Hubspot

JUNE 16, 2020

If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. Blogging does way more than populate your website with content.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Hubspot

DECEMBER 10, 2010

How do you drive traffic to your blog? In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Use your blog to demonstrate your thought leadership in that subject and reach out to fellow experts.

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Wordpress.org is ideal if you want full power over customizing and controlling your website. It’s called WordPress.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Hubspot

MARCH 24, 2011

This blog post is based off of David Garland's interview with Seth Godin on his HubSpot sponsored web series " The Rise to the Top. " At HubSpot we constantly preach the concept that content is king. This might work for some of our customers and for certain industries, but it's not for everyone. Connect with HubSpot :

Bundling 28

Bundling Content Webinar Metrics Hubspot 28

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. View Joe’s presentation on SlideShare ).

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

NOVEMBER 5, 2010

So the major question many marketers are trying to answer when getting their corporate blog off the ground is, “How do I get experts in my company to share their knowledge on our blog?” This post builds off of the great blogging startegies shared in the Inbound Marketing book. Connect with HubSpot :

Blogger 28

Blogger Thought Leadership Inbound Marketing Webinar Metrics 28

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. In order to future-proof your content marketing approach, use augmented reality (AR) and virtual reality (VR).

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

Hubspot

FEBRUARY 1, 2011

They've surveyed the scene - gotten a lay of the land - and assembled themselves in a strategic order. Use this model and define a strategic order for how you publish your content online. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. This tag allows journalists to include a certain tag in their posts to signal to Google News that the content published is feature-worthy and should be displayed at the top of Google News.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

AUGUST 5, 2011

It's the top case study for how and why marketers should use personalization in their marketing -- leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically. The best way to create tons of website pages is by blogging. Connect with HubSpot :

Amazon 28

Amazon Marketing Strategy Marketing & Strategy Lead Scoring 28

Hubspot

JANUARY 30, 2012

Because blogging takes time you don't have; you don't fancy yourself a great writer; you can't think of good topics on a regular basis; or any of the other myriad reasons people don't blog when they know they should. During the interview process, ask them about what blogs, publications, and authors they read regularly.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Hubspot

NOVEMBER 7, 2012

As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation. 2) Product Pages.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

JANUARY 3, 2013

Paul Dunay has written, " there is no campaign in social media ," while Joe Pulizzi said in a video interview that "content marketing is not a campaign, it is a promise to our customers." hold much greater promise for creating sustained growth through authentic customer relationships.”. which some of us might call 'inbound marketing'.

Campaigns 28

Campaigns Planning Peer-to-peer Paid Search Agency 28

Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. Think about it this way. isn't that what you'd call junk mail?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

SEPTEMBER 27, 2013

Use this Introduction to Inbound Marketing Analytics to find out how to measure and analyze all of your marketing efforts from email campaigns to blogging. In order for any of your inbound marketing initiatives to really take off, you''ll need to keep your target audience in mind. Stop blindly writing content for your customers.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

SmartBug Media

NOVEMBER 16, 2022

Just to ensure we’re all on the same page, HubSpot defines the inbound methodology like this: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. However, thank you pages are another opportunity to offer value and engage with customers.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Hubspot

MAY 3, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. What Is a Blog? A blog is literally short for "web log." Step 3: Customize your blog's theme.

Template 101

Template CMS Development Domain Buyer Personas 101

seo.co

NOVEMBER 8, 2021

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. HubSpot Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

With a blog you can access the latest information quickly, compare ideas and news from different sources, and ask questions and get answers directly from the source. This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. HubSpot Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “With the hurdles into publishing and information sharing now so low, it is harder than ever before for a company to stand out.

Social Media 100

Social Media Media B2B Lead Scoring 100

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Marketers must know where & how they’re going to publish & promote their content. Just publishing pieces of content isn’t enough. Content published on the blog can also be repurposed & republished.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

AUGUST 21, 2017

1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. For detailed instructions on customizing your URL, click here. We've published an entire free guide about how to optimize your page for the latest design.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

APRIL 30, 2018

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Want to learn how to apply blogging and other forms of content marketing to your business?

Template 78

Template CMS Development Buyer Personas Lead Scoring 78

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Video has absolutely dominated social. Explainer Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

OCTOBER 28, 2016

Others generate plenty of leads, but they're not good leads , and your sales team is having trouble closing them into customers. The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. A/B Testing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Moz

MAY 6, 2019

When getting started with creating blog content , you want readers to easily comprehend what it is you’re trying to tell them. There are thousands of blog posts being published every minute, so it’s safe to say you’re not the only resource out there competing for attention. What do our prospects and customers need help with?

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

OCTOBER 7, 2011

Journalists are constantly updating content, and just about every piece of information they publish is relevant -- even crucial at times. Journalists strive to create and publish quality content at rapid speed, while also ensuring the story is important to its target audience. well then my friend, you're in business.

Inbound Marketing 28

Inbound Marketing Content Paper Custom Publishing 28

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. m all about helping customers. Audience: Business Executives and Marketing Leaders.

Ning 40

Ning Paid Content Facebook Sales Management 40

Hubspot

OCTOBER 2, 2014

We all know that business blogging is one of the core tenets of inbound marketing. With all of those benefits, you''d think executives would be lining up at your cube, laptop in hand, ready to blog. That said, interviewing someone in order to ghostwrite an article on their behalf can be trickier than you think.

Opinions 28

Opinions Eye-Tracking Custom Publishing Thought Leadership 28

Hubspot

MARCH 2, 2016

Work with your sales team, senior marketing members and anyone else with experience working with your industry’s customers (customer service reps, store managers, etc.) Reach out to current customers for short, 30 minute interviews. Customer creation is. So how do you go from leads to customers?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. A lot has been said about the benefits of business blogging. Repeat business.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Hubspot

NOVEMBER 11, 2016

Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. As a result, your business won't be able to grow at a healthy rate.

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78