my company to share their knowledge on our blog?” This post builds off of the great blogging startegies shared in the Inbound Marketing book. Connect with HubSpot :

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. The latter, however, are more tightly related to the bottom of your sales funnel and thus are considered more valuable in terms of qualifying prospects and driving business results. Connect with HubSpot : But how do you pick the right ones?

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

NOVEMBER 22, 2011

You do this by leveraging a number of different inbound channels such as business blogging, email marketing, and social media. In order to determine the performance of your individual marketing offers (i.e. Connect with HubSpot : As a marketer, you work your butt off to generate awesome leads for your company.

Top of Funnel 28

Top of Funnel Paid Search Agency Conversion Rate Marketing Funnels 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. We even used HubSpot’s Twitter Grader to assign a quality score to the schools’ Twitter presences.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

MAY 7, 2014

Setting Up Blog Comment Forms Correctly. In order to turn blog commenters into an engaged part of your database, there has to be some sort of opt-in conversion event. The most natural opportunity lies in asking a commenter if they''d like to subscribe to your blog. the blog post! Blogging'

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Hubspot

JUNE 23, 2011

If you ever feel like you're going off on too much of a tangent ask yourself if/how this piece of content adds value to the overall theme of your blog. In order to be successful you must be tenacious and strive to do whatever it takes to deliver high quality content to your audience. Free Download: Better Business Blogging in 2011.

Blogger 28

Blogger Opinions High Quality Lead Hubspot 28

Hubspot

JULY 25, 2011

Boston is going to be a twitter the week of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! Connect with HubSpot : Following Month: 50% of Target Registrants. Where might a brainstorm take you?

Forecasting 28

Forecasting Advertising Benchmark Co-Registration Planning 28

Hubspot

FEBRUARY 24, 2011

Note: these questions are in no specific order--pick and choice the ones that are best for your business. 1. - Part of inbound marketing is understanding industry news and leveraging for the benefit of the business. How do you drive traffic to your blog (personal/business)? - Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Paid Search Agency Advertising Agencies Hubspot 28

Industrial Marketing Today

JANUARY 14, 2011

In the same way business marketers need to take their content marketing up a notch in order to raise their ROI from content marketing. The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

AUGUST 11, 2011

On Your Blog: Considering it's such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you're on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. Connect with HubSpot :

Social Media 28

Social Media Promotion Media Business 28

Hubspot

DECEMBER 7, 2011

A big part of successful business blogging is starting with a strong idea that resonates with your target audience. Then use those topics as fodder for your business blog. One key trait of successful marketers is the foresight to test marketing campaign ideas prior to launch in order to optimize results.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. That means that in order to appear in results, you can't just rely on SEO tactics. Interested in learning more about quality content, specifically in the blogging arena ?

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

FEBRUARY 1, 2011

They've surveyed the scene - gotten a lay of the land - and assembled themselves in a strategic order. Use this model and define a strategic order for how you publish your content online. Free Download: Better Business Blogging in 2011. Download this free business blogging ebook today!

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

MAY 24, 2010

Finding Motivation During the Early Months of Your Blog Author: Ali Hale on Daily Blog Tips Have you ever tried out a new hobby, only to find that your initial excitement and inspiration starts to fade after the first few weeks? Download the free webinar to learn how to create a thriving blog. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

AUGUST 5, 2011

Leverage the information you can gather from your prospects and customers in order to create fine-grained segments and target messaging and offers that specifically cater to those segments' individual needs. The best way to create tons of website pages is by blogging. Connect with HubSpot :

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28